SPSS updates Clementine
SPSS Inc., Chicago, released an update of its enterprise data mining software Clementine. Version 11.0 is designed to enable organizations to enhance productivity in customer relationship management, marketing and risk analysis and provide analysis for fraud detection.
New algorithms provide support for credit scoring (discriminant function analysis), complex pricing models (generalized linear models), CRM and response modeling (logistic regression), forecasting (time series) and rule-based models that incorporate users’ business knowledge.
The time to develop and deploy models has been reduced due to the development of more robust transformation capabilities, more automated data cleansing and the use of optimal binning to enable more predictive power. Developing and selecting the best model is made simple by building multiple models simultaneously with the Binary Classifier.
Users are now able to edit and distribute presentation-quality images, providing more efficient management reporting and more effective communication through a new graphics engine and integration with the reporting and graphics of the SPSS statistical products.
Users can now leverage their IT investments by using the parallelism in hardware and software (such as multiprocessor or multicore systems) as well as data mining algorithms provided as part of the database systems by IBM, Microsoft and Oracle. The use of SSL encryption and stream password protection of files heightens the security of sensitive data. For more information visit www.spss.com/clementine/whats_new.htm.
2006 TIGER/line files with census geographies
The Demographic Data Center is now offering StreetCD 2006, a three-DVD or multiple-CD set which includes economic census boundaries and updated voting districts. With StreetCD 2006, users can export any layers from the 2006 TIGER Line Files for importing of geographic data into ArcView and MapInfo. With the Windows interface you export boundaries quickly and can also view and map the layers yourself with the product’s built-in map viewer.
In addition to economic census boundaries and voting districts, the StreetCD 2006 provides classifications and data for all roads, railroads, hydrography and landmarks as well as legal, statistical and administrative boundaries for census, transportation, education and more. Purchasers also get address range and zip+4 data for building their own geocoders. For more information visit www.demographic-information.com/streetcd/streetcd.htm.
New health care panel from Greenfield
Greenfield Online Inc., Wilton, Conn., has launched Curizon, the first in a planned series of new specialty panel Web site communities. Curizon is a community for Greenfield Online’s panel of physicians and other health care profession members who participate in health care research. Curizon provides members with enhanced profile capabilities, a custom portal page and improved capabilities for tracking their personal honorarium and paid incentives online.
The Curizon panel is designed for physicians and specialists, nurses, nurse practitioners, pharmacists, managed care executives, hospital executives, optometrists, veterinarians and other health care practitioners. It was developed based on Greenfield Online’s recently launched panel management system, which incorporates capabilities for creating specialty panelist Web site communities. For more information visit www.greenfield.com.
Monitor CPG new-product trends with GNPD
Chicago researchers Mintel and Information Resources Inc. have teamed to launch GNPD IRIS, which works in conjunction with the Mintel Global New Products Database (GNPD) to allow CPG companies to monitor the sales successes and failures of new products and established brands.
GNPD IRIS is designed to help companies identify emerging trends and make choices in product innovation by monitoring the successes and failures of their competitors.
GNPD IRIS integrates the existing Mintel GNPD tool with IRI InfoScan, a scanner-based tracking service that processes point-of-sale data from stores on a weekly basis across seven countries. Data is provided for major channels of distribution in France, Germany, Italy, Netherlands, Spain, United Kingdom and the United States. GNPD IRIS is an extension of GNPD and subscriptions are available from Mintel. For more information visit www.mintel.com or http://us.infores.com.
EZReport 2007 from Raosoft
Seattle-based Raosoft’s EZReport Version 2007 is designed to provide analysis and reports with presentation-quality for both non-expert and expert end users. EZReport was developed specifically to examine questionnaire and survey-type data. The data can be drawn from Raosoft data collection software, any DBF database, ASCII databases or standard ODBC databases (SQL Server, Access, Oracle, DB/2, Sybase and more).
New features include new analysis of comments and their handling in reports, plus new capacity for report generation. Automation options let multiple reports be quickly prepared in segmented detail. As well, formatting for charts is improved to provide more informative and clearer displays for reports.
Other new features/capabilities include:
- Automated multi-page reports with comments combined with numerical analysis are possible to generate in one step.
- Query and crosstabulation options are available with the automated comments, for detailed reports by segmented categories, in automated fashion.
- Comment metrics allow users to examine the number of responses or unique word counts for qualitative analysis.
- The extended command-line interface provides for multiple query support to let users e-mail detailed reports automatically to the correct persons.
- Users can access and analyze Web-based survey data gathered with EZSurvey for custom and default reporting on a local desktop computer.
- Instant dynamic report generation. Modules of EZSurvey form a plug-in that produces reports of current online data in PDF format automatically. A CGI script returns the Web data in a format that EZReport uses to dynamically update the report file. Then, reports in PDF format are possible automatically. Users may have instant dynamic report generation when current data is added to the EZReport database, for ongoing reports. For more information visit www.raosoft.com.
Briefly
Networking and software firm Tekniq Data Corporation, Overland Park, Kan., has launched Wonder Survey, an online survey application at www.wondersurvey.com. Features include customized appearance, personalized invitations and an incentive program.
Dubai-based Maktoob Research has launched the TravelMonitor, an online panel focusing on travel in the United Arab Emirates and Saudi Arabia. Topics researched include the influence of brand when choosing an airline, a tour operator and travel agency; brand awareness of airlines, tour operators and travel agencies; positioning of airlines, tour operators and travel agencies; brand visibility; and brand personality. For more information contact Tamara Deprez at tamara@maktoob-research.com or visit www.maktoob-research.com.
Lightspeed Research, Basking Ridge, N.J., has launched the ELITEOpinion Panel at www.eliteopinion.com. The business-to-business panel is an online community for business professionals and is comprised of purchase influencers in various industries, including telecommunications, finance, insurance, corporate travel and IT/technology. For more information visit www.lightspeedresearch.com.
Harris Interactive, Rochester, N.Y., has launched the Web portal www.iautocentral.com to provide the global automotive industry free access to more than 10,000 Tier 1-2-3 supplier Web sites.
Research firm Murray Hill Center West has moved to 6080 Center Dr., Los Angeles, Calif., 90045. Phone 310-392-7337. The new facility features large respondent rooms and tiered viewing rooms. It is located in the Howard Hughes Center 10 minutes from the Los Angeles airport.
USA/Direct Inc., Sparta, N.J., is now offering a national health care provider online omnibus developed to facilitate smaller projects and urgent informational needs targeted at medical, dental and pharmaceutical professionals. Clients select the timing, the audience, the sample size and survey length. For more information contact Guy Parker at 973-726-8700 or visit www.usadirectinc.com.
A new research firm, B-More Informed, has opened in Baltimore. Its offices include a focus group facility. The company also offers moderating services, online focus groups, field management and store intercepts/exit interviews. For more information contact Sandy Tomak at 410-244-1400 or visit www.b-moreinformed.com.