••• data analysis
Toluna enhances TolunaAnalytics
Improvements target trackers, sharing
Wilton, Conn., research firm Toluna has issued a number of feature enhancements to TolunaAnalytics, its Web-based data reporting, analysis and visualization tool. Enhancements include: availability for continuous and multiwave trackers; analysis of integrated multicounty tracker studies by reviewing data by country or across all countries and by language; sharing online reports with collaborators in real-time – filtered by product, region, location and more – wave on wave; instantly see trends in standard time slices – daily, weekly, monthly, quarterly – or create custom time slices; overlay custom weights across datasets to make representative of desired population; run significance tests on crosstabs and create derived variables without needing to resort to code or syntax.
TolunaAnalytics can expedite data analysis, as data are accessible within a single user-interface within moments of project launch. Users can weight data, create segments and conduct significance testing, as well as their own crosstabulations and personalized PowerPoint presentations. TolunaAnalytics is compatible with all browser types and devices, whether they are computers, smartphones or tablet PCs.
www.toluna-group.com
••• social media research
Marketers, study up
Online course teaches social media skills
The University of Georgia Center of Continuing Education is offering a new online certificate course entitled Using Social Media to Build Business. The course is designed to help businesses build loyalty and trust. “Today’s new ‘social consumers’ are more demanding and increasingly connected in their buying decisions. Businesses need sound social media strategies integrated with their other communications vehicles,” said Pam Bracken, department head of special projects and curriculum development at the Georgia Center, in a press release. “We saw this need but found that few universities offer an online certificate course in social media marketing for business professionals. The online courses available were either quite expensive or open only to students enrolled in degree programs.”
In response, Bracken said, the Georgia Center worked with the Grady College of Journalism and Mass Communication to develop a new course. Five faculty experts in the department of advertising and public relations created the course: Karen King, Kaye D. Sweetser, Joe Phua, Karen Russell and Jay Hamilton. The 44-hour course costs $1,999 and classes can be started anytime.
www.ugagetsmart.com
••• television research
Linking to thinking
TiVo tool allows psychographic targeting
TiVo Research and Analytics Inc., a New York provider of single-source viewing and purchase data for advertisers and networks, has expanded its advertising optimization solution with Power||Watch, a panel of 48,000 TiVo households that have affirmatively opted-in to having their personally-identifiable viewing information collected and responding to monthly online surveys. Advertisers will now be able to look at the TV-tuning behaviors of households based on attitudes and other behavioral characteristics such as intent to purchase a new vehicle, types of favorite movie genres, political affiliation and travel ambitions.
To demonstrate the capability of Power||Watch for movie studios, TRA compared television series that index high for panelists who went to see Oscar-nominated movies The Hobbit, Les Miserables and Zero Dark Thirty in theaters. When they are not exploring Middle Earth, Hobbit moviegoers spend their time watching animated sitcoms on Fox such as Bob’s Burgers and The Simpsons as well as CW’s Arrow and ABC’s Once Upon A Time. Les Miserables patrons prefer Glee on Fox as well as figure skating on NBC, The Golden Globe Awards and ABC’s The Bachelor. Zero Dark Thirty attendees can be found watching CW’s Nikita, NFL Football and the Kevin Bacon thriller The Following on Fox.
TRA has preloaded the following psychographic targeting attributes that are available for use: auto plan to purchase; moviegoer – plan to watch [title] in theater; moviegoer – have watched [title] in theater; moviegoer – movie genre preference; over-the-top video consumption and preference (Netflix, Hulu, Amazon, etc.); number of TVs and DVRs in household.
www.traglobal.com
••• mobile research
You are there
Civicom app captures consumers’ in-store thoughts
Civicom Marketing Research Services, Greenwich, Conn., has launched a mobile app to support its dial-in technology for mobile marketing research studies. Consumers participating in research activities use the app to dial in and record their thoughts while going about their shopping experience. Within 10 minutes of a recording, researchers and their clients can go to their Civicom online account and click on the recordings to hear what people are deciding to do at the point of purchase.
www.civi.com/marketingresearch
••• media research
Who’s watching online?
New measurement helps ad buys across TV, AOL digital video
AOL, New York, announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000 premium videos. The custom AOL Video Reach (AVR), powered by Nielsen Online Campaign Ratings, will express audience measurement in the language of TV, enabling comparisons between the audience of AOL’s original programming and curated premium partner content to TV viewership.
While the online industry has traditionally been able to measure the number of video streams, it has been difficult to accurately measure audiences at a meaningfully granular level. Meanwhile, brands are looking to reflect consumers’ multiscreen, screen-agnostic approach to viewing programming and make online content an integral part of their video buys.
