Invoke releases Engage Analytics III
Invoke Solutions, a Waltham, Mass., research company, has released Engage Analytics III, the latest version of the company’s Web-based reporting and analytics tool. Engage Analytics III features real-time statistical significance testing of questions that can be run by any user with multiple confidence levels across any user-defined filters and banners. No scripting knowledge or operation of a complex user interface is required. Results are immediately available in charts and tables in the dashboard, Excel and PowerPoint.
Engage Analytics III also features the ability to edit and clean up labels, questions, answers and filters for future reports or online viewing. The tool is also designed to make it easy to create nested segments and arrange them in groups to run statistical tests, and the personal portal aims to allow secure access to all of past project findings. For more information visit www.invoke.com.
Chadwick Martin Bailey organizes Global Certified Network
Boston research company Chadwick Martin Bailey (CMB) has formed a Global Certified Network of international data collection companies, including a select group of certified partners working with CMB to execute qualitative and quantitative research worldwide.
To qualify for CMB’s Global Certified Network, a partner must agree to several requirements, including industry standards, security requirements, data quality assurance and project management guidelines.
Industry standards: All certified partners are required to comply with the ESOMAR International Code on Market and Social Research, in addition to national, regional and local laws. They also must sign CMB’s confidentiality agreement.
Security requirements: All partners are required take active measures with regards to respondent privacy. This is especially true when using client-provided sample lists. The partner must be CAN-SPAM-compliant and destroy all sample records at the end of a project - or at any time per CMB’s request.
Data quality assurance: Partners must demonstrate that procedures are in place to guard against “bad” data, and if any issues with data collection arise, partners are required to inform CMB immediately and offer proactive solutions. Partners must inform CMB up front when they are using additional partners for data collection and they must provide names of those additional partners if issues come up.
Project management guidelines: Partners are required to provide a minimum of two points of contact and to respond to queries and requests from the CMB project staff as quickly as possible. Partners must also agree to participate in frequent meetings to give status updates. For more information visit www.cmbinfo.com.
ComScore partners to improve mobile application measurement; create tracking panel
Reston, Va., research company comScore and San Francisco mobile analytics company Flurry Inc. have partnered to enhance mobile application audience measurement. The joint offering combines comScore mobile panel data with Flurry Analytics’ mobile application usage data to deliver insight into the consumption habits of application users on iPhone, Android and Blackberry devices. Flurry adds real-time consumption data, including frequency of use, length of use, user geographic location, new vs. repeat usage and Wi-Fi vs. carrier network usage, to comScore’s existing audience measurement platform. The service will be available through comScore and its authorized resellers as part of comScore’s Mobile Media solutions. For more information visit www.flurry.com.
Additionally, comScore and Chicago research company Information Resources Inc. (IRI) have partnered to create an Internet tracking panel and other supporting solutions designed to deliver Internet media-buying and -planning tools for publishers, agencies and advertisers in the consumer packaged goods industry. The tracking panel will combine comScore’s proprietary Internet tracking capabilities with the IRI Consumer Network. For more information visit www.comscore.com.
Geoscape platform reaches mainstream European markets
Geoscape, a Miami profiling and intelligence company, has launched Geoscape Intelligence System (GIS) Europe, an online platform designed to provide detailed portraits and data that reveal the locations of target consumers, retailers and distribution partners in mainstream European markets. GIS Europe includes geo-demographic, retail and consumer data for 40+ European countries; target location and group profiles; market potential measurement from country down to neighborhood level; color-coded maps displaying roads, land mass, terrain and satellite views; a database for detailed reports; ROI analytics using potential data and sales results; and access via standard Internet browser. For more information visit www.geoscape.com.
BrandScore aims to help in the online video realm
Baltimore-based online video network TidalTV has launched BrandScore, a real-time brand impact measurement, optimization and reporting tool for online video advertisers. With BrandScore, TidalTV aims to address some of the challenges facing brand marketers within the online video space, including the high costs, long lead times and difficulty in acting on results. TidalTV is employing the capabilities of Menlo Park, Calif., research company Knowledge Networks - Dimestore Media to deploy surveys within overlay ad units. The surveys will focus on brand metrics, including brand awareness, message favorability and purchase intent. The studies are incorporated into video advertising campaign buys, and all statistics, reporting and insights are integrated into TidalTV’s standard campaign reports. The data gained from BrandScore is designed to optimize and maximize performance against competing advertisers’ branding objectives. For more information visit www.tidaltv.com.
