••• tracking/mobile research
Tracking and fencing
Toluna debuts TolunaTracking; updates Diary
Wilton, Conn., research company Toluna has launched TolunaTracking, a research solution that combines TolunaAnalytics, the company’s data reporting, analysis and visualization tool, with SmartSuite, the company’s statistical matching methodologies that aim to enhance sample representativeness and ensure that brands do not mistake changes in sample composition for adjustments in the metrics they are tracking.
TolunaTracking clients can access data in real time and react to changes by delving into specific time slices, run custom data tables or conduct ad hoc analysis.
Additionally, Toluna has added geo-fencing to its TolunaMobile Diary. The TolunaMobile Diary app allows clients to present questions and responses to users in-store, including the ability to present and upload video and images and read UPC barcodes. The app can send automatic and customized reminders to prompt respondents to enter information based on location and event. In addition, the app can now push surveys to respondents as they enter a specific location.
www.toluna-group.com
••• project management
Get organized
Research Hub offers enterprise-wide view and management of projects
Fresno, Calif., research company Decipher Inc. has debuted Research Hub, a centralized research and data management portal designed to serve as the backbone of Beacon, Decipher’s research and reporting software platform. The Hub’s collaborative project management environment aims to increase data visibility and accessibility to give users a comprehensive understanding of the total health of their organization’s research practice – regardless of the data source.
The Research Hub includes access to detailed project views with search and sorting capabilities; sharing of project details and data; a central location for storage of study-related documents; uploading of data from other survey and marketing platforms; the ability to analyze data across multiple surveys; and a refined and expanded online knowledge base, with added walk-though functionality, enabling a contextual overlay tutorial.
www.decipherinc.com
••• eye tracking
Anywhere and everywhere
Cloud-based beta to take eye-tracking studies global
Stockholm, Sweden, research company Tobii Technology has launched a beta program for Tobii Track, a Web-based research solution that will run on Tobii Cloud to assist in conducting eye-tracking research in any environment and sharing data collaboratively.
Tobii Track is designed to allow researchers with any image, video or Web site to design and conduct large-scale, widely-distributed eye-tracking projects. All data is automatically uploaded to Tobii Cloud and directly merged and ready for analysis.
www.tobii.com
••• reporting software
Skip past PowerPoint
Dapresy Pro 8.4 updates dashboard and reporting features
Norrköping, Sweden, research software company Dapresy has released Dapresy Pro 8.4, its research reporting solution. The latest version aims to allow users to create dashboards that, through Dapresy’s filtering, generate thousands of views without PowerPoint decks or Excel tables.
Version 8.4 also has several new modules to improve performance on large data sets; a global brand feature designed to eliminate the need to create individual reports by country or region; customized dashboard views; and the ability to export slides to PowerPoint and the underlying data tables to Excel.
www.dapresy.com
••• online research
Help #EndFakeReviews
Third-party management of online reviews aims to up credibility
Austin, Texas, research company Bazaarvoice Inc. has released the Bazaarvoice Authentic Reviews Trust Mark, a service designed to identify consumer reviews that comply with Bazaarvoice’s Authenticity Policy to help ensure they are genuine, unbiased and transparent.
The inclusion of the “b:” logo is intended to indicate that reviews are managed by a third party, as opposed to the brand or retailer. A mouse-over text box informs the user that the reviews displayed on the page “comply with the Bazaarvoice Authenticity Policy, which is supported by anti-fraud technology and human analysis.”
Together, the Authenticity Policy and the processes that support it are designed to prevent fraudulent content, such as commercial messages, automated submissions, degrading content from a competitor or self-promotion, as well as inauthentic behavior such as editing and cherry-picking reviews or posting reviews without proper disclosures when required.
www.bazaarvoice.com/trustmark
••• data analysis
More than directions
Mapping platform update boosts analytic capabilities
Map publisher SpatialTEQ Inc., Newburyport, Mass., has released Map Business Online (MBO) 4.1, a software platform that offers business maps for finance, health care, sales and marketing professionals in the U.S. and U.K. Version 4.1 includes drive-time analysis and on-map data editing. Maps include administrative district layers (county and postal layers) and Census demographic data.
