••• online qualitative
Change the conversation
Virtual Intercepts tool adds live qual to online quant
20|20 Research, Nashville, Tenn., has debuted Virtual Intercepts, an interactive tool that aims to help researchers gather qualitative feedback from respondents already engaged in online quantitative surveys. A platform extension of QualMeeting, the company’s real-time Webcam interviewing tool, the service is designed to intercept survey participants and move them to a live, one-on-one, moderator-led qualitative interview. Participants can also be invited directly via Facebook, other social media sites or e-mail lists.
During quantitative surveys, select participants are asked if they’d like to take part in a quick interview. Those who opt in are moved to the 20|20 virtual lobby and asked a few qualification questions. Once the moderator is free, the participant is ushered into a private QualMeeting session for a Webcam interview. 20|20 handles project set-up, participant screening and flow and technical support.
www.2020research.com
••• market analysis
A Roadmap to success
GfK launches innovation process using market analysis framework
Nuremberg, Germany, research company The GfK Group has launched GfK Innovation Roadmap, a strategic innovation process designed to guide an organization’s innovation journey – from growth plans to launch – by exploring market dynamics, identifying market opportunities and enabling market impact. This innovation process uses focused deliverables to provide actionable growth plans, a pipeline of compelling innovation initiatives and a blueprint for how to activate.
GfK Innovation Roadmap includes five milestone deliverables: a future market map; strategic innovation platforms; compelling experiences; an innovation management plan; and a strategic innovation roadmap.
www.gfk.com/innovation-roadmap
••• research panels
Recruit, refer, reward
CiviSelect launches site to source panel participants
Civicom Marketing Research Services, Greenwich, Conn., has launched a CiviSelect Recruiting Web site as a portal for sourcing research project participants. In addition to applying to join the panel, potential respondents can also refer others and be paid for it.
CiviSelect Recruiting is designed to help research project managers find the right participants for their studies, including multi-country projects. Clients who contract with Civicom CiviSelect can also use the recruitment management services to book research projects through the client portal on the CiviSelect Recruiting site.
CiviSelect features an online Apply for Our Panel link, wherein interested individuals can submit a form to apply to become research study participants. The online panel application is the first step in the screening process for those who want to become part of future market research projects. All applicants are vetted for accuracy of the personal data they report before they will be released into a research study. Signing up is free of charge.
The site also features a referral program, which rewards individuals for pointing the recruitment team toward study volunteers. Rewards are processed after a referral participates in a research study.
www.civi.com
••• social media research
Ride the Waves
Topic Waves detect trending topics on social media
Boston research company Crimson Hexagon has launched Topic Waves, a new feature in its ForSight big data analysis platform, designed to discover emerging topics and trends in social media conversations.
Topic Waves aims to reveal the evolving stories in social media conversations and visualize the volume of conversation associated with topics over time. Using Topic Waves and Crimson Hexagon’s social media analysis library, customers can access present and historical trend data with social media topic modeling capabilities that go back to 2008.
In addition to Topic Waves, Crimson Hexagon has added the following features to its ForSight platform: Twitter metrics to provide high-level metrics on Twitter activity and help handle mentions surrounding a brand, product or event; improved automated sentiment to categorize posts using human-derived perceptions of positive or negative sentiment; Crimson Community, a user forum intended to connect customers with Crimson Hexagon employees and partners; and Workspaces to allow users to curate results from multiple ForSight analyses and queries.
www.crimsonhexagon.com
••• data analytics
Opportunities for Enrichment
Analytics suite aims to improve existing services and generate new revenue
Plantation, Fla., research company cVidya has released Enrich, a marketing analytics solution designed to analyze customer information from multiple sources to offer a 360-degree view of cross-business KPIs, as well as packages of pre-modeled customer data analytics to address specific challenges faced by mobile operators. These include accelerating the penetration of data services and maximizing data revenue; improving customer acquisition and retention; managing LTE migration; optimizing price plans; and identifying opportunities for collaboration with third parties.
