QualBoard receives threefold update
20|20 Research Inc., Nashville, Tenn., has expanded its QualBoard platform with QuickView, a technology designed to allow researchers to view, respond to and manage all online bulletin board participant posts from one screen. QuickView is a free upgrade for all QualBoard users and is automatically included in the platform going forward.
The company has further enhanced its QualBoard 3.0 platform with Forever Files and Easy Admin. Forever Files aims to allow clients to access archived project files and transcripts virtually forever. With this system, archived files are deleted from the QualBoard server only when a client chooses to delete them. Easy Admin is a tool intended for QualBoard users to set up their own projects and “demo boards” when they want to show QualBoard to their clients. For more information visit www.2020research.com.
Radius releases PriceDeveloper to get at the bottom line
Radius Global Market Research, New York, has released PriceDeveloper, a proprietary tool designed to provide clear pricing strategy recommendations without the need for in-market tests. PriceDeveloper aims to replicate the real-life buying decision by using a choice-based micro-modeling approach.
The process begins with the Radius team working with marketers to determine the true dynamics of the purchase decision. Consumers are then shown competitive offers and asked to select the one they would buy. Using this data, Radius then employs modeling to create marketplace simulations of the buying decisions under alternative pricing scenarios. Using PriceDeveloper, Radius hopes marketers will understand changes in market penetration and share under alternative pricing scenarios; which brands can command a premium price and which must use price to draw in new customers; see revenue-neutral price points that balance share against price. For more information visit www.radius-global.com.
Revelation goes mobile, expands languages
Revelation, a Portland, Ore., research software company, has released the public beta of Revelation Mobile, its mobile app. The technology is designed to capture and record consumer behavior in real time and allow researchers to tailor mobile studies as extensions of their Revelation projects.
Features of the Revelation Mobile beta version include diary-style activities to track consumer purchases, behavior and consumption; photo uploads for participants to capture their environment; and open- and closed-ended prompts for both barometer-type and probing questions. The beta release was scheduled to end June 30, 2010, and the company anticipates an incubation period before Revelation launches its official release.
Additionally, Revelation has expanded its language capabilities to include Korean, Brazilian Portuguese and Greek. For more information visit www.revelationglobal.com.
Pittsburgh paper offers readers online community and forum
Pittsburgh Post‐Gazette and Campos Inc., a Pittsburgh research firm, have partnered to offer VO!CE of the Region, a Web‐based opinion panel and online community of southwestern Pennsylvania residents, to the Post‐Gazette’s readership. This partnership is intended to gauge public opinion on issues and topics of local importance and sharing the results with the public. VO!CE of the Region members will be invited to participate in polls, surveys, forums and other activities and offer their opinions and insights on local, regional and national topics of interest. Their feedback will potentially help influence planning and decision‐making in the Pittsburgh area. The panel’s membership numbers in the several thousands and was developed by Campos Inc. in conjunction with Pittsburgh technology firm CivicScience. For more information visit www.post-gazette.com/vor.
Clarabridge releases version 4.1 of its text mining software
Reston, Va., research software company Clarabridge Inc. has rolled out Clarabridge Enterprise 4.1, the latest version of its text mining software. This version is designed to provide an enhanced framework for understanding customer feedback through sentiment analysis, data visualization and new wizards and tutorials.
Clarabridge 4.1 offers sentiment intensity enhancements, which allow users to weight words based on their own individual preferences; embedded data visualization and reports; added wizards and templates to guide users through setting up a project; enhanced anaphora support to improve resolution of pronouns like “it” for more accurate categorization and sentiment results; and increased online training, including 40+ online tutorial videos on a variety of topics. For more information visit www.clarabridge.com.
New filtering tool to help discern winning and losing concepts
Vancouver, B.C., research company Vision Critical has released IdeaScreenPlus, an online research tool intended to enable clients to filter out bad from good product ideas before developing them further by automating iterative testing and collecting respondent feedback in days. This tool is intended to allow researchers to continually field new ideas, including non-product items, such as coupons, signage and limited-time offers.
IdeaScreenPlus is available as a self-service, supported or full-service research product. It can be used with a client’s community panel, for direct feedback from business customers or incorporated with Vision Critical’s global panels. For more information visit www.visioncritical.com.
Kinesis rolls out two platform updates
Kinesis Survey Technologies LLC, Austin, Texas, has released an updated e-mail delivery system for its market research product suite. The new platform offers improved e-mail deliverability rates for Kinesis clients. It aims to increase deliverability through advanced configuration/control features, including IP address pools and domain key signatures, and enable real-time delivery tracking, better response rates and enhanced reputation monitoring for market research panels.
The platform is available for panels of all sizes and is particularly well-suited for large-scale panels with differing mail classes that need to be managed separately. The e-mail delivery system will be offered for the Kinesis Survey and Kinesis Panel products.
Additionally, Kinesis has added a card-sort question type to the market research edition of its Kinesis Survey product. The feature enables point-and-click programming of sorting exercises and supports both sortable text and media categories. It offers a flexible number of categories, the ability to randomize/rotate/anchor categories and/or choices and the ability to display options in a list or a stack. The feature also offers crosstabulation support and customized reporting capabilities, including real-time hierarchical cluster analysis, a multidimensional scaling map and output compatible with third-party card-sort analysis software. For more information visit www.kinesissurvey.com.