Online customer community-created offering launched
San Francisco research company MarketTools Inc. has launched MarketTools Community Manager, a product intended to rapidly create and deploy online customer communities. It allows organizations to engage in real-time conversations with current or target customers to gain insights. The offering is also equipped with a feature set that includes forums and discussions; stories and articles; blogs; image and video galleries; and text analysis. It is fully integrated with MarketTools Survey Manager, MarketTools Panel Manager and MarketTools CustomerSat. The tool is available via subscription with no hardware or software to install. For more information visit www.markettools.com/communities.
Keynote debuts online insight and trending service
San Mateo, Calif., measurement company Keynote Systems has launched Keynote Visitor Insights, an on-demand service for real-time monitoring of Web site visitor feedback and interactions. Visitor Insights introduces a combination of features intended to allow marketing departments to communicate customer feedback. The service requires no site instrumentation, and visitors are presented with an invitation to participate. All data is securely hosted and available through a reporting portal. Additionally, research analyst support is included to aid in setup and to compile customized monthly insight reports.
With Visitor Insights, Web site visitors voluntarily participate, provide feedback, answer questions and offer opinions while their navigation choices are linked to these responses. In addition to the solicited responses and spontaneous feedback, the service collects the navigational behavior metrics of participants, much like the data in a Web analytics package. The online portal and monthly deliverables provide both point-in-time and trending details. For more information visit www.keynote.com.
WiseWindow launches social media mining tool
WiseWindow, an Irvine, Calif., business intelligence company, has introduced Mass Opinion Business Intelligence, a Web measurement and mining tool designed to collect and analyze opinions expressed in social media daily; identify those that relate to and are pertinent to a given company and product; and refine those opinions into actionable reports for decision makers. Mass Opinion Business Intelligence is powered by 10 standard syndicated reports that track what customers think, what they want, who they follow and what they’ll buy now and in the future. For more information visit www.wisewindow.com.
Briefly
Retired research veteran Karole Friemann has made available online her project management training and tools for researchers conducting primary (custom) market research. The tools are free of charge and can be downloaded at http://sites.google.com/site/marketresearch2020site/home.
Orem, Utah, research company Western Wats has expanded its online research panel, Opinion Outpost, to include Café d’Opinion, Centro de Opinion and Opinion Outpost UK. These three panels access the French-Canadian, Hispanic and British markets, respectively, and use the same recruiting techniques, opt-in processes, incentive programs, member profiling, contact frequency and quality control measures already in place. For more information visit www.westernwats.com.
Menlo Park, Calif., research company Knowledge Networks - Dimestore Media has expanded its capabilities to allow publishers, networks and agencies to use a real-time data transfer of respondent-level survey results to inform ad targeting decisions, optimize campaigns in-flight and build new user segments. For more information visit www.knowledgenetworks.com.
San Francisco research company Peanut Labs has made Optimus, its digital fingerprinting software designed to eliminate fraudulent online responses, available at no cost to researchers. For more information visit www.peanutlabs.com.
Snap Surveys, a Portsmouth, N.H., research company, has partnered with the Health and Safety Laboratory (HSL) in the U.K. to streamline the application of the HSL Safety Climate Tool, a questionnaire-based survey solution designed to explore attitudes toward and perceptions of health and safety within organizations to allow them to benchmark and improve safety performance. For more information visit www.snapsurveys.com.
Cologne, Germany, research company Globalpark has debuted EFS Mobile Access, a feature designed to allow researchers to activate and monitor survey projects using a mobile phone. The interface will show research results in progress and display field report details. The platform is accessible by mobile Web to send invitations and manipulate quotas. For more information visit www.globalpark.com.
The Marketing Research Association, Glastonbury, Conn., has launched a blog called The Researcher’s Perspective - Thoughts and Opinions of the MR Industry. The blog will be updated weekly, with regular contributions from industry experts. Readers can subscribe to have blog updates sent directly to them. For more information visit www.mra-net.org/perspective.
Garcia Research, Burbank, Calif., and Los Angeles brand consultancy Santiago ROI have launched Latinomics, The Hispanic Market Index, a tracking service that aims to monitor consumer sentiment, economic activity, political perspectives and other issues within the U.S. Hispanic community. For more information visit www.garciaresearch.com.