••• political research
Lightspeed GMI tool looks at verified U.S. voters
Provides social interest profiles
Warren, N.J., research firm Lightspeed GMI has introduced its Political Profiler, which offers access to politi-cal data. Reaching verified U.S. voters, it allows targeting by political party affiliation, voter preferences and voting frequency. The solution also provides social interest profiles, such as animal rights activists and health care reform supporters and charitable giving profiles, such as religious donors or environmental donors.
www.lightspeedgmi.com
••• opinion research
Erdos & Morgan releases Opinion Leaders Study
Looks at views on 190 issues
Syosset, N.Y., research firm Erdos & Morgan has released its 2015 Opinion Leaders Study, an annual national syndicated study of contemporary issue involvement and media influences among opinion leaders from the pub-lic and private sectors. The survey examines respondents’ involvement with over 190 specific issues that have high impact on government policy and influence attitudes of the general public along with print, television and digital media usage. Goals of the study include: furnishing advertisers and advertising agencies with measure-ments of the reach and influence of media serving the opinion leader marketplace; and providing media compa-nies with data and opportunities to sell products and services to marketers and advertising agencies.
www.erdosmorgan.com
••• shopper insights
New platform for FMCG product testing
Links to online surveys
Australia-based agency Play Market Research has launched the POP UP Shopper Community, a syndicated product-testing platform for FMCG companies where shoppers sign up to test new and existing products in cat-egories they regularly buy. Each month, participants are sent a collection of 10 products relevant to them from categories they are proven to buy from already. Each collection includes a link to 10 short online surveys, allow-ing respondents to test the products when and where they would usually consume such them. The approach is designed to make completing surveys faster and more convenient with no cash incentives and gives FMCG cli-ents an indication of how their products are situated within a category.
www.playmr.com.au
••• social media research
Free service tracks brands’ Instagram presence
Travel, babies, pets and more
San Francisco marketing firm Chute has launched the UGC Brand Trends Report, a free service designed to give marketers a better understanding of how their brand, competitors and industry hashtags appear within eight of the major themes on Instagram, including travel, babies, pets, fashion, beauty, food, health/fitness, sports and one wild-card conversation based on current events and trending topics.
trends.getchute.com
••• panel research
New tools for Kinesis Panel
Firm teams with SHC Universal, Survox
Austin, Texas, research software firm Kinesis Survey Technologies LLC and New York-based firm SHC Uni-versal have made available a project management dashboard within Kinesis Panel. The management tool, which was developed with guidance from SHC Universal, offers a view of key metrics for each open research project, enhancing management tracking and reporting by increasing the number of projects that can be actively and ef-fectively managed simultaneously. Separately, Kinesis and San Francisco data collection firm Survox are now offering Survox for Kinesis Panel, a multi-mode solution that allows panel managers to revitalize sample and collect data through both self-administered and interviewer-assisted phone-based sessions. By contacting pan-elists via phone where e-mail addresses are either not available or have bounced, panel assets can be re-engaged and re-profiled, enhancing recruitment and retention of high-stakes panelists.
www.kinesissurvey.com
••• retailing research
NPD debuts new Checkout Tracking services
Online and brick-and-mortar
The NPD Group Inc., a Port Washington, N.Y., research firm, has launched its new Checkout Tracking services for technology and apparel, which measures consumer buying behavior at the market basket-level based on re-ceipts for both online and brick-and-mortar retail purchases. NPD also offers Checkout Tracking for food ser-vice, mobile games and retail. The new services provide clients with an omnichannel view of purchasing, down to the subcategory and brand level. Data available through Checkout Tracking includes total consumer spend and share of wallet by retailer, category or buyer group.
www.npd.com
••• Briefly
In Wilton, Conn., digital research firm Toluna has added feature upgrades for SampleXpress, the firm’s self-serve sampling platform. These new features include the ability to schedule project field or select “rush” to expedite project completion. It also allows clients to select survey respondents, assess feasibility and price and launch projects using any survey-authoring system.
www.toluna-group.com
Stockholm eye-tracking research firm Tobii Pro has launched what it claims is the world’s first large-scale survey panel with continuous online attention data collection from 1,000 eye-trackers set up in Swedish house-holds which will facilitate the evaluation of digital advertising for publishers and brands. Tobii has signed an agreement with advertising solutions company Adssets to provide data from the panel beginning in Q1 2016.
www.tobii.com
Campden BRI, a U.K.-based scientific, technical and advisory services firm for the food and drink industry, has opened a new dedicated consumer test center in Leamington Spa to bring innovation and insights into new product development and provide quantitative and qualitative consumer research on food and drink products. This will include concept development, prototype assessment and final product evaluation, including product benchmarking.
www.campdenbri.co.uk
London-based health care research firm Research Partnership has published an Emerging Markets Essential Guide, which contains both general considerations applicable to all emerging markets and specific considera-tions in countries and regions including Latin America, ASEAN, Middle East, North Africa and North Asia.
www.researchpartnership.com
A new London-based business-to-business online marketplace, Research Exchange, founded by Richard Waring, Dan McGuinness and Greg Connolly, has been launched. The marketplace connects buyers of market research with research suppliers.
www.researchexchange.com
U.K. online research firm ZappiStore has added Rotterdam, the Netherlands, marketing planning firm Pointlogic’s Commspoint Express to its online marketplace for automated research solutions. Commspoint Ex-press provides an input to communications planning and brand strategy workshops and allows brands and their agencies to learn which communication and media touchpoints are most effective for a category. The application is currently available in the U.K., U.S., Australia, Canada, Ireland and Singapore, with plans to expand to other markets.
www.zappistore.com
San Francisco mobile video platform Vidlet has launched a market research and business training app that allows companies to exchange ideas with customers and employees through short mobile videos or “vidlets.” Researchers can use Vidlet to show insights about customer behavior, while learning and developing leaders can use a video-based training curriculum and engage employees through mobile interaction in the field.
www.vidlet.com
Portland, Ore., media measurement firm Rentrak has launched Swift, an electronic box office reporting and invoicing service for theaters and studios that allows theaters to electronically submit their finalized transactions at the ticket-type level for each version of every movie they play on their screens.
www.rentrak.com
Shelton, Conn., firm SSI has released QuickThoughts 2.0, a new version of its mobile survey research app. It is available on Android and iOS phones and tablets. QuickThoughts is part of SSI’s mobile survey solution that is accessed through the firm’s mobile panel.
www.surveysampling.com
Montreal-based firm Provalis Research has released a new version of its text analytics software, WordStat 7.1, which includes a geographic information system mapping and data editing module, allowing businesses to obtain geospatial intelligence. The module also provides users with the ability to create a wide range of maps out of pure text data.
provalisresearch.com
Vienna, Va., technology company True Influence has launched InsightBASE, a data solution that monitors and curates online behavioral signals, allowing B2B marketers to engage with prospects before they directly identify themselves as being in the market. It also allows marketers to reach interested individuals at specific companies and monitors online activity by individuals visiting business Web sites from their corporate domains, capturing the Web pages visited and the content of those pages.
trueinfluence.com
Warren, N.J., firm Lightspeed GMI has launched seven multilingual versions of its corporate Web site, which are now operating in English, Spanish, Portuguese, German, Japanese, French, Korean and Chinese.
www.lightspeedgmi.com