Interactive Dashboard aims to improve handling of VOC data
Montreal research company iPerceptions Inc. has released its Interactive Dashboard, designed to allow users to work with voice-of-customer (VOC) Web analytics data and manipulate quantitative and open-text feedback in real time. The iPerceptions Interactive Dashboard also allows site owners to set minimum thresholds for key metrics, such as task completion and overall experience satisfaction, and trigger alerts when thresholds are encountered.
The dashboard aims to mold the data around business objectives and remodel data through a graphical interface that replaces queries and spreadsheets with charts and graphs. Features include a key performance indicator (KPI) tracker to monitor user-selected VOC KPIs over time; a data miner to crosstabulate and manage survey data; a text miner to browse and visualize associated open-ended text data; benchmarking to track the VOC Web site KPIs against the VOC KPIs of a self-selected combination of industries and consumer self-initiated surveys, served by iPerceptions 4Q and webValidator Continuous Listening Solutions; and an outcome predictor to run priority grids and model what-if scenarios. For more information visit www.iperceptions.com.
Maktoob creates Middle-East consumer community by opening its Arab Eye
Maktoob Research, Dubai, United Arab Emirates, has debuted Arab Eye, an interactive online community aimed to create a network of consumers who participate in online surveys and polls. The Web site (www.arab-eye.com) features an English and an Arabic interface and is designed to ensure that the surveys reach the right consumers. Members can view and update their profile to receive surveys that match their profile and interests.
Arab Eye allows members to meet and interact within the community through chats and discussion boards; post poll questions; and put forth questions on the discussion boards. Members are able to view live results of their poll questions on the Web site.
The service also offers rewards to members under a point system; members are able to collect points by participating in surveys, polls and discussions, which can be redeemed against cashU credit. For more information visit www.maktoob-research.com.
Companies partner for Digital World Report service
GfK Retail and Technology, a Nuremberg, Germany, research firm, has partnered with the Consumer Electronics Association, Arlington, Va., to offer The GfK Digital World Report, a database service of point-of-sale information that aims to provide insight into the electronics industry, including global sales measurement for IT, telecommunication and consumer electronics markets; a database of manufacturing sales data in the U.S. and retail sales data in the rest of the world; a database of sales for 400,000+ retailers worldwide; global reports with drill-down to product level; world, regional and country information; report delivery on a yearly, quarterly or monthly basis; and annual global forecasts by product, region and country. For more information visit www.gfkrt.com.
Box Office Essentials debuts in Russia
Rentrak Corporation, a Portland, Ore., research company, has launched Box Office Essentials in Russia, wherein Rentrak will collect ticket-sales data from 800 theater locations incorporating 2,800 screens in Russia.
Box Office Essentials is designed to provide password-protected, real-time, Web browser-based, 24/7 access to data pertaining to movie release titles and to allow distribution executives to view and analyze the information at different levels of detail and across different attributes. Additional features include online school calendars, interactive release schedules and 24-hour subscriber support. As part of the rollout, Rentrak has opened a Moscow field office. For more information visit www.rentrak.com.
Decipher updates online portal
Decipher, a Portland, Ore., research company, has updated three areas of its online data reporting portal: field reporting, Q&A mode and data reporting. The field reporting tool received an updated look and feel, and the data reporting functionality received a new user interface with the addition of a question tree, designed to improve report navigation. The Q&A mode also received a new user interface that includes a question tree and a one-click change management function designed to upload, download, view change history and import changes into the Q&A system. Enhancements were also made to the existing options of viewing and editing survey changes and navigation between languages. For more information visit www.decipherinc.com.
Vision Critical enhances Sparq platform
Vancouver, B.C., research company Vision Critical has rolled out its Globalization Expansion Pack for Sparq, the company’s online research platform. The Globalization Expansion Pack’s new features include expanded language support for surveys; multilingual support for communities; greater control during the survey authoring and translation process; and a new multilingual reporting feature designed to allow users to choose the languages for viewing survey reports.
Vision Critical has continued its creation of interactive visual question types with its scale slider grid and two new visual grid question types. The visual questions, available to all Sparq clients, are intended to help users create more engaging surveys. The Globalization Expansion Pack is also designed to enhance the flexibility of the application through a new custom development framework. For more information visit www.visioncritical.com.