YouthBeat moves from syndication to youth insights service
C&R Research, Chicago, has augmented and repositioned its YouthBeat lifestyle report as a subscription service. The new YouthBeat will continue to be supported by quantitative and qualitative data, interviewing 10,000 kids, tweens, teens and 3,000 of their parents on a monthly basis via an online quantitative survey. YouthBeat’s virtual panel of families aims to allow researchers to hear and see today’s youth and their parents through Webcam interviews. Subscribers will have access to the raw data through a data portal and receive data analysis in the form of topical analysis, seasonal updates and an annual yearbook that offers a macro view of youth culture. For more information visit www.youthbeat.com or www.crresearch.com.
Briefly
London research company Cognicient has launched Link BI, a business-intelligence-for-surveys initiative that aims to allow companies to view the insights gleaned from their research in one interface. Link BI is a complementary service to Cognicient’s Link Manager software and is intended to help companies with the distribution of collective insights brought together using Link. For more information visit www.cognicient.com.
Rochester, N.Y., research company Harris Interactive has launched MediaAmp, a tool designed to augment traditional media-buying and -selling with brand equity and program engagement. MediaAmp aims to connect two externally-validated metrics - brand equity and emotional connection - within a single platform, providing insight into the relationship between what viewers watch and the brands they love. MediaAmp links data from two of Harris Interactive’s syndicated studies: EquiTrend and Multi-Screen Engagement. For more information visit www.harrisinteractive.com.
Stockholm, Sweden, research company Cint has reached more than 500,000 double opted-in panelists in the Nordic countries through the Cint Panel Exchange. For more information visit www.cint.com.
Netpop Research, San Francisco, has introduced its Quidget platform. Quidgets are interactive ads designed to support collaborative learning and dialogue across the Web. With Quidgets, Netpop Research can host simple engagements in the form of polls that address market research and advertising needs. For more information visit www.netpop.com.
OnePoint Surveys, a New York research company, has expanded its mobile research platform to include the collection of video and picture messages. The expansion is intended to allow participants to respond via text, wireless access protocol, mobile Web message or a picture or video message. OnePoint’s picture and video collection does not depend on the type of mobile phone being used; the only requirement is that it has a camera. For more information visit www.onepointsurveys.com.
Focus Pointe Global, a Philadelphia research company, has partnered with iGuard.org., a Princeton, N.J., online medication safety program, to launch the FPG Patient Panel. The panel is designed to serve as a single point of contact health care marketing research companies can use to access over two million health care-related consumers for chronic condition and medication-specific related research. The partnership will also supply access to quantitative study programming and hosting support as well as qualitative study services, which include facility rental and project management. For more information visit www.focuspointeglobal.com.
Research firms Peanut Labs, San Francisco, and Conversition Strategies, Toronto, have partnered to offer SocialVoice, a social media research product that aims to scientifically measure opinions registered in social media and transform unstructured social media conversations into data that mirrors traditional survey research data. For more information visit www.peanutlabs.com or www.conversition.com.
SIS International Research, New York, has launched its data services in China, including two different sets of transaction data. One data set contains selling data and the target companies’ names, and the other is purchasing data that contains the target companies’ supplier names and transaction data. The service is designed to allow clients to request industry segments and individual specific target companies in China. For more information visit www.sismarketresearch.com.
EPM Communications Inc., a New York research information company, has released the 2010 edition of the Research Alert Yearbook, a one-volume source that compiles findings from 600+ research reports and studies. Copies can be ordered at www.epmcom.com/rayb.
Chicago research company Synovate has launched Media Atlas China, a syndicated media study of 68,000 consumers ages 15-64 across 66 cities and rural areas in mainland China. For more information visit www.synovate.com/whatwedo/media/media-atlas.jspx.
Bellomy Research Inc., Winston-Salem, N.C., has released its SmartIDEAS Community app, which is intended to give verified members of its private market research online communities access to the communities to browse and respond to the most recent forum topics. SmartIDEAS is available for free at the iPhone App Store. For more information visit www.bellomyresearch.com.
Surrey, U.K., research company EasyInsites has included its GMTV ViewBack panel in the Cint Panel Exchange. The panel is comprised of 12,000+ GMTV viewers who have been profiled for their TV viewing habits. For more information visit www.easyinsites.com.
Ipsos ASI, a New York research company, has launched its Big Idea research solution, designed to help identify winning advertising and communications ideas to establish and build stronger brands. Using both quantitative and qualitative research techniques, this methodology is intended to be evaluative as well as diagnostic to pinpoint ideas that can be further refined into the brand’s central message. For more information visit www.ipsos.com/asi.
London research company Verve has launched Verve Project, a solution for clients looking to try online customer advisory panels and communities. The solution is intended to allow creation of short-term, closed, branded panels or communities with their customers, as well as open up the conversation less formally for feedback through forums and other social networking activities. For more information visit www.haveverve.com.