Enrich is also intended to help marketers independently detect new business opportunities; identify underserved customer segments and their needs and preferences; detect and address negative trends in customer behavior; and monitor the impact of marketing initiatives.
Enrich aims to reveal correlations between related subscribers, such as family members or partners of a small business, which can then be offered appropriate group tariffs or cross-service propositions. Marketers can also use this Customer Groups model to prioritize specific customer groups in retention activities and lower overall churn. Similarly, the Influencers model enables marketers to identify and target customers whose actions influence the decisions of other customers regarding usage, purchases, churn and the like.
www.cvidya.com
••• marketing mix
Six ways to win
Confirmit solution to analyze and support channel and marketing strategy
Oslo, Norway, research software company Confirmit has launched its Channel and Trade Audit solution, a program designed to help companies to understand their retail, channel and trade marketing opportunities and to drive growth.
The solution combines Confirmit’s mobile applications with a market-profiling methodology. The Confirmit Channel and Trade Audit solution aims to address the six critical components of a channel and marketing strategy:
- Understanding new markets: Map new markets to overcome unique challenges.
- Vendor compliance: Achieve vendor compliance to maintain brand identity.
- Competitive analysis: Monitor and respond to competitor activities.
- Marketing insights: Prioritize marketing and advertising efforts based on unique regional characteristics.
- Distribution and delivery: Analyze and monitor channels and distribution effectiveness.
- Asset management: Track promotional equipment to maximize value.
••• mobile research
Cloud meets Mobile
Analyze and optimize apps with Adobe
Adobe, a San Jose, Calif., software company, has launched Adobe Mobile services for Adobe Marketing Cloud, designed to help marketers understand and improve user engagement with mobile apps.
Adobe Mobile services offer a series of app-centric capabilities, including a new user interface for mobile teams; app experience targeting based on GPS location; and audience testing. Key features include geo-location targeting; app analytics; app optimization; broad platform support; ease of deployment; and data privacy.
Customers can access the Adobe Mobile services user interface by licensing Adobe Analytics or Adobe Target.
www.adobe.com
••• diy research
Global affluent access
DIY platform allows researchers to reach affluent consumers worldwide
Agility Research and Strategy, Singapore, has launched a DIY online survey platform designed to give marketers access to 17+ million affluent and luxury goods consumers in 13 markets around the world.
Agility focuses on research across Asia using online and digital data collection tools. Its Affluential.com panel platform, which can be filtered using income levels by country, offers access to Agility’s Influential Affluent segment.
www.agility-research.com
••• retailing
Manthan goes mobile
Offering retail analytics on-the-go
Manthan Systems, a Bangalore, India, research company, has released ARC Mobile, a retail analytics solution intended to provide retailers access to critical operations, merchandising, marketing and financial insights from any location.
ARC Mobile aims to provide the full breadth of ARC Merchandise Analytics on a tablet device, from interactive data visualizations and exception alerts to collaborative markups and annotations. Role-based, customizable dashboards and analytical views are available on any iOS or Android tablet device in online and offline modes.
Manthan’s mobile analytics application was designed for mobile retail employees, such as regional managers or for executives who use handheld devices.
www.manthansystems.com
••• advertising research
What they do, not what they say
Nielsen service uses purchasing behavior data to guide campaigns
New York researcher The Nielsen Company has debuted Nielsen Buyer Insights – Precision Marketing, a digital measurement service designed to enable the activation and measurement of online advertising campaigns based on what people buy.
The Precision Marketing service aims to combine consumer online activity with actual online and offline purchase activity from anonymized, privacy-protected credit card data of the Nielsen panel. Sales categories include retail, travel, dining and more.
www.nielsen.com
••• mobile research
Heavy-hitting app
Sumo Insight launches mobile market research platform
Sumo Insight Ltd., a London research company, has debuted its mobile market research services to provide access to market research via an engaging consumer experience and real-time, real-location accuracy for opinion capture.