FreshMinds tool to measure online brand buzz
FreshMinds Research, London, has launched a suite of social media monitoring services to allow clients to examine how and why online consumer conversations are shaping their brand, both on- and offline. The buzz-tracking capabilities have been designed to feed into brands’ ongoing social media strategies; track the quantity, content and sentiment of chat around their brand; and map the success of online marketing initiatives. The solution operates by mining blogs, forums, news sites, social networks and micro-blogging sites and includes a social media audit and a social media monitor tool.
Buzz monitoring can be integrated with primary and secondary research projects. Results will be benchmarked to reveal the strengths and weaknesses of a brand’s social media strategy against that of its peers. For more information visit www.freshminds.co.uk.
Mobile Marketing Association launches panel
The Mobile Marketing Association (MMA), New York, has partnered with Kinesis Survey Technology, an Austin, Texas, research company, to launch the MMA Global Research Panel, a service designed to collect via the mobile channel data regarding mobile campaigns, objectives and outcomes. The MMA Global Research Panel is intended to facilitate an ongoing dialogue and produce regular reports available to MMA members and participating brands and agencies. Reports include information based on questions asked of mobile marketers about their perceptions of the mobile channel, such as which mobile platforms they are using, how much they are spending and what results they are seeing. For more information visit www.mmaglobal.com.
Briefly
Starting this month, Out Now, an Australian marketing company, has partnered with GNETWORK360 in Buenos Aires, Argentina, to research gay and lesbian consumers in Argentina. Research will be conducted online and a sample drawn from gay, lesbian, bisexual and transgender people across Argentina. Questions will cover a diverse range of consumer, lifestyle, social, workplace and political issues. Out Now will also open an office in Buenos Aires to support work on the survey. For more information visit www.outnowconsulting.com.
London research company YouGov has launched a 24-hour omnibus service. YouGov’s fast-track service is designed to interview 1,000 British adults on a daily basis and deliver results within 24 hours. For more information visit www.yougov.com.
BuzzLogic, a San Francisco research software company, has released BuzzLogic for Media Partners, a platform intended to allow media companies to capture additional revenue from advertisers looking to reach audiences engaged in specific conversations and understand audience involvement in online conversations. The platform is designed to identify like-minded authors across networks, categories and channels, showing how they connect around common themes, and to identify partner inventory based on criteria such as reach, audience demographics, conversation density (or author expertise) and social activity around content. For more information visit www.buzzlogic.com/mediapartners.
Accelerant Research, Charlotte, N.C., has introduced BlogNog, an online qualitative research platform that uses the blogging culture to have online conversations with respondents, either in a one-on-one conversation stream or a one-to-many bulletin-board format. The format aims to simulate traditional qualitative methods and provide improved geographic reach, fast feedback and results, and no travel costs and scheduling challenges. For more information visit www.blognogresearch.com.
Reston, Va., research software company Clarabridge has released Clarabridge Enterprise 4, which includes an ad hoc uploader; upgrades to the natural language processing and sentiment engines; new collaboration tools in the classification suite; and built-in early warnings and alerts. For more information visit www.clarabridge.com.
SurveyHealthCare, a New York research company, has developed a pharmacist database that includes pharmacists who have indicated they work in various settings, such as independently-owned pharmacies, hospitals, chain stores, managed care, mass-merchant stores, grocery stores or mail order. For more information visit www.surveyhealthcare.com.
Ipsos Marketing, a New York research company, has released Novaction NextGen Forecasting System, a modular forecasting tool designed to measure the potential of new consumer package-goods products throughout the innovation process. Novaction NextGen is based on Ipsos’ Designor STM forecasting model. Novaction NextGen forecasts are intended to be added to existing innovation, including idea testing, concept screening, concept and product testing, communication testing, package testing and line and price optimization. For more information visit www.ipsosmarketing.com.
Roller Marketing Research, Gloucester, Va., has launched Research Design Review, a blog devoted to discussing qualitative and quantitative research design issues. The blog is located at www.researchdesignreview.com
QualVu Inc., a Golden, Colo., research company, has updated VuPoint, its analytics portal designed to manage and organize video-based qualitative output generated on- or offline. VuPoint aims to allow users to watch participant video as it is submitted; collaborate among stakeholders; create video highlight reels; and generate online reports. VuPoint also processes video data output such as DVD recordings from traditional focus groups. For more information visit www.qualvu.com.