Product tracks corporate image
VF Information Sen ice has introduced IMAGETRAK, a product designed to define image for corporate-wide planning and decision-making. Qualitative indicators and quantitative measures are used with multivariate techniques to enable a company to view image objectively. The product tracks the image of associations, brands, products or services, as well as that of corporations.
Enhanced system captures respondent names and addresses
TBX, Inc. has enhanced its micro-computer Quik-Poll Survey System to allow names and addresses of respondents to surveys to be captured in a database when replies to surveys are entered. The names can then be used to print mailing labels for follow-up surveys or transferred to a word processing program for personalized letters. Addresses can be sorted by ZIP code or alphabetically by name. Lists of names can be automatically selected based on responses to the survey.
Quik-Poll is designed for marketing and advertising departments of corporations interested in doing their own in-house surveys. The user can create and write a questionnaire on the computer. After the survey is conducted, the system automatically tabulates, cross-tabulates and analyzes the survey.
A survey may be up to 99 questions in length, and questions may be designated as multiple choice, multiple answer, ranking, numerical, telephone number, or ZIP code. Open-ended replies may be added anywhere in a questionnaire.
The system can also do Chi-square analysis of all possible combinations of questions to find those that have statisti-cally significant relationships. Quik-Poll is written for the IBM PC, XT, AT or compatible.
New daywear tracking service
A new point of sale tracking service in daywear has been introduced by the NPD Group's Points of Sale Tracking Service (POST) to provide a current and comprehensive overview of this segment of the intimate apparel industry. The monthly report includes brand and item information on sales, inventory levels, pricing, and rate of sale at the department store level in five leading product categories: camisoles, tank and crop tops, teddies, full and half slips, and tap pants.
The data are gathered via electronic tape at major department stores across the country and are tabulated so that subscribers can see any competitive brand performance during any time period. They can have the results segmented to definitive price ranges.
Utility makes ZIP files compatible with ATLAS Strategic Mapping, Inc. has introduced a new desktop mapping utility for the Macintosh that converts any database or spreadsheet file containing ZIP codes into files compatible with its ATLAS*MapMaker mapping software.
The new utility, ZIP/ATLAS, combines pin mapping, data aggregation, and geographic translation capabilities in one program. It processes any data file in text format which contains a ZIP code field and extracts a number of information types useful in desktop mapping systems. With ZIP/ATLAS, users can count the number of records which have the same ZIP codes, and translate the ZIP code records into any of the following units of geography: 5-digit ZIP codes (no translation, i.e., aggregate only), 3-digit ZIP codes, counties, states, MSAs, ADIs, DMAs, SAMI Marketing Areas, Bureau of Economic Analysis Areas, and user-defined regions.
Network will allow off-site focus group monitoring
A new service has been launched that will allow user organizations and advertising agencies to view and interact with live, geographically-dispersed focus groups across the nation, without leaving their offices.
With the Focus Vision Network, Inc., live focus groups are video transmitted from a nationwide network of independently owned focus facilities currently in operation to reception centers in the client's own office. Clients view a 25" monitor, control zoom lens cameras transmitting full group view, close-up or any desired view. The capability exists for simultaneous viewing from multiple locations, with audio contact through an open two-way speaker, and the system's ability to selectively videotape highlights or entire sessions from the receiver's end.
FocusVision Network is a turnkey operation, providing the installation of the equipment and system, training of the client and focus operators on how to use it, and the provision for updating equipment and service as required. A three month pilot test is planned for May with three ad agencies and three focus group facilities. Full-service for subscribing clients will begin in October.
Study profiles older Americans
Mediamark Research has released a new in-depth study of Americans 55 years and over. Titled "The Mature Market," the study is based on a national survey of over 11,000 people in this market. Respondents were asked about income, diet and food choices, banking and financial services used, and their travel, leisure and media habits. The study is available until June 1st.