Tobii tool takes eye-tracking to mobile devices
Stockholm, Sweden, research technology company Tobii Technology has released its Tobii X60/X120 mobile device testing solution, an eye-tracking system designed to enhance the precision of usability studies for mobile devices and mobile applications to allow manufacturers to understand what consumers see when they use their devices.
Tobii X60/X120 and its accompanying testing stand are intended to test a wide range of mobile devices, operating systems and graphical user interfaces to provide a platform to eye-track mobile products in a test setting that allows natural user interaction with the device, regardless of size or configuration. For more information visit www.tobii.com.
New opt-in solution allows owners to ‘Personyze’ Web site experience
Tel-Aviv, Israel, research software company Personyze has debuted its Web site personalization, segmentation and analytics platform. The Personyze platform is designed to allow Web site owners to quickly and easily increase personalization to their visitors and return content in real time based on each visitor’s past site activity, online search history, Facebook preferences, location, etc. Personyze aims to let Web marketers personalize the whole site, beyond banner ads and landing pages.
After a visitor opts in, Personyze’s Facebook integration allows site owners to post messages, featuring promotions or offers, on visitors’ walls. Other features include offline tracking to measure the effectiveness of campaigns, e-mail personalization, custom event tracking and AdWords integration.
For example, if a visitor arrives at a Web site after searching “discount toys,” with Personyze a Web site owner can redirect the visitor to the “Toys on Sale” page and sort the product display by lowest to highest price or display a banner that offers customers a 10 percent discount if they buy that day. Personyze also allows owners to send a follow-up e-mail advertising a special promotion on toys for a set number of days if they did not buy something on their first visit. For more information visit www.personyze.com.
Research Now goes mobile, launches another dimension to ad campaign assessment technology
Research Now, Plano, Texas, has launched an app for iPhone and Android owners who are existing members of the Valued Opinions Panel in the U.K., with plans to launch in Australia, Canada, the U.S., France and Germany in the next year. The app is intended to provide mobile access to Research Now’s profiled panels and allow survey routing, with survey data delivered to clients in formats consistent with - and if appropriate integrated with - traditional online survey research. From a panel member perspective, surveys can be downloaded when online and completed later without Internet connection. Panelists can download the Valued Opinions App for free in at the iTunes App Store and Android Market.
Additionally, Research Now has debuted ADimension, its online campaign measurement technology. Using San Francisco research company Quantcast’s online measurement tool and Research Now’s global opinion panels, ADimension aims to provide aggregated views of overall online advertising campaigns while providing detailed demographic data of respondents and their opinions, attitudes and behavior toward ads, promotions and products. For more information visit www.researchnow.com.
Globalpark releases Enterprise Feedback Suite 8.0
Cologne, Germany, research company Globalpark has released version 8.0 of its Enterprise Feedback Suite (EFS). The software platform aims to give marketing and research teams the ability to capture the voice of the customer through multiple channels and convert this feedback into actionable insights. EFS 8.0 includes a Facebook interface and Analysis Suite, which includes the Reporting+ and Qualitative Analysis modules. Reporting+ is designed to run complex analyses of statistical data with a graphical user interface and generate charts in PowerPoint, Excel and HTML. Qualitative Analysis is used for coding and analyzing open-ends. For more information visit www.globalpark.com.
Companies partner to provide online video content analytics
Annapolis research software company OpenAmplify has integrated New York research software company Kantar Video’s Videolytics platform into its semantics platform to create Videolytics Social, designed to track online and mobile video ads and content while analyzing the social discussion around specific client videos during and after airing. Analysis includes sentiment tracking, topics being discussed, the actions viewers are considering and the ability to view aggregated comments.
The solution uses Kantar’s ability to track and monitor online video with OpenAmplify’s natural language processing technology to uncover topics that emerge from social discussion around videos distributed across microsites, blogs, social media outlets, digital press releases and elsewhere on the open Web.
At a dashboard level within the Videolytics platform, marketers can view metrics on the number of comments and reactions any video has created across the main social media platforms; which of the social platforms are creating the most engagement; the number of shares and embeds; sentiment ratings down to a URL level (including embed and re-posted video); and which topics are being most discussed. For more information visit www.openamplify.com.
Maponics debuts Shopping Boundaries to target ads; partners with Location Labs
Maponics, a White River Junction, Vt., location-based data provider, has released an offering that includes the geographic boundaries of 3,000+ shopping malls, districts, centers and outlets across 100 metro areas in the U.S. Maponics Shopping Boundaries includes the boundaries outlining shopping areas and adjacent parking, along with the name, address and type of shopping area. The boundaries are designed to be used as geofences to direct ads only to consumers who are within defined shopping areas.
Additionally, Shopping Boundaries and several other datasets, including Neighborhood Boundaries, will be available through Location Labs, an Oakland, Calif., provider of mobile location-as-a-service. Location Labs will offer Maponics data as part of its geofencing platform to the mobile developer community. For more information visit www.maponics.com.
