••• sensory research
Sensory service for CPG firms
Screen up to 6 products
The Institute for Sensory Research (ISR), Harrison, N.Y., has launched Flash Discrimination Testing, a sensory research service designed for consumer packaged goods. The service is based on standard discrimination testing methods used for determining if two products are different from one another through the evaluation of specific sensory aspects of the product. It leverages ISR’s existing discrimination panel and allows manufacturers to screen up to six products within a session.
••• health care research
Learn fast with RapidResultsRx
Practitioners and ailment sufferers
In Wilton, Conn., researcher Toluna has launched RapidResultsRx, an approach to obtaining quick-turn insight from medical professionals. Toluna’s health care practice provides health care and pharmaceutical research practitioners with access to physicians, pharmacists, nurses and medical professionals, as well as ailment sufferers. RapidResultsRx allows companies to work with Toluna to build a customized template library, shortening launch time from days to hours.
••• the business of research
Program aims to enhance MR collaboration
Manage research flow
Survey research platform AYTM (Ask Your Target Market), San Francisco, has introduced a new membership program aimed to make team research collaboration more efficient. Highlights of the new program include: AYTM PRIME and CORP membership options, which provide the ability to manage research flow, surveys, privileges and budgets. These plans provide access to price-sensitivity testing, max-diff and perceptual mapping; the AYTM PRO plan, which includes crosstabs, statistical significance tests and Personality Radar for customer personas; and AYTM ECO, which includes access to extended character limits, piping, conditional logic and more for a small fee per survey as needed.
••• ad research
New tool tests social media ads
From MFour, Kantar Added Value
MFour Mobile Research, Irvine, Calif., and creative marketing consultancy Kantar Added Value, London, have introduced Emotional Brand Connections, a social media ad testing tool. An intended audience is chosen for a test ad, which is injected into panelists’ mobile news feeds. Consumers’ natural behavior on the social site is tracked, capturing data on how long they view the test ad, if they turn on audio and if they engage with the ad by liking, clicking or enlarging it. Researchers then survey the test ad’s recipients to measure things like brand recall, reaction to the content and caption, emotional connection to the brand and the ad’s influence on their intent to purchase.
••• data presentation
Build customer stories with Showreel Generator
Add images, color schemes
U.K. video research firm Voxpopme has launched Showreel Generator 2.0, a solution for building customer stories with new and existing video research. The upgraded solution integrates video editing features into Voxpopme’s research platform, with new additions that include the ability to add image slides and color schemes, customizable text slides, subtitles that are fully editable for multilingual projects and captions that allow respondent data to be overlaid on top of the final output.
••• restaurant research
Prescriptive marketing platform for restaurants
Forecast impact of limited-time offers
Downers Grove, Ill., supply chain management company HAVI has launched a prescriptive marketing platform for the restaurant industry that uses real-time analytics to help marketers more effectively plan their campaigns. The platform gives insight into restaurants’ promotional process with machine learning analytics to prescribe and optimize marketing activities. For example, limited-time offers (LTOs) are popular among restaurants because they typically drive sales, re-engage customers and allow brands to test new menu items. The challenge for restaurant CMOs and marketing teams is effectively predicting success or measuring ROI of their LTOs, events and promotions. HAVI’s new prescriptive marketing platform lets marketers: forecast sales, profit and guest count impacts of their planned LTOs and promotions; simulate performance of a new promotion up to 18 months in advance; track ongoing promotions and know in real time when to make adjustments; get recommendations for new LTOs and promotions that will deliver optimal results; and have visibility into the supply chain at a granular level – by menu item and restaurant.
••• Briefly
Stamford, Conn., researcher FocusVision has released three new features for FV Decipher, its online survey and reporting solution. The new features make FV Decipher fully compatible with ConfirmIt XML for delivering data transfers and imports. The files can be uploaded directly into FV Decipher and all elements and logic will be converted into FV Decipher’s structure. Other recent updates include automatic quota reassignments, which take live edits to surveys and automatically applies them to the quota report, and reusable answer lists, which allow users to establish a single answer list, which links to all questions using that same list.
Nielsen, New York, has launched Quick Screen, an innovation tool that allows FMCG manufacturers to test new product ideas and measure their potential.
Mobile solutions firm Field Agent, Fayetteville, Ark., has introduced Jicco, a search engine designed to give companies real-time answers to retail questions, including answers about store-level promotions, pricing, on-shelf availability, competitive activity and shopper sentiment.
Louisville, Colo., customer experience management firm Market Force Information has rolled out mobile auditing features for its Eyes:On app, enabling Market Force clients and their auditors to report on brand compliance from a tablet or smartphone. Eyes:On uses geofencing technology to identify and verify sites targeted for audits.
Cedar Knolls, N.J., marketing analytics firm i.Predictus has launched Jules, a predictive analytics tool that allows marketers to see how their marketing plans will perform so they can better plan and budget their media spend.
