••• social media research
Tool aims to predict brand performance
Draws from traditional, social media
In St. Louis, big-data analytics and insights company evolve24 has launched its Evolution Platform, which lets users derive insights to improve corporate strategy, marketing programs and brand planning backed by business intelligence. The firm’s analytics, like Opinion, Reputation and Emotion, are intended to be predictors of consumer behavior and brand performance. The Evolution Platform uses these analytics to process all publicly available traditional and social media to collect, analyze and visualize data points, primarily from unstructured sources like blogs, forums, review sites and social media to help brands improve marketing ROI, manage business risk, understand influencer networks and make data-driven decisions.
www.evolve24.com
••• political research
Online voter panel from SSI debuts
Profiles on past voting behavior
Shelton, Conn., research firm SSI has launched the SSI U.S. Voter Panel, a new online voter panel that provides political researchers broad access to the attitudes, beliefs and opinions of American voters. Pollsters can also sample the online panel to provide additional insights into issues, trends, candidate perceptions and voter turnout. The panel has close to 1 million panelists and profiles members including attributes like voter registration status, congressional district, party affiliation and past voting behavior at the national, state and local levels. To coincide with the voter panel launch, SSI will continue to run its SSI Presidential Pulse program, which provides real-time checks on the opinions of the voting public on candidate favorability throughout this election year.
www.surveysampling.com
••• b2b research
Lightspeed GMI panel reaches IT pros
Categories such as cloud, security, virtualization
Warren, N.J., firm Lightspeed GMI has expanded its B2B sample offering by building a phone-recruited panel of IT professionals across the United States. Through screening, recruitment and quality-control methods, the firm validated recruits on their decision-making, knowledge and familiarity for multiple technology categories (i.e., cloud, security, virtualization and others). B2B panel members are profiled on a number of points, including primary job function, industry, company size and more.
www.lightspeedgmi.com
••• television research
Nielsen adds Facebook component to Twitter TV Ratings
Includes posts shared with friends and family
Nielsen, New York, will be expanding Nielsen Twitter TV Ratings to include Facebook conversation. The expanded set of metrics, now called Nielsen’s Social Content Ratings, will measure program-related conversation on Twitter and Facebook and include posts shared with friends and family, with followers and publicly. It will also track social media conversation for original video programming from TV and over-the-top streaming providers for linear airtimes as well as on a 24-hour-a-day, seven-day-a-week basis.
www.nielsen.com
••• Briefly
Medialets, a New York-based mobile ad server, has integrated its ad trafficking platform, Servo, with New York researcher Millward Brown Digital’s Ignite Network, enabling advertisers and agencies to serve mobile ads across all ad formats, including video, and to accurately measure the effectiveness of mobile campaigns.
www.medialets.com
Zurich-based passbrains has added digital assurance services to its crowdtesting offerings, allowing enterprise customers to explore, evaluate and rate transactions and touchpoints throughout the ordering, payment and delivery processes, including the return of goods, complaint management and customer support.
www.passbrains.com
In New York, enterprise data and analytics company Acxiom has expanded its TV advertising capabilities, making it easier for partners to use first-party and third-party data to reach consumers with relevant messages across TV platforms. These enhancements were fueled by the acquisition late last year of the Audience Interconnect television data platform from Allant.
www.acxiom.com
U.K. mobile survey software platform OnePoint Global has launched SMS invites, a global service used to improve response rates for mobile Web and online surveys. The service is free to sign up and allows clients to send SMS invites to 160 countries.
www.onepointglobal.com
Shelton, Conn., researcher SSI has teamed up with Boston-based mobile intelligence firm SessionM to introduce a new panel application called mTHOUGHTS. Members of SSI’s mTHOUGHTS program will earn SessionM’s loyalty currency, mPLUS Rewards, by participating in surveys and location-based activities like retail store audits. The app works on Android and iOS phones and tablets.
www.surveysampling.com
New York researcher Millward Brown has launched Digital Behavior Analytics, an analytics solution that gives businesses access to insights on brand health and marketing campaign performance, using data from search patterns and social media conversations.
www.millwardbrown.com
New York brand intimacy agency MBLM has released BrandOS 2.0, a brand management platform designed for companies to manage their brands.
mblm.com
Franklin, Tenn., firm Harpeth Marketing has released Think Before You Act: 6 Unique Ways to Be Strategic about Growing Your Business, a 14-page e-book that can be downloaded for free from the company’s Web site.
www.harpethmarketing.com
U.K. research video platform Voxpopme has launched its on-demand video feedback app in Australia. The Voxpopme platform already enables Australian companies to add open-ended video questions into any survey but the addition of the mobile app will provide access to fast turnaround video research from the company’s Australian community. Clients can now target this community to run video Net Promoter Score campaigns, ad testing, ethnographies and more to capture short selfie-style video responses.
site.voxpopme.com