••• panel research
Bigger business
SSI launches B2B sample source
Shelton, Conn., research company SSI has launched SSI B2B inSSItes™, a business sample source designed to segment respondents’ demographic, geographic and professional data and combine live telephone interviewing with LinkedIn data and other proprietary procedures for respondent verification. SSI B2B inSSItes™ is available in the U.S., with plans to expand to major markets in Europe and Asia-Pacific this year.
www.surveysampling.com
••• neuromarketing
ConSensus on the non-conscious
Neuroscience kiosks deliver insights into attitudes and emotions
Innerscope Research Inc., Boston, has launched Sensus, consumer neuroscience kiosks that integrate biometrics, eye tracking, facial coding and self-report in a single platform. With these enhanced neuroscience-based capabilities, Sensus is designed to provide insight into consumers’ conscious and non-conscious attitudes and emotions.
Sensus uses Innerscope’s algorithms to measure emotional engagement via the integration of their core biometric sensors, including skin conductance, heart rate, respiration and motion. Sensus also integrates measures and collects eye-tracking, facial coding and self-report data, allowing clients to see where consumers are looking, what types of emotions they are expressing and the depth of those emotional responses. A short survey after the test captures traditional attitudinal responses
Sensus kiosks are available for studies in Boston, Chicago, Los Angeles and Orlando, Fla.
www.innerscope.com
••• mobile research
Capturing meaningful MediaMoments
App addresses cross-platform content consumption
New York research company Ipsos MediaCT has launched MediaMoments, a mobile app tool designed to provide a real-time understanding of cross-platform media behavior. MediaMoments aims to allow content providers to understand how, when and where their content is consumed and how experience of consumption differs according to platform.
Using the app, installed on a smartphone, respondents can tell Ipsos when they experience a specific type of content and respond to questions in the moment. It also enables Ipsos to help understand media “snacking” behavior in depth.
www.ipsos.com/mediact
••• advertising research
Synergy for Synacor
Partnership delivers data-driven ad targeting solution
Buffalo, N.Y., advertising company Synacor Inc. has selected Cupertino, Calif., data management company BlueKai’s data management platform (DMP) to use first- and third-party audience data to power Synacor’s buying for agencies and big-brand advertisers in retail, finance, entertainment, automotive and technology.
BlueKai’s DMP is designed to help Synacor and its advertising partners take the guesswork out of audience targeting by using customer insights and automation. Bringing their own audience intel and using targeting attributes from the BlueKai Audience Marketplace, Synacor’s partners can identify consumers and serve targeted, relevant messages to engaged audiences to create a personalized advertising experience.
With BlueKai, Synacor can offer advertisers an extension of TV to crossplatform, allowing advertisers to use subscriber data points (i.e., entertainment genre preferences, zip code and day-part viewing habits) to duplicate the success of advertisers’ TV buys on various digital platforms, including online and mobile.
www.bluekai.com
••• millennials
Free insights on Gen-Y women
Online platform offers research repository on all things female-Millennial
San Francisco media and technology company PopSugar has launched PopSugar Insights, a research unit and online platform focused on providing marketers, ad agencies and media with information regarding the attitudes and behaviors of today’s female Millennials. All the research and information will be displayed in an online platform and will be free to access.
PopSugar Insights aims to combine content consumption and social data from PopSugar; retail product data from ShopStyle.com; opinions from industry experts; and proprietary research conducted in partnership with Ipsos OTX. The platform will share reports, articles and infographics designed to help identify marketplace trends. The platform will also offer in-depth analysis and feature trending tools.
PopSugar Insights will refresh its content and topics quarterly. The first topic will look at the modern woman’s road to healthy living.
http://insights.popsugar.com
••• retailing
Real-time data on real-life customers
Euclid Express dashboard analyzes in-person shopping activity
San Francisco research company Euclid Analytics has debuted Euclid Express, an online dashboard designed to measure the impact of marketing in stores in real time; optimize and benchmark store performance; and improve customer experience and loyalty.
