Teleform software price rises
Cardiff Software Inc., Solana Beach, Calif., has announced a price increase for its Teleform for Windows software. On Nov. 15, the price increased from $995 to $1,495. The price change will affect only the single-user version.
Research 100 issues Senior Travel study
The special markets division of Research 100, Princeton, N.J., is offering the Senior Travel Study, a syndicated study of the travel needs and preferences of the over-50 population. The study covers all travel industry categories: airlines, car rental, railroad and bus transportation, hotels and motels, cruise lines, credit cards and travelers checks, travel agencies, photography and trip insurance. The category-specific information focuses on category and brand awareness, usage and need gaps in services. There is also a general information section that covers travel experiences of seniors as well as leisure activities, media habits, and demographic and psychographic data.
Paria Group acquires new CATI system
Paria Group, Orem, Utah, has acquired anew computer-assisted telephone interviewing (CATI) system. The new system provides capabilities for: nested randomization, which minimizes and eliminates potential bias by arranging option orders to appear differently for each survey; on-line/open-ended coding, skip pattern changes, code insertions and question deactivation, which can all be done while the survey is in progress; skip patterns that can be based on any logical expression for several questions of imported variables; calculating computations of several questions, storing the value into a new question, and skip based on the results; automatic data cleaning, based on skip patterns; and up to 800 quota cells, which are available to close complex quotas on completion.
Raosoft offers Survey upgrade
Seattle-based Raosoft Inc. has released a DOS-based Raosoft Survey Version 2.5 upgrade. Raosoft is a personal database information system for non-technical personnel.
The new version offers more options for form design; additional capacity in analysis and reports, including a calculation feature to extend spreadsheet capacity, sample selections for small populations, and merged comment text fields for keyword counts; expanded use of pulldown menus; and additional on-line help. The new form options are especially useful for: government agencies and corporations with regional or field data collection; kiosk-type unattended data entry; engineering and scientific data gathering; health care systems for monitoring diverse activities; and auditing and tracking projects or service usage. The pro¬gram runs on single or multiple floppy or hard disk drives and needs 512K memory, DOS 2.0 or higher. Both are networkable and can run under the Windows environment.
Equifax, Vista offer environmental info hotline
Equifax National Decision Systems and Vista Environmental Information Inc., both of San Diego, are jointly offering toll-free hotline access to Vista's hazardous-risk information database. The environmental database is composed of public domain information collected and maintained from more than 700 specialized federal and state sources, geo-coded using proprietary technology. The database meets all American Society for Testing and Materials guidelines for site assessment and transaction screening.
The database is designed for professionals in real estate development, purchasing or lending. It's particularly useful for property owners, who are legally responsible for any environmental site hazard that may surface on their property (even it existed long before they bought the property). The toll-free number allows customers to quickly order and receive the information they need to perform an environmental hazard due diligence for any geographic site or area in the United States. The geographic area can be defined in terms of a corridor, polygon or site radii.
Information packages include the facility risk profile and the national radius profile. The facility risk profile is a site-specific report that provides a "report card" documenting environmental risks (for example, records of existing or potential contamination, the presence of hazardous materials or environmental permits, or records of environmental non-compliance). The national radius profile is a radius risk report that provides a sample of the defined locations and area, and a list and summary of the hazardous and solid-waste systems, underground storage tanks and otherfacilities that might affect environmental risk.
Simmons launches Hispanic study
Simmons Market Research Bureau Inc. has launched its Study of Hispanic Media & Markets. The study uses a sample of more than 10,000 Hispanics and represents telephone and non-telephone households. Information will be available on media habits, a broad range of demographic characteristics, and buying patterns for hundred of products and services. Hispanics are projected to be the largest ethnic segment in the United States by the year 2000, and currently comprise a market worth $189 billion. Field work will start in the first quarter of 1994; data will be available later in the year.
BMDP begins shipping DIAMOND
Los Angeles-based BMDP Statistical Software Inc. has signed a licensing agreement with IBM to market and support a highly interactive graphical visualization tool for exploring relationships in multi-variate data. The tool was developed by the exploratory visualization group at the IBM research center in Yorktown Heights, N.Y. BMDP will market the package as BMDP/DIAMOND. It began shipping OS/2 and UNIX versions this fall. The package transforms data and statistics into graphics. It provides many simultaneous data presentations, including a concise global view, various two-, three- and four-dimensional plots and sorted tables of univariate and bivariate statistics. It also includes three-dimensional scatterplots, parallel coordinate plots and parametric snakeplots. All data and graphics windows are dynamically linked. All operations are based on simple mouse and keystroke functions. The package includes the utility ICE, a multidimensional visualization tool.
Gale offers Hispanic sourcebook
Gale Research Inc., Detroit, has published the "Hispanic Market Handbook," written by M. Isabel Valdes, of Hispanic Market Connections, Los Altos, Calif., and demographer Dr. Marta Seoane. The book is a reference covering historical background, social networks, demographics, key market indicators, regionalization, Hispanic profiles, spending habits, stereotypes, language, advertising, case studies and quantitative/qualitative research, and more.
Mercator releases Snap Professional
Mercator Corp., Newbury, Mass., has released Snap Professional, a PC-based questionnaire design and analysis software for DOS or Windows. Snap Professional provides a comprehensive framework for any type of questionnaire research project. It calculates multi-level filters, weights, scores, index values and table-based statistics, with a batch facility to produce multiple tables. Snap Professional provides a range of export facilities to word processing, spreadsheet and presentation graphics software for analysis and the original survey data. It can also be used to analyze data from other systems. Product information and a free, fully interactive Snap Professional evaluation diskette are available.
Rockwood to offer feed dealers study
Rockwood Research, St. Paul, Minn., will offer an omnibus study of feed dealers, starting in February. The omnibus study will contact a representative sample of 200 U.S. feed dealers, each with more than $250,000 gross feed sales. Names will be randomly selected from Farm Journal magazine's database. The study will measure awareness, brand satisfaction and sales representation satisfaction, among other issues. Deadline for participating in the study is Jan. 31, 1994.
SPSS offers Windows developer's kit
Chicago-based SPSS Inc. has introduced the SPSS for Windows Developer's Kit, a toolkit for integrating SPSS graphing, reporting and statistics to any new or existing Windows-based application. With the new kit, software developers can quickly integrate and customize SPS S 6.0 for Windows in specialized applications. The kit includes: The SPSS object linking and embedding 2.0 automation, which integrates SPSS for Windows with other applications; user interface modification kit for customization; third-party application programming interface, which allows other applications to be launched from within SPSS for Windows; SPSS developer's kit handbook; and application examples.
Market Facts introduces customer satisfaction service
Market Facts Inc., Arlington Heights, Ill., has introduced ComPete customer satisfaction service. The new service interviews clients' customers plus users of the competition, and explores the depth of customer commitment, not just satisfaction alone.
Q/Media introduces Windows presentation upgrade
Q/Media Software Corp., Vancouver, B.C., Canada, has introduced Q/Media for Windows version 1.2, an enhancement to its entry-level multimedia presentation tool. The program can be used as a stand-alone tool or in conjunction with popular presentation graphics packages from which users can import existing slide shows. The program's "clip list" multimedia file front-end allows users to "drag and drop" graphics, animation, sound and video onto the screen. Users can reposition, resize and synchronize objects without scripting, programming or file conversions. Enhancements include: a "viewer" application for royalty-free distribution of finished presentations; multiline text fields; alignment, sizing and layout tools plus expanded moving and dragging functions; a preview feature for examining files before bringing objects into the editing screen; and multiple additions to the "clip list."