Digital market intelligence company SimilarWeb, New York, has released SimilarWeb Digital Insights, a solution that provides a granular view into key market signals, including purchase intent, brand share, channel conversion and product category performance.
Simmons Research, New York, has partnered with U.K.-based cross-media measurement firm RealityMine to provide the TouchPoints/Simmons Fusion, a joint solution designed to help brands and media companies create and execute more effective multimedia campaigns across platforms. The solution combines RealityMine’s TouchPoints service, which provides insights into how, where and when all media is consumed, with Simmons National Consumer Study, which contains over 60,000 variables related to consumer psychographics, behaviors, attitudes, intent and brand affinity.
Omnichannel solutions firm NCR Corporation, based in Duluth, Ga., has integrated its point-of-sale platform with analytics and customer engagement firm Showtime Analytics’ data platform. The combined technology allows cinemas to better understand customer needs and improve customer experience.
Customer experience consulting firm Walker Information, Indianapolis, has released Walker TrackIt, a collaboration platform designed to manage systemic issues that affect a wide customer base. Once a cross-functional team determines which issues to act on, Walker TrackIt helps the team establish ownership, document activity, track progress, communicate updates and validate success.
Nielsen, New York, has launched Everyday Analytics, a new suite that will make analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation. New tools within the Nielsen Everyday Analytics suite will be added through 2017 in the U.S., Canada and multiple European markets.
Research software company icanmakeitbetter has announced the latest version of its platform, featuring piping and based-on – two new survey features engineered to work within the fully-integrated platform. Users can “pipe” in open-ended text or selected responses from any previous question(s) in the survey. The based-on function can show answer options based on any previous lists shown in a survey. It works across matrix, single choice, multiple choice and rating.
Researcher Kantar TNS, London, has launched screening solution eValuateNow on ZappiStore. The solution enables CPG/FMCG brands to identify ideas with strong potential by measuring each concept’s ability to drive topline business growth and avoid cannibalizing existing business.
Eye-tracking and emotion measurement platform Sticky, San Francisco, has launched Sticky AdVantage, its latest content optimization solution that introduces a new currency for ad valuation and performance measurement based on eye-tracking technology. AdVantage uses two new metrics – time engaged and percent seen – to help campaigns achieve higher engagement and greater ROI.
Adobe, San Jose, Calif., and Microsoft, Redmond, Wash., have made available their first set of joint solutions designed to help enterprises with their customer experiences. The solutions will use Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. The two companies are also collaborating on a semantic data model for understanding and driving real-time customer engagement, standardizing how data is structured and expediting the process of gaining insights from large amounts of data. Lastly, they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at-scale.
Oslo, Norway-based researcher Confirmit has launched Confirmit Compass, a five-stage voice of the customer maturity model. Created in conjunction with a research team from Rockbridge Associates Inc. and professors from the University of Miami and St. John’s University, Confirmit Compass provides an assessment to help organizations work on the right elements to drive customer experience success. The assessment considers programs from five perspectives: vision, design, engagement, action and value.
Great Neck, N.Y., research agency FRC has launched a new redesigned Web site which includes an updated company news section and blog information.
Chicago-based researcher IRI has launched IRI EquityScore, its brand equity measurement and activation solution. IRI EquityScore connects brand equity to actual purchase behavior and can measure results on a longitudinal basis over time, providing marketing activation opportunities for manufacturers and retailers.
Customer experience management solutions firm Clarabridge Inc., Reston, Va., has introduced CX Contact Center, a full-service solution for analyzing voice of the customer data in contact centers. The solution allows companies to transcribe, aggregate and analyze customer recordings and interaction data in the contact center and integrates voice data with chat logs, agent notes, e-mails, social interactions and CRM data.
Bethesda, Md., researcher Abt Associates has launched new data science and technology capabilities for its clients. The offerings include data capture, data wrangling, data analytics and data visualization and dissemination. In addition, the new Data Science, Surveys and Enabling Technologies division within Abt will combine the capabilities of its survey and research unit, formerly known as Abt SRBI, with the company’s Client Technology Center.
Deloitte, New York, has introduced its Consumer Products Insights Hub, a platform of analytics solutions. The platform combines Deloitte’s supply chain, pricing, sales, marketing, R&D, finance and enterprise performance management assets into one suite customized across all functional areas of a consumer products company. The solutions can be used individually or as bundles based on the specific needs of the organization.
Reston, Va., firm comScore will make available campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – in validated Campaign Essentials, its campaign measurement offering. Reporting for U.S. campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and the U.K. later this year.
London-based digital marketing agency Isobar has launched MindSight Direct, a version of its proprietary applied neuroscience product MindSight. The Direct version includes a faster turnaround time; customizable elements like audience, demographics and questions; validation in applied-neuroscience approach and metrics; and more.