With MBO 4.1, users can edit existing MBO business data layers and import business data, create map views and later amend imported data layers.
Drive-time estimates are based on the most direct vehicle routes across a road network considering speed limits, turn restrictions and one-way/two-way road statuses. MBO 4.1 also allows users to conduct concentric ring market analysis around location points. This feature creates circular areas of varying radii around a point. Both drive times and concentric ring analysis are used to estimate customer proximity to new store locations or to define multiple store operating areas.
www.mapbusinessonline.com
••• television research
Giving credit where credit is due
Comcast and Nielsen partner to improve on-demand commercial ratings
Comcast, Philadelphia, has partnered with New York researcher The Nielsen Company to implement an advertising product for time-shifted TV viewing. On Demand Commercial Ratings (ODCR) combines Comcast technology and Nielsen’s C3 ratings model, which measures on-demand commercial viewing within three days of a show’s live airing for the most-recent episode. ODCR aims to insert the full C3 ad load into every prior episode of a series’ on-demand programming for three days after the live airing.
http://corporate.comcast.com
••• Briefly
Port Washington, N.Y., research company The NPD Group has launched ReceiptPal, a free mobile app for iPhones designed to reward participants for uploading photos of receipts. For every receipt uploaded, users earn points toward redeemable rewards and are entered into a drawing for a weekly cash prize.
www.receiptpalapp.com
Shelton, Conn., research company SSI’s QuickThoughts mobile data collection platform has expanded to Austria, Belgium, Canada, Norway, Spain, Sweden and Switzerland. QuickThoughts is now available in 14 countries total. The app is also available for from the Apple App Store, Google Play Store and Kindle Fire Store.
www.surveysampling.com
The Federal Trade Commission (FTC), Washington, D.C., will host a series of two-hour seminars to examine the privacy implications of three new areas of technology: mobile device tracking, alternative scoring products and consumer-generated and controlled health data. The first seminar will be held at 10 a.m. on February 19th at the FTC Conference Center in Washington, D.C. Seminars are open to the public.
www.ftc.gov
Perspective Group, an Orlando, Fla., PR and multimedia company for the timeshare and vacation ownership industry, has added CustomerCount online surveys to its Intuition brand marketing service. CustomerCount is a survey system designed to offer real-time analytics from an enterprise-level social media monitoring platform.
www.intuitionbyperspective.com
Encino, Calif., research company uSamp has developed mobile technology designed to allow researchers to collect photo and video responses from survey participants using a mobile Web browser.
www.usamp.com
New York research company Ebony Marketing Systems has debuted a double-opt-in smartphone user database designed to cover hard-to-reach demographic segments.
www.ebonysystems.com
Ashburn, Va., research company Offerwise has launched two panels in Latin America. The QueOpinas.com panel is intended for Spanish-speaking Latin America and the VoceOpina.com.br panel is a Portuguese-language panel in Brazil. Offerwise has used TV advertising to recruit panelists.
www.offerwise.com
Wilmette, Ill., research company Insights in Marketing LLC has released an e-book, titled Getting Women to Buy: Better Insights to Transform Your Marketing. It is available for download at www.insightsinmarketing.com/resources/ebooks/2013/12/getting-women-to-buy.aspx.
IRI, a Chicago research company, has launched two consumer segmentation studies, NutriLink and SilverLink. NutriLink is designed to help CPG manufacturers and retailers identify and leverage the varying shopper beliefs about health and nutrition. SilverLink segments the U.S. population aged 50+, based on demographics, attitudes toward aging, health and wellness, shopping behavior and lifestyle habits.
www.iriworldwide.com
Study Hall Research, Tampa, Fla., completed taste tests for its 500th food item in the quick-service restaurant category for Checkers/Rally’s Drive-In Restaurants.
www.studyhallresearch.com