The dashboard is intended to offer unlimited access to metrics essential to brick-and-mortar operations, such as trends in visit, storefront conversion, duration, engagement and repeat shoppers to assess marketing, store operations and customer loyalty.
www.euclidanalytics.com
••• text analytics
Gleaning more meaning
Leger Metrics launches text analytics solution
Montreal research company Leger Metrics has launched its Text Analytics solution, designed to automatically analyze text responses from open-ended survey questions, social media and anywhere customers leave comments about brand experiences.
By categorizing and analyzing large volumes of unstructured data, the Leger Metrics Text Analytics solution aims to identify keyword trends, measure sentiment and help companies discover the driving forces behind their customers’ experiences. Leger Metrics Text Analytics uses natural language processing to analyze unstructured data and combines the results with the quantitative data collected from customer survey questionnaires.
http://legermetrics.com/text-analytics
••• telephone research
Straight from the source
RDD sample claims 90 percent working numbers in 7 countries
Sample Solutions, a Rotterdam, Netherlands, research company, has released RDD onDemand, its online platform designed to allow clients to acquire random-digit dialing (RDD) sample from the central database. Clients can purchase RDD sample, both landline and mobile, online within minutes. Full geo-coding information (landlines) is included with each sample record. Sample Solutions RDD sample contains up to 90 percent working numbers.
The platform currently features seven countries (the U.K., France, Germany, Italy, Spain, the Netherlands and Turkey), with plans to add more countries, including the U.S., later this year.
www.samplesolutions.eu/rdd-ondemand
••• usability research
See it Side-by-Side
Dual heat maps to help maximize Web site usability
Tel Aviv-based ClickTale has introduced Side-by-Side Heatmaps, a service designed to allow users to simultaneously view two heat maps that visually display online activity.
Side-by-Side Heatmaps aim to provide insight into online consumer behavior by revealing the causes of why an A/B test succeeds or fails and providing insights for future tests; understanding behavioral differences in different marketing campaigns and how to optimize marketing spend to maximize ROI; and identifying bugs and glitches in different browsers and mobile devices.
www.clicktale.com
••• marketing mix
Bridge the digital divide
Ad targeting capability segments TV audiences
Specific Media, London, has launched TV Audience Segments, a targeting solution designed to allow advertisers to reach online users based on TV viewing. By fusing data from Nielsen and the Broadcasters’ Audience Research Board, the service enables advertisers to extend TV reach by locating light TV viewers online who may not have seen their TV ad and also provides the means to target online segments based on offline viewing habits, such as high TV sports viewership. Advertisers can then manage a campaign’s ad frequency and sequential messaging to audiences across both mediums.
www.specificmedia.co.uk
••• online research
The next Next
Updated interface to improve navigation and integration
Portland, Ore., research company Revelation Inc. has updated Revelation | Next, its mobile and Web platform for digital qualitative research studies and insight communities. The update introduces a responsive participant interface that aims to provide a seamless experience for browser-based users on tablets and smartphones, as well as computers.
Additionally, Revelation | Next’s Pinterest-inspired interface has been updated for improved social engagement among participants with easier navigation and better workflow.
www.revelationglobal.com
••• mobile research
Define, assign, control
Updated mQuest boosts sample management capabilities and iOS functionality
German software firm Cluetec has updated its mQuest mobile survey software. Version 9.1 enhances the iOS version and extends the range of functions of the mobile survey and data collection software, allowing users to check and control samples, quotas and fields.
The iOS version of mQuest now supports all available question types, including photo and audio recording, navigable chapters, auto-completion lists and more. Additionally, the iOS version of mQuest allows a composite view of multiple questions in one screen.
Another highlight is Sample Management, which allows users to manage fields and control quotas and samples in real time using an Excel interface to defined, assigned and control samples.
www.mquest.eu
••• emotion research
Mobile Moodies
Verbal-based emotion analytics solution offered as iOS app
Tel Aviv research company Beyond Verbal has launched its Moodies Web app as a stand-alone download for iOS. The app, which is based on the company’s emotion analytics engine, is intended to extract, decode and measure human emotions in real time by listening to a person talking.
