EmSense brings neuroscience research in-home with NeuroPanel; updates EmBand technology
San Francisco research company EmSense Corporation has launched NeuroPanel, an in-home research panel using neuroscience technology. The neurometric in-home research panel will use EmSense’s EmBand, a scalable electroencephalography (EEG) brainwave measurement headset device used to measure positive/negative emotional response and cognitive engagement, plus other bio-sensory response metrics.
Additionally, EmSense has released its EmBand 24 headset, which uses 24 EEG sensors, each measuring at 20,000 times per second. The EmBand 24 provides a signal-to-noise ratio in real-world, in-context conditions; does not require caps, gels or wires; and calibrates in one minute. For more information visit www.emsense.com.
eCGlobalPanel launches social media platform for co-creation
Miami research company eCGlobalPanel has launched a social media research platform that aims to create new experiences between consumers and market researchers. The solution includes a range of environments and integrated applications, including the eCGlobal.com community that allows consumers to set their profiles and connect with other users according to their consumption experiences, lifestyles and areas of interest. Researchers can also interact in various ways in the network, such as creating sponsored questions, opening discussion topics or creating other community activities.
Other options for interacting include social media games such as Um Ou Outro (One or the Other) where consumers can choose their preferred products and brands and see the preferences of others, as well as invite friends to participate, thus creating a zone of interaction. Another branch of interaction for researchers is through eCKRM, a technology platform designed to connect consumer knowledge and relationship management. Researchers can post activities, follow results and have access to a growing knowledge base. For more information visit www.ecglobalpanelcorp.com.
GMI Ad Tracker offers trifecta of customizable data sets
Global Market Insite Inc. (GMI), a Bellevue, Wash., research company, has released GMI Ad Tracker, a solution designed to evaluate reach and effectiveness of online advertising campaigns including behavioral and attitudinal data. Combined with GMI’s existing global panel, GMI Ad Tracker aims to offer a one-stop solution by combining three complementary datasets for an integrated view of consumer action and perspective.
The first dataset is campaign exposure data - online ad exposure data that can be viewed by campaign, site or individual ad level. Intuitive analytics are made available via an automated reporting dashboard to enable in-field ad decisions. The second is demographic data, where GMI’s technology integrates exposure data with its double opted-in panel, including demographic data on global consumers with 200+ attribute variables. Finally, the third is self-declared insights, which delivers consumer insight data by way of online surveys specifically targeted at exposed and unexposed respondents. Each dataset can be customized. For more information visit www.gmi-mr.com.
Vision Critical debuts Firefly Surveys for small- and medium-sized businesses
Vancouver, B.C., research company Vision Critical has released a packaged survey bundle for small-to-medium-sized businesses, dubbed Firefly Surveys. The Firefly Surveys interface combines the three elements of results-driven research: a survey-authoring platform; access to sample from North American general-population online panels; and support from Vision Critical researchers, software developers and respondent engagement specialists. This bundle aims to enable businesses to write surveys more efficiently, deploy them to the right respondents and to analyze results quickly and easily. New Firefly subscribers are eligible for a credit up to $1,500 ($500 toward sample and $1,000 toward client support services). For more information visit www.fireflysurveys.com.
OnePoint announces mobile app interface to simplify feedback integration
OnePoint, a New York research company, has debuted its OnePoint App Interface, a mobile app interface designed to embed interactive feedback tools into existing mobile apps without incurring new programming costs or compromising existing “app share” through new app downloads.
OnePoint App Interface also offers a series of progressive capabilities, including: delivering location-based surveys that are automatically activated based on location; providing video, photo and voice capture for detailed respondent experience; including barcode scanning and QR code functionality; and permitting full control of survey construction, even with complex question types, validations and logic. For more information visit www.onepointsurveys.com.
Consumer data aims to offer users BIGinsight
BIGResearch, Columbus, Ohio, has launched www.BIGinsight.com, a Web site intended to combine real-time data points from numerous sources and make them available as insights through interactive charts, videos and Webcasts. Users will be able to view current information on consumers regarding the economy, personal finance, retail behaviors and motivators, future purchase plans, media consumption for domestic and world markets and insights on the China market. BIGinsight.com pulls data from consumer data sources including BIGresearch Consumer Intentions & Actions; Simultaneous Media Usage Surveys; the Federal Reserve Economic Database; and others. For more information visit www.biginsight.com.
20|20 launches QuickQual Turbo; releases e-book on online qual
20|20 Technology, a division of 20|20 Research Inc., Nashville, Tenn., has debuted QuickQual Turbo, a bundled solution designed to deliver fast-turnaround, in-depth qualitative research. Built around 20|20’s QualBoard bulletin board focus group platform, QuickQual Turbo includes up-front planning; screener writing; help developing the discussion guide; all recruiting and incentives; participant management; assistance with probing and the delivery of a complete; and customized reporting package at the close of the project. The solution uses the company’s processes and technology and a dedicated Qualitative Assistant to deliver seven-day-or-less turnaround on consumer studies in the U.S.