AOL is also participating in the pilot program for Nielsen Digital Program Ratings. Nielsen Digital Program Ratings will measure audiences for TV content viewed online, delivering overnight data, including unique audience and reach by age and gender.
www.corp.aol.com
••• telephone research
Calling for improvements
Confirmit and Sytel collaborate for better CATI
Oslo, Norway-based research software firm Confirmit has integrated Sytel’s predictive dialer with the Confirmit Horizons CATI solution. Sytel Limited, a U.K.-based provider of IP contact center solutions, has used the Open Dialer API in Confirmit Horizons to develop an interface with Confirmit. The solution is designed to maximize interviewer productivity when deploying Confirmit surveys to contact-center agents within both global and smaller-scale customers. It is also intended to ensure regulatory compliance as well as provide integrated voice recording and access to other applications such as live monitoring.
www.confirmit.com
••• television research
This is only a test
Nets sign on for online video pilot program
Nielsen, New York, announced a pilot program for Nielsen Digital Program Ratings which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which began in May and runs through July. The initial focus of the pilot will be measurement of TV content viewed online, with additional content types and devices to be supported in future releases. The pilot program will be used to fine-tune Nielsen Digital Program Ratings prior to commercial launch.
www.nielsen.com
••• mobile research
Free app from ChatterMob
i-centric MR tool
Boston-based ChatterMob has launched a free mobile app of its market research tool that allows consumers to win prizes for answering survey questions. The app is currently available for the iPhone 3GS, iPhone 4, iPhone 5, iPod touch (3rd and 4th generation) and iPad. The ChatterMob app allows users to log in for free using Facebook and skip questions they don’t want to answer. The app also features a time-saving single swipe that quickly brings users to the next questions.
www.chattermob.com
••• crowdsourcing
Work with me
BuzzBack unveils collaborative qualitative online forum
New York research firm BuzzBack has unveiled a new online social forum that allows marketers to solve brand challenges by connecting, interacting and iterating with consumers via short-term, collaborative communities. Geared for consumer deep dives, exploration, concept building and co-creation, BuzzBack Hive integrates BuzzBack’s tools such as eCollage and Concept Focus.
BuzzBack Hive introduces pop-up qualitative communities within a familiar social media experience that enable consumers to communicate through blogs, idea-building, photo-sharing, time-phased exercises, short polls and mobile exercises.
Hive capitalizes on the consumer propensity to readily share opinions and experiences (including pictures and video) in a social context. With the opportunity to connect and connect again, companies gain understanding about consumer behavior through iterative qualitative exploration. Because Hive fosters collaboration and co-creation, companies develop concepts based on shared experiences and idea-building over time. Through integrated innovative visual and projective techniques, companies can extract consumers’ latent attitudes, behaviors and feelings.
www.buzzback.com
••• data analysis
Crosstabs and more
Decipher’s reporting solution adds new features
Fresno, Calif., research firm Decipher has released a new version of its online crosstabs reporting tool. The interface now puts more control into the hands of the user – allowing clients to explore results and export findings into presentation-ready formats. The crosstabs tool is part of Beacon, Decipher’s professional software platform, and will also be available through the company’s research services offerings. Some of the benefits of the updated crosstabs reporting include: simplified user interface for data exploration and crosstab creation; user-customizable tables and charts including weighting, statistics, nets and summary tables; presentation-ready and production integratable results exports; and raw data downloads matched to each client’s requirements.
www.decipherinc.com
••• panel research
Monetize those investments
Kinesis and Federated Sample aim to boost panel revenues
Austin, Texas-based Kinesis Survey Technologies LLC has announced an integration to Federated Sample’s Fulcrum platform, enabling monetization of panel assets while retaining control over their use. Kinesis Panel is a software solution for managing online research panels and executing panel research studies. Fulcrum is a sample management platform and white-label routing solution that automates the sample delivery process. The integration provides many new capabilities within Kinesis Panel: sample optimization, for routing panelists to other projects for efficiency and improved retention; generation of new revenue streams by selling sample assets via Fulcrum; centralized reporting and analysis of panel and project performance when launching projects and selling assets within Fulcrum.
