Measure customer loyalty with Loyalty Quotient
ScoreKeeper, LLC, a Shelton, Conn., market research and consulting firm, has announced the release of its new marketing program Loyalty Quotient, which is designed to provide clients with empirical measures of the loyalty of their customer bases. The program is based on primary research which assigns loyalty scores to individual customers and provides the clients with average scores for each specific customer segment. The overall score is based on a formula which considers: overall satisfaction with the company; propensity to recommend the company to friends and associates; propensity to keep using the company; length of time as a customer; and how the company compares to other companies for price/value relationships, service quality and other factors. The loyalty scores are based on a 100-point scale with the optimum levels being between 80 and 100. The score dictates the most cost-effective marketing strategy to enhance customer retention.
Web survey system updated
Austin, Texas-based Inquisite has unveiled Inquisite 5, an automated Web survey system developed for non-technical business users who want to create, deploy and manage their own custom smweys. Features of Inquisite 5 include:
- Survey invitation management - helps users manage the respondent invitation process by scheduling survey invitations, tracking responses and sending.reminder notices.
- Multi-scale question tables - allow users to design survey questions that can measure several related factors simultaneously.
- Randomization of available responses - enables users to improve the validity of surveys by removing the statistical tendency of respondents to select some answers more often than others based on their positions within the list of available answers.
- Enhanced multi-question tables - support all question types, row and column color banding, transparent backgrounds, margins, border colors, cell spacing and several other formatting features that allow users to fine-tune the look and feel of their surveys.
- Question text piping - inserts the answer from one question into the text of a following question. This feature allows users to personalize surveys for their respondents.
- Expanded report format options - in addition to viewing survey responses in a Web browser, reports now can be exported to SPSS, Word, Excel and Adobe Acrobat.
- Online learning center - an expanded online help center provides automated tutorials covering basic survey creation to more advanced features using screenshots, annotations and shortcuts to speed training and implementation.
Inquisite 5 is available as a hosted ASP solution or as a product directly installed on a customer’s server. Survey administrators can perform a range of management functions, including activating and deactivating surveys, setting response limits and cut-off dates, purging surveys, viewing reports and publishing results on the Web. The Inquisite server software supports Windows NT Server and Windows 2000 Server. The Survey Builder software supports Windows 98, Windows ME, Windows NT and all versions of Windows XP.
Sparklit announces Survey Logix
Victoria, B.C.-based software firm Sparklit has released Survey Logix 1.0, a Web-based survey design, deployment and analysis application. Survey Logix enables users to create surveys, post them to the Web or distribute them via e-mail, automatically collect responses, analyze the results, and produce reports. Typical applications include customer satisfaction, employee feedback, and product concept testing.
Survey Logix automates the deployment, collection and analysis of completed surveys as they are submitted from the Web. The product also features a distribution manager to manage e-mail invitations. Invitations can be automatically customized for each respondent.
Custom analysis functionality includes point-and-click crosstabs, frequency distribution reports, summary statistics and charting for comprehensive results analysis.
Survey Logix is offered in two forms: hosted and dedicated. Sparklit's hosted service is an application that runs on Sparklit’s servers and is accessible online through a standard Web browser. Survey Logix Dedicated Appliance is an actual server appliance that clients purchase and install in their own facility with support from Sparklit. Survey Logix Appliance integrates hardware and software to create a plug-and-play solution that can be maintained by one administrator.
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Schlesinger Associates has opened a new four-room focus group facility in Boston. The facility also offers quantitative services and national recruiting. In addition, the fu-m has expanded its Los Angeles facility to four rooms.
Vancouver, B.C.-based Techneos is making special academic versions of its Entryware mobile data collection software available for institutions, faculty and students. Licenses for noncommercial research use by faculty members or institutions are available from SPSS MR, an authorized global distributor of Entryware products. In addition, student versions and packages for teaching use in classrooms or labs can be obtained directly from Techneos.
Tom Greenbaum, president of Groups Plus, a Wilton, Conn., qualitative research company, has opened Jury Sense, a firm offering jury focus groups.
New York-based WebSurveyResearch announced it has registered over 30,000 physicians to participate in online pharmaceutical market research through its physician panel, WebSurveyMD.com.