••• hispanics
Hit a moving target
Multiplatform approach to give researchers access to Hispanics
Phoenix Marketing International, a Rhinebeck, N.Y., research company, has debuted Hispanics-On-The-Move, a tool designed to offer users custom, in-language insights into various subsegments within the Hispanic population. The tool also provides information and segmentation based on level of acculturation.
Hispanics-On-The-Move blends Hispanic online panels with a panel of known Hispanic-reading/-speaking mobile phone users. Using the mobile-access platform, users will have access to more than 10 million mobile phones across the U.S., including access to less-acculturated individuals and infrequent/non-Internet users.
The company’s online platform aims to provide access to an opted-in pool of respondents. Respondents can choose whether to participate in-language or in English and surveys can include a variety of multimedia stimuli.
www.phoenixmi.com
••• retailing research
Studying store traffic
Service for retailers examines visitor demographics and behavior
New York research company GfK has launched Location Insights, a service designed to help retailers understand the movements and demographics of crowds around and in specific stores, allowing retailers to optimize store location, advertising and marketing choices. Moreover, it aims to provide a deeper understanding of outlet performance and competitive store traffic.
Location Insights is intended to reveal where crowds cluster, as well as crowd movements before and after leaving specific stores, restaurants, entertainment venues or other geographic areas. The service combines this information with socio-demographic profiles from GfK consumer research and the U.S. Census.
www.gfk.com/us
••• mobile research
Share your QuickThoughts
IPad app aims to attract mobile users to research
Shelton, Conn., research company SSI has debuted QuickThoughts, an iPad app designed to improve the survey-taking experience for mobile technology users. The app offers iTunes credits as the reward for the survey-takers’ time.
QuickThoughts integrates with SSI’s Dynamix sampling platform. Survey-takers using the app will be incorporated into SSI’s online sample, using SSI Blend, which controls sample consistency via personality, lifestyle and psychographic attributes. The app is intended to increase SSI’s capacity in reaching a younger population and IT consumers and professionals.
www.surveysampling.com
••• mobile research
‘Capture’ing qualitative
IPad app helps qualitative researchers manage material on-the-go
Atlanta research technology company ActiveGroup has launched Capture, an iPad app that aims to allow professional researchers to capture and upload video, audio and images from the field and then publish and share that content with clients and colleagues via The Lobby, ActiveGroup’s collaborative multimedia center.
Capture is intended to be used for mobile ethnography, shop-alongs, central location testing and more. Capture – Media Recorder for Research Professionals is available from the iTunes App Store for $9.99.
www.activegroup.net
••• Briefly
Nuremberg, Germany, research company The GfK Group has established consistent standards for its social media analysis (SMA) offer using GfK’s global network to deliver flexible Web content gathering and analyses in any language. Local specifics of the Web landscape are taken into account and SMA insights are integrated with other context-specific information, such as survey data or knowledge on purchase behavior.
www.gfk.com
Civicom Marketing Research Services, Greenwich, Conn., has added text and sentiment analytics to help clients simplify the analysis of data generated from qualitative research.
www.civi.com
Torsion Mobile, a Des Moines, Iowa, tech startup, has released Mojaba Analytics to provide users of its Mojaba software information about mobile customers and their behaviors on a company Web site. Mojaba Analytics aims to provide insights into Web site user behaviors related to street-level location. The consumer has complete control about what they share, as the location features are permission-based. Mojaba Analytics data is owned by the customer and is not shared in aggregate.
http://torsionmobile.com/mojaba-analytics-beta
Quester, a Windsor Heights, Iowa, research company, has redesigned its Web site, featuring a new corporate logo and tagline.
www.quester.com
Chicago research company Mintel has launched Mintel Futures, an approach to trend forecasting. Stemming from a set of six trends, Mintel has identified the biggest areas of opportunity – defined as those with the broadest demographic and market coverage and greatest commercial product, service and packaging potential – for businesses targeting the global consumer market over the next five-to-10 years.
www.mintel.com
Harpeth Marketing, a Franklin, Tenn., marketing firm serving the market research industry, has released Marketing and Sales for the Market Research Firm: Part 3 – 12 Reasons Why Your Marketing and Sales Might Not Be Working and What You Can Do About It, a 19-page e-book. The e-book is available as a free download at www.harpethmarketing.com/ebook.
U.K. research company SPA Future Thinking has launched The Hub, a social media network open to the company’s external clients and suppliers. The Hub is integrated with the company’s Web site.
www.spafuturethinking.com
Research companies Vision Critical, Vancouver, B.C., and Academica Group, London, Ontario, have partnered to launch the StudentVu Community Panel, designed to target university and college students.
www.visioncritical.com
WACS Insights and Strategy has launched its early adopters/innovators survey panel, intended to guide new product research.
http://tinyurl.com/ahuwshd
The World Association for Public Opinion Research (WAPOR), Lincoln, Neb., and the Public Opinion Program at The University of Hong Kong have partnered to release the results of the fifth iteration of the worldwide study Freedom to Publish Opinion Poll Results. Eighty-five countries were included.
According to WAPOR, despite the continuing spread of polls, “major governmental impediments to the free flow of public opinion surveys remain common.”
http://wapor.unl.edu/freedom
TheInfoPro, a service of 451 Research, New York, has released its latest Servers and Virtualization Study, which identifies key initiatives of senior server infrastructure managers and examines market factors and major players.
https://451research.com
Phyllis Barr of Barr Consulting Services, New York, has debuted two services using corporate culture marketing: Time Capsules and Social Media. With Time Capsules, Barr will work with clients to create storytelling time capsules when the company/organization has a new initiative, redesigned Web site or a significant anniversary. With Social Media, Barr advises clients on integrating their history and heritage into their social media campaigns with storytelling.
www.phyllisbarr.linktoexpert.com
Knoji, a Los Angeles consumer review and information provider, has released a report comparing some of the leading e-mail marketing systems, including iContact, AWeber and Constant Contact. The report is available for free on the company Web site.
http://e-mailmarketing.knoji.com
Rabin Research Company, Chicago, celebrated its 50th anniversary in February.
www.rabinresearch.com