Research firm Alter Agents, Los Angeles, has published a new e-book, Cherish Complexity: The Power of Acknowledging Human Intricacies, available on the firm’s Web site.
Social media management platform Sprinklr, New York, has launched five extensions of its Experience Cloud with new solutions for each major customer-facing department – marketing, advertising, research, care and commerce – on a unified platform for customer experience management.
San Francisco-based data collection firm Survox Inc. has reported that it is leveraging the knowledge and resources offered through the IBM Global Entrepreneur community to speed deployment of its voice-based data collection and analysis products. Participating in the program allows Survox to take advantage of IBM Watson’s natural language processing technology while focusing its resources on developing the technology to capture and extract actionable data.
Sacramento, Calif., marketing automation software firm Retainly has released Customer Engagement Score, a metric used to measure customer engagement. The score was built with proprietary algorithms developed by the firm’s engineers and includes statistical calculations with inputs from engagement factors like e-mail open counts, e-mail click counts, customer Web session counts and more. The firm has also introduced Customer Rank, which ranks customers based on the Customer Engagement Score and helps identify and position the most valuable customers or leads.
Reston, Va., firm comScore has introduced Facebook demographic metrics to its validated Campaign Essentials (vCE) campaign measurement suite. VCE now includes measurement of display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.
Boca Raton, Fla., mobile marketing services firm 3Cinteractive has released its 2017 Mobile Loyalty Progress Report, available on the firm’s Web site. The report provides an update on how brands are bridging the technology gap in offering mobile-enabled loyalty programs to consumers.
Seattle-based company Usermind has integrated its Customer Engagement Hub with Zendesk Inc.’s cloud-based customer service software. The integration provides organizations with more context on customer relationships and delivers automated customer journeys to improve customer engagement, retention and revenue.
Warren, N.J., researcher Lightspeed Health has added QuestionArts, a suite of intelligent survey design tools, to its health care product portfolio. It is now available in all Lightspeed Health key markets.
Marketing solutions firm Success Drivers, Santa Barbara, Calif., has introduced Creative.AI, a solution based on artificial intelligence that extracts concrete guidelines of successful advertising from ad testing data. Creative.AI uses ad testing survey data to identify which creative vehicle and emotional archetypes used in ads are most effective in boosting brand strength and willingness to buy.
Reston, Va., firm comScore has reported that it will offer free viewability measurement to clients across global markets. ComScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video and mobile inventory. It will become available globally this summer as a free self-service offering with baseline reporting metrics, delivered through a redesigned user interface.
Portland, Ore., technology company Dialsmith has released two new versions of its audience response tool Perception Analyzer (PA) – PA 9.0 and PA 9.0 Media, which are compatible with the latest operating systems and high-resolution displays. The Media version also adds new features, allowing the production of moment-to-moment overlays to be made directly in the software and minimizing the need for additional external equipment.
Nielsen, New York, has launched enhanced capabilities within Social Content Ratings to support the analysis of owned and organic activity within the total social TV conversation. The new analytical capability within the current Social Content Ratings platform will include Twitter data at launch with plans to incorporate Facebook and Instagram measurement at a later date. The enhancement is available in Australia, Italy, Mexico and the U.S.
U.K.-based mobile survey solutions firm OnePoint Global has launched its In-App mobile survey solution, a voice of the customer insights tool that collects feedback from inside an existing customer app – iOS or Android.
The Dieringer Research Group Inc., Milwaukee, has released an e-book, Are You Delivering on Your Brand Promise?, available for free on the firm’s Web site.
Plano, Texas, firm Research Now has launched a new automated research solution, SmartAR. The solution is available in standard, modular and custom versions: SmartAR Standard uses pre-configured templates; SmartAR Modular provides access to a suite of modules that allows clients to design a research template with a set of configured question types; and SmartAR Custom allows clients to create a proprietary survey template. SmartAR is immediately available in the U.S. and Canada and will be rolled out in EMEA and APAC in early June.
20|20 Research, Nashville, Tenn., has launched Ethno360, which provides a 360-degree spherical view for digital ethnographies. The 360-degree video technology can be used for in-home ethnographies, shop-along experiences, meal preparation studies and more. Participants are also able to relive the recorded experience with researchers via the firm’s QualMeeting interview platform.
U.K. software company Digital Taxonomy has launched Codeit, a machine-learning tool that helps researchers and analysts code answers to open-ended questions. The cloud-based software-as-a-service tool continually learns from users and becomes more helpful over time, facilitating collaboration on coding projects.
Reston, Va., firm comScore has introduced OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top content on television screens. The service is based on the company’s Total Home Panel, a research platform that measures consumer behavior across home network-connected devices.
Deena Hollander, former vice president of Edison Research, has launched Scorecard, an online music test for the radio industry and the first product by Hollander’s new company, Bridgewater, N.J.-based Advantage Music Research.
www.advantagemusicresearch.com