www.kinesissurvey.com
••• mobile research
The tale of the touch
Tool reveals how mobile device users engage with Web sites
Tel Aviv-based ClickTale has introduced ClickTale Touch, a SaaS solution that allows businesses to view their mobile customers’ user experience, including every tap, double tap, scroll, tilt and pinch on the touch interface. Through its mobile-specific features, ClickTale Touch is designed to help businesses: identify and fix what’s frustrating mobile users, such as poorly-designed pages or unclear calls to action; learn which images, links and content elicit the greatest response from visitors and adapt design to be more successful; and watch mobile-visitor browsing sessions to understand how they experience sites from a wide range of devices.
www.clicktale.com
••• mobile research
Either or both
Revelation product allows online, mobile or hybrid
Portland, Ore., research firm Revelation has released Revelation | NEXT, a mobile research product that can be used as an online-only, mobile-only or hybrid solution. Available in both iOS and Android formats, it is designed to provide users with: online research capabilities; push notifications; mobile information gathering; online and offline image and video collection; and a social software feel and engagement with “likes” and comments. In addition, Word Clouds and Word Trees are designed to give structure to text feedback from participants.
www.revelationglobal.com
••• research education
ESOMAR guide answers current research questions
Aimed at industry vets and newcomers alike
ESOMAR has launched a new step-by-step guide for new professionals in the market research industry. Answers to Contemporary Market Research Questions provides new researchers and those who want to learn more about a research topic with a range of answers to everyday, but important, market research questions.
With content developed from more than 20 contributing authors from nine different countries, the book serves as a first point of reference to enable new (and sometimes older) researchers to orientate themselves and avoid walking into too many of the traps that the changing world of market research can create.
www.newmr.org
••• health care research
Ipsos Healthcare launches syndicated ethno studies
Focus is on patients’ day-to-day struggles
London-based Ipsos Healthcare has launched Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease. Beginning with psoriatic arthritis (SEES PsA), the studies will reveal the patient perspective in three core areas: quality of life (lifestyle, coping mechanisms); medication (regimen, tolerance, compliance); and pathway to diagnosis (HCP interaction, time lapse). Initially available in the U.K., France, Italy, Spain and the U.S., they will be delivered in collaboration between Ipsos Healthcare’s Global Therapy Monitors teams and the researchers from Ipsos’ Ethnography Centre of Excellence.
www.ipsos.com/marketing-healthcare
••• Briefly
Montreal-based Voxco has launched a new Web site for its Acuity4 Survey Web survey solution to coincide with the release of a new version of Acuity4 Survey that now offers panel management, intelligent mobile rendering and integration with Dapresy for creating interactive dashboards.
www.acuity4survey.com
Accelerant Research, Charlotte, N.C., has released a new pricing model for do-it-yourself use of its BlogNog online qualitative platform: DIY Free, DIY Premium ($49 per project), DIY Ultimate ($249 Per Project), DIY Student (free) and DIY Unlimited ($999 per year).
www.blognog.com
New York-based Scarborough has released six-month data from Scarborough Puerto Rico, its first venture into qualitative data for the Puerto Rico market. Scarborough Puerto Rico also incorporates data from The Nielsen Company and Arbitron Inc. to calibrate the transactional currency TV and radio data with Scarborough’s qualitative attributes. It is available to access and analyze through Scarborough’s Web-based PRIME Lingo software.
www.scarborough.com
Information Resources Inc., Chicago, and SPINS LLC, Schaumburg, Ill., have formed a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ natural/organic food segmentation and industry knowledge with IRI’s Consumer Network household panel. This will create a new natural/organic segmentation capability to help CPG manufacturers and retailers to identify and market to consumers and shoppers in the natural/organic sector.
www.iriworldwide.com
NIPO Software, Amsterdam, has launched Nfield CAPI for Android. CAPI for Android is the first interview channel for Nfield, NIPO Software’s new multimode data collection solution. Nfield CAPI for Android is targeted at face-to-face surveys while using quota-based sampling techniques. Nfield CAPI for Android is released as software-as-a-service, running in the Microsoft Windows Azure cloud.
www.niposoftware.com
San Francisco-based MarketTools is now offering TOUCH, a blended solution of online qualitative and quantitative research designed to enable brands to understand and influence the consumer decision journey from the first spark of desire up until category exit. The method includes visual storytelling techniques and a touchpoint diary that allows consumers to relive their journey and explain relevant touchpoint encounters and pivotal journey moments.
www.markettools.com
Google has gained Media Rating Council accreditation for its viewability measurement solution, Active View, which it introduced last year. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50 percent on-screen for one second or longer. Google says it will be building the viewability standard into products for both advertisers and publishers. Active View reporting will be available on the Google Display Network and in DoubleClick for Advertisers and DoubleClick for Publishers this year.
www.google.com/ads/innovations/activeview.html