••• statistical analysis
Maritz Stats via the cloud
New mobile software for statistical analysis
Maritz Research, St. Louis, has launched an updated version of Maritz Stats, its free statistical software. Maritz Stats 3.0 is designed to allow users to run statistical tests such as z-, t- and chi-square tests, as well as precision and other analysis staples from any Web-enabled device. Instead of Windows-based software, Maritz Stats 3.0 users will have the option of downloading the application or accessing it from an Internet-ready device via the cloud.
Also, in addition the common tests found in a full statistics program, Maritz Stats 3.0 offers the following tests and functions: t-test to compare two mean scores; z-test to compare two percentages; precision to compute sample size needed for given confidence intervals; paired comparisons test, which is a z-test for preference analysis; McNemar test to compare nominal, dichotomous proportions; power to calculate sample size needed for statistical testing; and chi-square test to determine whether sample data differ significantly from those expected.
www.maritzresearch.com/insights/maritz-stats.aspx
••• audience research
Who’s digging your display?
Camera-driven audience analysis simplifies facial recognition
Rhonda Software, Vladivostok, Russia, has introduced myAudience-Measure, an automated way to measure ad impact and audience appeal of trade show displays, product displays or kiosk advertising. This computer vision solution uses a USB camera and an Internet-connected PC to track the visitors attracted to a particular display ad or static product display. The software then translates those images into demographically-stratified data about which audience is most sensitive to a particular product or advertising.
Marketers mount the USB camera frontally next to the display advertising or a static retail product display, facing the visitors who view the object of interest. When a visitor in the camera’s field of view pays attention to a display, myAudience-Measure detects the person’s age group and gender and the amount of time s/he looks directly at the object of interest. The data is then compiled in Rhonda Software’s Web Reports Portal, where the user can log in and see raw data, build diagrams, analyze audience characteristics and activity in dependencies and acquire customized marketing reports.
MyAudience-Measure aims to provide audience statistics without the need to save personal visual data, neither recording nor transferring any images.
www.myaudience.com
••• social media research
Two tools, one goal
Companies buddy up to improve social marketing insight
Reston, Va., research company comScore Inc. and New York software company Buddy Media have partnered to help brands and agencies measure and maximize the value of their social marketing programs. The partnership is designed to allow mutual clients using the Buddy Media social marketing suite and comScore Social Essentials measurement service to optimize social communications via owned media and quantify the impact of the earned media using social media metrics, such as reach/frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.
As part of the partnership, the companies have agreed to integrate comScore data into the Buddy Media product suite and workflow.
www.comscore.com
••• ad research
AdInsights takes to tablets
Measuring the brand impact of tablet ad campaigns
Stamford, Conn., research company InsightExpress has launched Tablet AdInsights, an ad effectiveness solution designed to measure the brand impact of campaigns running across tablet devices against metrics such as awareness, message association, favorability, consideration and intent.
Tablet AdInsights recruits respondents directly from their device while surfing the Internet. Using the AdInsights test/control methodology, InsightExpress recruits the control group (unexposed) prior to the campaign and any potential exposure. Once a campaign launches, respondents for the test group (exposed) are randomly recruited.
www.insightexpress.com
••• ad research
What’s your mobile ad potential?
Ipsos debuts approach to test effectiveness of mobile communications
New York research company Ipsos ASI|digital has developed a mobile testing platform that aims to help advertisers optimize brand communications on mobile devices, including the ability to test the potential of mobile assets to directly impact offline sales and measure how the ad is contributing to brand equity and brand closeness. This capability is also designed to measure how well a brand’s mobile communications fit within the overall campaign strategy.
www.ipsos-na.com
••• panel research
Linking attitude and purchase behavior
Researchers partner to launch U.S. consumer panel
Research companies Millward Brown, New York, and Kantar Shopcom, Wilton, Conn., have partnered to create a single-source panel connecting consumer attitudes and their actual purchase behaviors. The panel solution, which is being launched in the U.S., is designed to allow marketers to identify how shifts in brand equity result in changes in actual purchase behaviors; monetize the outcome of marketing efforts through single-source, cross-media evaluation; understand the contribution of digital advertising to offline sales; and diagnose the reasons why a brand’s actual sales may not be in line with expectation.
www.millwardbrown.com
••• ad research
Ignite takes on CPG
Finding the connection between online advertising and offline buying
Research companies InsightExpress, Stamford, Conn., and SymphonyIRI Group Inc., Chicago, have partnered to launch Ignite CPG, a solution that combines InsightExpress’ digital ad measurement capabilities with SymphonyIRI Group’s offline consumer packaged goods, liquor purchase and Hispanic market panel and point-of-sale data. This integrated approach aims to provide insight into the ROI of advertising campaigns by helping marketers understand how ad exposure – including display, video, e-mail, CRM and search – drive in-store buying behaviors.
