••• product research
BuzzBack Claims Express debuts
Automates claims-testing
Technology platform ZappiStore, London, has launched BuzzBack Claims Express on its online platform. BuzzBack Claims Express helps users identify claims and benefits by using a streamlined methodology with BuzzBack’s online creative projective techniques. It is available in the U.S. and U.K., with plans to launch in 13 other markets by early 2017.
••• cpg research
Growth management suite from IRI
Aimed at mid-market firms
Chicago-based researcher IRI has launched the IRI Revenue Growth Management Suite, a group of prescriptive solutions for mid-market clients that quantifies the drivers of sales change, prescribes corrective pricing and promotion actions and measures their potential impact on revenue and profits. The RGM Suite is a component of the revenue growth management streamlining process; it uses the core predictive and prescriptive engine of IRI’s Revenue Growth Management Enterprise Suite. This allows mid-market clients to build and enable revenue management capabilities using models from one of hundreds of categories linked directly to IRI Liquid Data. The RGM Suite provides a way for clients to add predictive analytics to their IRI Market Advantage solution. It lever-ages previously standalone solutions, including IRI Price and Trade Advantage Mobile and IRI Business Value Drivers. The new RGM Suite combines diagnostics and insights into drivers of market performance with the ability to create a series of reports, with an interactive price and trade promotion simulator. Clients who sign up for the RGM Suite will have access to IRI’s revenue growth experts and their experience working on a number of categories and brands. The IRI Strategic Analytics revenue growth experts will help initiate clients into the RGM Suite and provide best practices for ongoing engagement and inclusion within a client’s existing team and business process.
••• social media research
Conduct competitive analysis on Snapchat
Track open rates, completion rates
Copenhagen, Denmark-based SaaS firm Snaplytics is now providing competitor analysis so brands can research and assess what others are doing on Snapchat to help them make strategic decisions regarding their own Snap-chat campaigns. Snaplytics requires companies to plug a brand’s user name into a Snaplytics dashboard and then review a range of analytics such as the frequency with which that account posts stories and snaps, the duration of the updates, how the content is split between videos and images as well as the duration and overall amount of time people have been engaged. Other analytics include open rates, completion rate, what screen-grabs are taken, how many followers a campaign has and how followers started following the account. The company uses proprietary technology that does not require any public APIs. The service is free for competitive monitoring of one account. Prices start at $29 per month for two to five accounts, $49 a month for six to 10 ac-counts and $79 a month for 11-20 accounts.
••• predictive modeling
Salford releases version 8 of Predictive Modeler
Features automation, less grunt work
San Diego-based software firm Salford Systems has released version 8 of its Salford Predictive Modeler (SPM) software suite. The new version offers: 70+ pre-packaged automation scenarios inspired by the way leading model analysts structure their work; tools to relieve grunt work, allowing the analyst to focus on the creative aspects of model development; regression, classification and logistic regression enhanced to support massive datasets; new features for core tools based on user feedback and advances in data science. SPM 8 is designed to be more efficient and leverages parallel processing on modern multiple core processors. It makes better use of RAM to run larger analytical problems and builds in more automation to drive quickly to better models. SPM 8 includes more exploratory data analysis tools and includes a host of new loss functions for TreeNet Gradient Boosting, supporting more accurate models. The new version includes classical and new tools for differential lift modeling and has more options and fine tuning controls for the expert.
••• Briefly
Shelton, Conn., researcher SSI and Azul Brazilian Airlines’ TudoAzul have launched a new rewards program, Pontos por Opiniões, which allows TudoAzul advantage members to earn award points by participating in surveys and sharing their opinions. TudoAzul members who enroll in the program will help grow and broaden SSI’s panel membership in Brazil and provide SSI clients more access to consumer and business travelers’ opinions.
National Research Corporation, Lincoln, Neb., has launched its real-time feedback solution that connects with patients via e-mail, SMS (text) or phone (IVR) and integrates with other NRC Health tools to show the totality of an individual’s health care experience.
The New York American Marketing Association (NYAMA) and Canada-based research firm BrandSpark, in con-junction with data visualization and integration software firm Dapresy, have released the results of the NYA-MA/BrandSpark American Marketers Survey, available via Dapresy’s online dashboard.
B2C marketing cloud company Emarsys, Indianapolis, has launched Emarsys AI Marketing, designed to help marketers bridge the gap between data science and executing personal omnichannel campaigns at scale.
Port Washington, N.Y., information company The NPD Group has launched its Retail Tracking Service for the U.S. juvenile products market, covering the categories of travel, safety, feeding, bed/bath, infant entertainment and furniture. The service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store and online channels.
Harpeth Marketing, Franklin, Tenn., has released an e-book, I Hate Selling! – Part 2: Ensuring Repeat Clients, a guidebook for small business owners, independent consultants and other part-time sales reps that can be downloaded for free from the firm’s Web site.
MFour Mobile Research, Irvine, Calif., has launched its new MFourDIY Web site, which allows users to create sample surveys, get pricing quotes and explore the survey emulator. The site also provides a map of streaming data from an all-mobile panel that is crossing into geofenced areas and actively starting and completing surveys.
Chalfont, Pa., marketing and sensory research agency Blueberry has launched PinPoint, a proprietary research solution that provides specific concept and product guidance for market success. Within the context of the competitive set, the methodology simulates the path-to-product adoption to: predict how many consumers will purchase a product on a regular basis; identify which elements of the concept and product have the most impact on sales; determine the optimal price for the product; and forecast how the product will perform under various market scenarios.
Nielsen, New York, has reported that it will increase the panel in 48 Portable People Meter markets as part of its efforts to advance audio measurement. Nielsen will boost the effective sample size of the panel by 10 percent across all markets and demographics starting mid-2017.