Sumo Shorts is at the center of the service portfolio. This smartphone app aims to enable short, fun and engaging surveys and provide an optimized experience for respondents on Apple and Android smartphones. Capturing opinions as they happen in text, talk, picture and video, the Sumo Shorts app can be downloaded via the Apple App Store or Google Play. It uses location-based technology to deliver surveys.
Sumo Chat also allows researchers and/or clients to engage with participants in the moments immediately following a survey and watch/interact with group forums. It is designed to allow respondents who have more to say to voice their opinions and create a touchpoint for brands to interact with consumers and deliver qualitative group-formed insight.
www.sumoinsight.com
••• Briefly
The GfK Group, a Nuremberg, Germany, research company, has unveiled GfK Echo, a CEM solution designed to capture customer feedback in real time; integrate customer feedback with transactional and other critical data; aggregate the responses; and communicate findings via an interactive dashboard for immediate action.
www.gfk.com
Google, Mountain View, Calif., has launched the Google Opinion Rewards app, which offers Google Consumer Surveys users Google Play Store credit via Google Wallet for answering survey questions. The program is currently available to U.S. Android users.
https://play.google.com/store/apps
Norrköping, Sweden, research software company Dapresy has released version 8.3 of its Dapresy Pro research reporting solution. Improvements and enhancements include support for the A4 Excel layout format; support for mobile devices and tablets; a setting to disable mandatory time-outs for security purposes; new controls for presentation mode; and improved sorting in answer blocks. Version 8.3 also features integration to Questback data collection tools.
www.dapresy.com
Survey Analytics, Seattle, has launched the SurveySwipe Software Development Kit (SDK) for developers, a solution designed to enable in-app feedback collection and management. The toolkit includes the full feature package of SurveySwipe, its smartphone survey system. The SurveySwipe SDK integrates with any existing iOS or Android app.
www.surveyanalytics.com
Cincinnati-based ThinkVine, a marketing-mix optimization software company, has partnered with IMJ Corp., a Japan digital agency, to release a Japanese-language version of its predictive, consumer behavior-driven marketing-mix optimization software. Other local-language versions of the software are planned.
www.thinkvine.com
Santa Monica, Calif., research company Interpret LLC has launched New Media Measure Hispanic, the Hispanic version of its media consumption tracking service. New Media Measure Hispanic is a semiannual syndicated study designed to use digital and offline data to monitor trends in media, technology and entertainment among Hispanics in the U.S.
www.interpretllc.com
SurveyMonkey, Palo Alto, Calif., has launched SurveyMonkey Enterprise, a product designed to help teams use SurveyMonkey and centrally manage the service. Administrators can invite colleagues to their SurveyMonkey group, bringing all survey history together. This provides organizations with data ownership, user management and a single bill. SurveyMonkey Enterprise includes all features of the Platinum package.
www.surveymonkey.com
ThinkNow Research, Burbank, Calif., has launched Omnibus Plus+, a nationally-representative Hispanic monthly custom omnibus that compares responses to the general market population.
www.thinknowresearch.com
Digital Element, an Atlanta geo-location services provider, has received accreditation from the Media Rating Council, New York, for the geo-location identifications reported by its NetAcuity platform. Digital Element is the first company to attain MRC accreditation within the IP geo-location industry.
www.digitalelement.com
Researcher Steven Struhl’s book Market Segmentation has returned for a fourth printing. This book endeavors to explain market segmentation in an easy-to-read style. The book is available from Amazon.com.
Focus Pointe Global, a Philadelphia research company, has released the first edition of its Pointe-of-View report, a quarterly series intended to survey Focus Pointe’s respondent panel on a topic of interest to its client partners. The latest report focuses on financial services (banking).
www.focuspointeglobal.com
Chapel Hill, N.C., research company Best Practices LLC has released Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers, a study that addresses consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for market research data analysis. A complimentary excerpt is available for download at www3.best-in-class.com/rr1243.htm.
Creative Research Systems, Petlauma, Calif., celebrated the 30th anniversary of The Survey System, its survey software, in 2013.
www.surveysystem.com/survey-software.htm