Research study explores TV, need states and brand equity
Innerscope Research Inc., Boston, and Fox Broadcasting Company, Beverly Hills, Calif., have released biometric research on the roles of television and online media in creating and extending brand equity. Using Innerscope’s Brand Immersion Model, a framework for defining the relationship between the immersive platform of TV and the Web’s flexible platform, the research found that TV has the power to form need states where none existed before.
Fox and Innerscope tested this “connection creation” process by comparing exposure to brands unfamiliar to U.S. audiences within the context of TV and online media. TV’s heightened ability to engage and sustain unconscious emotional response confirmed it as the medium best able to create personal relevance and, therefore, brand equity. For more information visit www.innerscope.com.
Briefly
Stamford, Conn., research technology company FocusVision has launched Mobile Streaming, a solution designed for live videostreaming of qualitative market research to iPads and iPhones. Mobile Streaming on the iPad offers the same functionality as FocusVision VideoStreaming, including VideoMarker software, notes and live chat. IPhone users will receive video only. For more information visit www.focusvision.com.
Fresno, Calif., research company Decipher Inc. has added an online community forum to its Web site (www.decipherinc.com). Decipher’s online community forums are designed to allow clients to engage their audiences and provide custom branding and easy updating without a programmer.
Dooblo Ltd., an Israel research software company, has released the Android version of its SurveyToGo survey software solution. The Android version includes support for Android phones and tablets; branching and logic; quota; real-time GPS location-tracking of surveyors; multilanguage surveys; and media data capture support. SurveyToGo is provided on a pay-per-use basis with no software or IT costs. For more information visit www.dooblo.net.
The Futures Company, a Chapel Hill, N.C., research company, has released Hispanics in 2025, a white paper in its Future Perspectives series. The study is aims to identify the future mix and structure of Hispanics in the marketplace. For more information visit www.thefuturescompany.com.
M3 Global Research, Washington, D.C., has introduced Verified, Certified, Guaranteed, a program based on M3’s panel of health care professionals that guarantees the lowest price in professional health care market research recruitment, provided a project is feasible. For more information visit www.verifiedcertifiedguaranteed.com.
Reston, Va., research company comScore Inc. has announced the beta release of the comScore Media Metrix Total Universe report, designed to provide audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes. The initial report features standard comScore Media Metrix key measures, such as unique visitors, reach and page views. For more information visit www.comscore.com.
U.K., research agency SPA Future Thinking has launched Apollonius, a sales forecasting model intended to provide a range of diagnostic outputs and scenario modeling for sales optimization. For more information visit www.spafuturethinking.com.
Apple Inc., Cupertino, Calif., has launched Apple Customer Pulse, a market research panel of Apple product users to provide input on a variety of Apple-related subjects and issues. For more information visit www.apple.com.
Boulder, Colo., research company Market Force Information has debuted AnswerForce, a panel research service comprised of consumers who perform mystery shopping, competitive pricing, retail merchandising and theater-checking services for Market Force. The solution represents a common consumer demographic and includes access a proprietary panel of 300,000+ consumers; sampling methodologies; quota management with criteria selection for respondents; a questionnaire design platform with branching and piping; and analytics. For more information visit www.marketforce.com.
Popai, an Alexandria, Va., marketing-at-retail association, has launched its Shopper Engagement Study, which includes a combination of neuroscience monitoring, eye-tracking and shopper interviews to determine in-store decision rates and the impact of in-store marketing. Popai has added EEG and eye-tracking technology to attitudinal findings and shopper interviews in-store. For more information visit www.popai.com.
Reston, Va., research company Clarabridge Inc., has released version 4.5 of its sentiment and text analytics platform for its Enterprise and Professional editions. Dubbed Clarabridge Tower, the release includes embedded connections to several major social media sources; full French and Portuguese natural language processing, including advanced sentiment analysis; an application programming interface for multi-verbatim, real-time access; and new security and administration capabilities. For more information visit www.clarabridge.com.
Ex-sample.com, a London research service, has launched. The platform is designed to serve as an online marketplace for researchers and online sampling companies and to offer market research companies an opportunity to have panel providers bid on their online research projects. The launch is accompanied by the results of ex-sample.com’s global survey on the trends in online marketing research worldwide. For more information visit www.ex-sample.com.
Revelation, a Portland, Ore., research company, has expanded its Revelation Mobile app to include Android-operated devices. For more information visit www.revelationglobal.com/mobile.
Erdos & Morgan, a Syosset, N.Y., research company, has launched the Integrated Data Exploratory and Analytical System (IDEAS). IDEAS is designed to be used with major syndicated databases to identify selling propositions by scanning thousands of measures to pinpoint those that meet certain user-defined criteria. Once the propositions have been identified, the system produces sales materials for each, showing how the target vehicle performs relative to all vehicles in its competitive set on a given measure (e.g., audience, coverage, index, etc.). Tables and graphs can be accessed and created automatically in Excel. The system is also intended to generate hyperlinked PowerPoint presentations to summarize findings. For more information visit www.erdosmorgan.com.
Communications For Research (CFR), Steelville, Mo., has updated its logo, Web site (www.cfrinc.net) and several publications.