Moodies requires approximately 20 seconds of speech and provides users the option to analyze their own voice as well as understand the emotions of individuals around them, including mood, attitude and decision-making characteristics. Results can be shared via e-mail or social media.
The mobile Moodies is designed to run continuously, supplying fresh emotion analysis every 15-20 seconds, and offers a Vault feature for tracking and sharing of a previously-recorded analysis, playback functionality and pause/resume capabilities.
www.beyondverbal.com
••• Briefly
Fresno, Calif., research company Decipher Inc. has enhanced its Beacon survey and reporting platform with new mobile technology, allowing uploading of rich media via smartphone; expansion of dynamic question types available for the mobile survey user; the ability to collect geo-location data; and a complete replacement of Flash with HTML5.
www.decipherinc.com
Minneapolis research company Adapt Inc. has launched Mobile Media Coding, a service that aims to analyze and provide descriptive codes for photos, videos and recorded open-ends from mobile survey projects.
www.adaptdata.com
Denver research company 24tru has released version 2.0 of its flagship solution, introducing Research Intelligence, a search engine for video and other research assets designed to aggregate all research content into one platform and apply organizational tags for easy search and discovery.
www.24tru.com
Westminster, Colo., research company Datalogix has launched DLX OnRamp, a service designed to allow brands to reach current or potential customers on Twitter via an anonymized match of offline postal address, e-mail or other data from their in-house customer files.
www.datalogix.com
Twitter, Palo Alto, Calif., and Nuremberg, Germany, research company The GfK Group have partnered to introduce GfK Twitter TV Ratings in Germany, Austria and the Netherlands. The service is designed to provide insights into the frequency and reach of messages from Twitter users associated with television programs and campaigns.
www.gfk.com
Reston, Va., research company comScore Inc. has collaborated with the Coalition for Innovative Media Measurement, New York, to expand its cross-platform measurement service to provide continuous, unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This expanded offering includes measurement of multiplatform advertising, mobile video, time-shifted viewing and children’s viewing.
www.comscore.com
Southern Methodist University’s Cox School of Business has announced plans to launch a Master of Science degree in Business Analytics program in fall 2014. The program will feature two tracks: one for database concepts and applications (business process analytics) and another on marketing research practices and consumer-centric analytics (customer analytics). The degree is a 33-credit-hour, two-semester degree program. Applications are currently being accepted.
www.cox.smu.edu
Research and Marketing Strategies, Baldwinsville, N.Y., has partnered with CenterState CEO, a Syracuse, N.Y., business coalition, to release the 2014 Economic Forecast for CenterState New York.
www.rmsresults.com
Surrey, U.K., research company EasyInsites and U.K. parenting club Bounty have launched Word of Family as an extension of its Word of Mum opinion panel.
www.easyinsites.com
Borderless Access, a Bangalore, India, research company, has launched a panel in Poland of over 20,000 members.
www.borderlessaccess.com
BrainJuicer Group PLC, London, has launched FeelMore50, a ranking of the 50 most effective, emotional ads in the U.S. in 2013. BrainJuicer identified and ranked the top 50 ads using its ComMotion testing methodology.
http://feelmore50.brainjuicer.com
Consumer Centers of New York and New Jersey have introduced HomeBase meeting spaces to their facilities in Secaucus, N.J., and New York. HomeBase offers several different room configurations.
www.consumercenters.com
Dan Hill, president of Minneapolis research company Sensory Logic Inc., has published On-Emotion: Salvaging Market Research.
www.sensorylogic.com
Shelton, Conn., research company SSI has added Brazil, South Korea and New Zealand to its SSI QuickThoughts mobile data collection platform. The QuickThoughts app is now available in 17 countries on iOS and Android devices.
www.surveysampling.com
The CASRO Institute for Research Quality (CIRQ) has awarded certification to Online Market Intelligence, Moscow, for compliance to both the ISO 20252 Standard for Market, Opinion and Social Research and the ISO 26362 Standard (Access Panels in Market, Opinion and Social Research). This marks the first dual certification awarded.
www.casro.org