Rooted in an integrated measurement approach, Ignite CPG is designed to evaluate advertising across several dimensions, including media plan targeting efficiency, consumer response to a brand and offline sales impact.
www.insightexpress.com
••• customer experience
Organizing the chaos
Software companies partner to provide CEM insights from unstructured data
Research software companies Confirmit, Oslo, Norway, and Clarabridge Inc., Reston, Va., have partnered to offer a solution designed to allow enterprises to use text-based, unstructured data sources, such as e-mail, social media, verbatim survey responses and other free-form text, to drive voice-of-the-customer, customer experience management and research programs while producing tangible ROI.
www.confirmit.com
••• sales forecasting
The power of P2P
Predicting WOM influence on new product success
Wilton, Conn., research company Top Box Associates has released a prospective forecasting tool designed to study social activities and their influence on new product sales and add foresight by quantifying the degree to which social activities influence a prospective new product’s sales before the product launches. It focuses specifically on social media or person-to-person word-of-mouth messages and their ability to move brand sales.
www.topboxassociates.com
••• Briefly
San Jose, Calif., research company Crowd Science will use components of San Francisco research company Krux’s platform to help power its consumer tracking, data analysis and audience segmentation. The audience insights delivered by Crowd Science will be integrated with the Krux Audience Data Control platform, aiming to shorten the path from analysis and insight to action and results.
www.crowdscience.com
YouTube, San Bruno, Calif., has debuted YouTube Analytics to replace YouTube Insight as its free tool, designed to allow anyone with a YouTube account to view detailed statistics about the videos that they’ve uploaded. YouTube Analytics remains free to use and offers several updates, including a new overview that displays information quickly, while also enabling users to access more detailed information; more detailed statistics to gain a better understanding of their content and audiences; the ability to discover which videos are driving the most views and subscriptions; and the ability to see how far viewers are watching through their video.
www.youtube.com
Los Angeles research company Passenger has released its iOS mobile app designed to allow members to participate in the private online community experience via mobile phone. The app offers three key features: Ideas, to allow members to share their ideas instantly with the ability to include photos/videos; Polls, which use push notifications to solicit feedback through a variety of interactive poll types; and Discussions, to allow members to engage in moderated real-time dialogue.
www.thinkpassenger.com
Prosper, a Worthington, Ohio, research company, has launched the Automotive Android Tablet App and InsightCenter, intended to provide a monthly look at the automotive market by drawing insights from 8,000+ consumers. It also pairs its information with data from the U.S. Department of Labor and the Energy Information Association.
www.goprosper.com
Roger Green and Associates Inc., a New Hope, Pa., research company, has debuted Payor Value Assessment (PVA), a methodology designed to help health care clients determine how insurers and payers will react to developmental compounds and in-licensing candidates. PVA aims to allow clients to concurrently test target product profiles for clarity, completeness and perceived value; learn which products and markets current payers see as analogs; pressure test responses to access and reimbursement questions in a peer-review setting; and unearth drivers and barriers to pinpoint how market development might vary from the forecast.
www.rogergreen.com
San Francisco research company AskYourTargetMarket has launched a free service designed to allow users to carry out surveys with friends, colleagues, clients or social media contacts. Users must still pay to access the firm’s own panel of respondents.
www.aytm.com
Kinesis Survey Technologies LLC, Austin, Texas, has updated its Kinesis Survey platform to include data export integration to Cambridge, Mass., research company MarketSight’s analytics and reporting software.
www.kinesissurvey.com
London research company YouGov has rolled out Launch Monitor in the U.K. Launch Monitor is its weekly brand and product polling tool designed to track the performance of new fast-moving consumer goods brands and products, line extensions and relaunches in their first few weeks. The tool measures consumer reaction in real time and feeds this back to marketers to enable them to adjust their early-stage approach.
www.yougov.com
London research company OpinionPanel has launched two omnibus services in the U.K.: Young Professionals, including respondents in their first five years after leaving university; and All Youth, including respondents ages 16-24. These will operate alongside OpinionPanel’s Student omnibus of undergraduates at universities across the U.K. All three omnibuses run weekly, online among 1,000 respondents.
www.opinionpanel.co.uk
Paris research company Ipsos has launched an online panel in Saudi Arabia with panels in Egypt, the United Arab Emirates, Jordan, Lebanon, Syria, Morocco and Tunisia to follow.
www.ipsos.com
Bangalore, India, research company Borderless Access has launched consumer panels in South Africa and Argentina.
www.borderlessaccess.com
The online chefs panel, built in April 2011 by Surrey, U.K., research company EasyInsites on behalf of U.K. food producer Premier Foods, has achieved over 1,200 panelists.
http://premier-chefs.easypanelsite.net
HealthFocus International, a St. Petersburg, Fla., research company, has introduced Actionable Solutions for Different Overweight Segments of the Population, a study that groups consumers into segments based on their views and understanding of weight as an issue.
www.healthfocus.com
Research companies PubTrack, New Providence, N.J., and BML, Oxford, U.K., have launched the Consumer Travel Report to survey and evaluate key groups of travelers to reveal why and how travel information needs are changing. The first survey will analyze travelers in three categories: travel guide buyers, travelers who buy books but not guides and travelers who do not buy books.
www.bookmarketing.co.uk