Separately, 20|20 Technology has released its first e-book about online qualitative research, titled How to Save Time and Money on Your Qualitative Research Projects: Using Online Research Software for 5 Popular Methodologies. The five articles in the e-book detail how researchers are taking traditional qualitative research projects online. The e-book is available as a free download from the 20|20 Web site. For more information visit www.2020research.com.
ComScore completes European launch of its audience measurement tool
Reston, Va., research company comScore Inc. has completed the European launch of comScore AdEffx Campaign Essentials, an audience measurement tool with an online dashboard that features daily measurement of campaign demographics and the availability of traditional post-buy metrics. ComScore AdEffx Campaign Essentials was originally introduced in the U.S. in 2009 and has been beta-tested with a select group of clients in Europe over the past several months and is now available to the entire European market.
Additional product features include its ability to demonstrate the actual audience composition reached for specific media buys; to optimize publishers, placements and creatives based on performance; to compare the performance of online and offline media plans by using the same post-buy measures that are used in TV, such as reach, frequency and GRPs; to create custom segmentation to allow reporting for specific audience target groups; and to use the interactive online interface for daily in-flight campaign optimization. For more information visit www.comscore.com.
Briefly
Dooblo Ltd., an Israel research company, has released the Android version of its SurveyToGo survey software solution for Android phones and tablets and features branching and logic; GPS location tracking of surveyors; multi-language surveys and data-capture support. SurveyToGo is provided on a pay-per-use basis with no software or IT costs. For more information visit www.dooblo.net.
Vibetrak, a Des Moines, Iowa, research company, has released a case study demonstrating the use of its Vibetrak National Advertising Omnibus, an online national omnibus survey for video testing. The study uses commercials from the 2011 Super Bowl to analyze ad likeability and ad performance. For more information visit www.vibetrak.com.
Nebu, a Netherlands research software company, has relaunched its client-exclusive online community area. Dub Community aims to enable Nebu users to access resources and information for all Nebu software. For more information visit www.nebu.com.
London research company E-Tabs has released Verify, an automated tabulations checker. The software solution is designed to allow users to check frequencies, percentages, hole counts, bases, means, standard deviations and other stats, nets and banners by applying the out-of-the-box checks included with the standard version of Verify or by creating more complex checks with Verify Designer. For more information visit www.e-tabs.com/verify.
Johnson City, Tenn., research company SmartyPants has redesigned its Web site www.asksmartypants.com.
Columbus, Ohio, research company iPinion LLC has announced the beta release of the mobile Web app version of its iPinion native smartphone survey application. IPinion will be available as a Web app that runs on smartphones as well as desktop browsers without the need to download an app. The mobile Web platform is ideally suited for random sampling and panels. For more information visit www.ipinion.us.
Dallas research company Parks Associates has redesigned its Web site (www.parksassociates.com) and its hosted events.
San Francisco research company MarketTools Inc. has added adaptive role-based reporting to its MarketTools CustomerSat enterprise feedback management solution. The addition is designed to deliver a customized, interactive view of customer feedback data, tailored to an employee’s specific role. For more information visit www.markettools.com.
London research company BrainJuicer Group PLC has launched a new Web site on its www.brainjuicer.com domain. The site was developed by London digital marketing agency Fuse.
Palo Alto, Calif., research software company SurveyMonkey has partnered with ePrize, a Detroit digital marketing agency, to offer incentive options for survey creators. Adding an incentive is available to all U.S. free or paid SurveyMonkey customers. For $15 per incentive, users can offer sweepstakes (custom prizes or gift cards valued from $25-$500); an instant-win game (a weekly offering for one respondent to win a $100 gift card); or a customizable coupon. For more information visit www.surveymonkey.com.
Fort Washington, Pa., research company ListenLogic has debuted its Social Listening Intelligence Centers, which use ListenLogic’s Integrated Social Intelligence Platform to help organizations manage their reputation and drive social outreach. The Centers are a fully-managed social media listening and intelligence solution intended to identify, analyze and escalate critical issues to stakeholders using ListenLogic’s data-mining technology and analysis. For more information visit www.listenlogic.com/slic.
Berkshire, U.K., research company mobileSQUARED has introduced Mobile Consumer Trends, a study of mobile consumer data over a two-year forecast period, including behavior and usage trends toward the mobile Internet, mobile apps, mobile advertising and mobile commerce. For more information visit www.mobilesquared.co.uk.
San Francisco research company BuzzLogic has upgraded BuzzPlanner, the media planner and buying component of its online advertising platform. Updates include the ability to input specific brand goals which generate hundreds of URLs that can be targeted with ads; optimize the placements according to conversation change metrics; and scale the media plan to maximize return. For more information visit www.buzzlogic.com.
KN Dimestore, a New York division of Menlo Park, Calif., research company Knowledge Networks, has begun optimizing digital campaign creative in real time using brand key performance indicators as the leading performance indicator. For more information visit www.knowledgenetworks.com/dimestore.
Dallas research company Toluna has launched its iPhone app, designed to allow Toluna panel members to create polls in seconds and receive responses direct to their iPhone. The app is free and can be downloaded at the App Store. For more information visit www.toluna.com.