Windows program simplifies working with maps
OverPlay Data Company, Lexington, Ky., has launched a new Windows program called EasyStreet, to give advertising and marketing professionals easy access to maps and demographic information. With on-screen maps, EasyStreet users can outline a market area and generate a report of the area's demographics. The program also allows users to find households matching a demographic profile defined by the user. On-screen maps provide an interactive desktop to select a site for a new store or the area around an existing on. Outlining an area on the map screen with the mouse defines the study area. The study area can be any radius around a business location or a polygon bounded by highways or natural features. After establishing the study area, the program retrieves and displays all the demographic data for the study area including: population, race. age, income, as well as other demographic variables. EasyStreet accesses 173 variables and more than 680MB of data from the 1990 census. The program provides 16 standard reports and charts, as well as maps of the study area, to capture the results of a market analysis. EasyStreet's demographic data is available for custom reports for Excel, Lotus 123, dBase, Paradox and Access users.
Windows version of data exploration software from BMDP
BMDP Statistical Software, Inc. is now shipping a Windows version of its data visualization and exploration program, BMDP/DIAMOND. The software helps users explore complex relationships in multivariate data. Originally developed for the OS/2 and UNIX platforms, BMDP/DIAMOND for Windows Release 1 has been redesigned to take advantage of Windows' functionality and ease of use.
By viewing and manipulating data through BMDP/DIAMOND's incisive graphs and plots, users can gain insight into relationships among variables in any data set. The program provides many data representations, including a concise global view, various multi-dimensional plots (2-D, 3-D, 4-D, and higher) and sorted tables of univariate and bivariate statistics.
MRA conference slated for June 7-9
The Marketing Research Association will hold its 37th annual conference, "Transformation 2001: Fast Forward" from June 7-9 at the Loews Santa Monica Beach Hotel, Santa Monica, Calif. The program focuses on the future direction of the marketing research industry. Keynote speakers from Microsoft and Disney will provide insight into office automation and integration and balancing technology with the human touch. A technology forum will enable participants to experience emerging marketing research technologies and learn how to apply them to their own business needs.
New predictive dialing system
Results Telemarketing, Inc., Dania, Fla., now offers Results 2000, a predictive dialing system, featuring full scripting, list management, reporting, calculation and branching logic capabilities. It uses standard parts featuring IBM-compatible computers with Dialogic cards for call detection.
New book on Hispanic market
Marketing consultant M. Isabel Valdes, president of Hispanic Market Connections, a Los Altos, Calif., research firm, has teamed up with demographer and sociologist Dr. Marta H. Seoane to write Hispanic Market Handbook (480 pp., $69.95, published by Gale Research). The book covers all areas relevant to understanding the Hispanic market, including demographics, culture, trends, subgroups, income and spending, managing acculturation and diversity, the role oflanguage, Hispanic media strategies, women and youth markets, and segmentation. It also features case studies and a listing of sources for further information.
Tap into consumers' brainwaves
Advanced Neurotechnologies, Inc., Colorado Springs, Colo., has announced market research applications of its MindSet system, a brainwave-to-computer interface. MindSet's application to market research allows clients to achieve insight into consumers' responses to advertising, television/movie viewing and other media. MindSet, a proprietary combination of hardware and software, allows specific evaluation of the brainwave relationships correlated to fundamental emotional response in real-time.