Study profiles homecare market for infusion pumps
The "Audit of Homecare Markets for Infusion Pumps - 1990," a comprehen-sive study of the rapidly growing and competitive U.S. homecare market for infusion pumps, will be released this month by Medical Products Marketing Services (MPMS), Glenview, Illinois.
The national annual audit is a randomly-selected sample of independent home infusion companies, national and regional homecare chains, and durable medical equipment dealers, including pharmacies and medical supply companies.
The audit addresses several market issues and provides insight into the demand, application, and mode of acquisition of the broad range of IV pumps and controllers available for homecare use. Information available in the study shows, by manufacturer and model: the number of devices estimated to be in use in late 1990 and manufacturer/model share of devices in use; medical applications of each model; mode of acquisition (purchase, lease, rental); location of use of pumps distributed by DME's and homecare agencies.
Results of the Audit are available in two formats, a full-service report and a basic service report. For additional information, contact MPMS, 3622 West Lake Ave., Ste. 415, Glenview, IL 60025.
Free report summarizes effects of lifestyle changes
A new report from Mediamark Research introduces a new marketing concept. "Lifestage Marketing" identifies the impact of demographic and lifestyle changes of the American population on consumer priorities and expenditures.
The report, published in booklet form, shows how consumer needs and priorities change as adults travel through the crossroads of their lives. Key factors of widespread change are identified as we approach the 21st century - later marriages, divorce, smaller families, single parent households. These are just a few of the diverse life styles that marketers should be aware of. As stated in "Lifestage Marketing."
"In the 1990's there is a rich variety of lifestyles and lifestages. For manufacturers and marketers of products and services, a knowledge of lifestages can aid in identifying the changing needs of various segments of the population, and in fulfilling those needs inventively and profitably."
New scanner designed for low volume input
National Computer Systems (NCS) has added the OpScan 7 scanner to its family of scanning systems. The OpScan is a desktop mark reading (OMR) scanner designed for low volume, decentralized data input. Documents, such as surveys, can be automatically fed through the scanner at a rate of up to 3,000 sheets per hour. The scanner's select stacker feature separates scanned documents without requiring operator attention or interrupting data entry. The 100 sheet select stacker hold documents that are incomplete or need operator attention.
A self-contained transport printer produces messages on documents as they are scanned with no reduction of the throughput rate. Messages may be based on predetermined data or data read from that form, such as social security numbers, edit or batch codes, or test results. Optional features include a bar code reader and an ink read head to scan both pen and pencil marks.
The OpScan 7 scanner is compatible with computers that support a standard RS232 interface. With ScanTools utility software from NCS, the OpScan 7 can be used with commonly used microcomputer survey and statistical software packages such as dBase, Lotus 1-2-3, and SPSS.
For more information, contact NCS, 4401 West 76th St., P.O. Box 9365, Minneapolis, MN 55440.
New market analysis tool from Claritas
A new desktop market analysis, mapping, and data integration tool created for full-service ad agencies and advertisers has been developed by Claritas Corporation.
Built into Compass, the PC-driven database marketing system introduced in 1987, Compass/Agency is designed to aid the development of profitable marketing, media, and new business strategies. The system also enables marketers to identify high-potential neighborhoods where new opportunities exist, as well as profile the lifestyles and demographics of households in those territories.
Using a variety of reports, profiles, and full-color maps, Compass/Agency answers the four basic strategic questions that marketers ask:
Who are the targets?
What are they like?
Where can I find them? and
How can I reach them?
Compass/Agency will also provide a direct link to Arbitron's PC products as a result of Claritas relationship with Arbitron. Clients will be able to analyze Arbitron's TV and radio audience measurement data by PRIZM, Claritas' lifestyle segmentation system.
Compass contains demographic data for up to 1,000 census variables and over 1,000 profiles of product usage. Add-on databases include information about over 8 million business establishments and sales potential data for more than 100 retail categories. In addition, Compass/Agency links to numerous other marketing databases such as ADVO, Birch, MRI, Metromail, Nielsen, Polk, Scarborough, Simmons, and TRW.
A demo diskette and more information are available.