New survey design software from NCS
Minneapolis-based National Computer Systems has introduced SurveyTracker Plus, a software package that integrates the entire survey process from concept to analysis. Users can create custom survey designs, print their documents, enter survey data automatically using an OCR scanner and prepare a variety of reports. The software has checklists for tracking details, plans and gchedules to help eliminate missed steps and errors. It also monitors budgets and actual costs, calculating totals, deviations and costs per respondent.
New application for Maplnfo
Spatial Insights, Vienna, Va., is now offering a Data Indexing applicationfor its MapInfo mapping program. The application was developed in response to client-driven mapping projects that required the evaluation of multiple demographic variables to identify and rank target markets in support of site selection demographic profiling studies. It combines multivariate spatial data and provides for a two-tiered weighting and ranking of variables according to user-defined parameters. The Data Indexing application can evaluate up to 30 variables at a time and runs directly within MapInfo Professional.
Conduct full-profile conjoint on the Web
Q.P.R. America, Carlsbad, Calif., is offering MarketMaker, a Windows-based and Internet-enabled full-profile conjoint analysis software tool. Conjoint analysis is a technique which identifies trade-offs customers will make between features, brands and prices. The product is designed to help users test concepts in product development, set prices, target specific market segments and benchmark products against the competition. Its on-line surveys, called WebCards, gather customer preferences on the Internet. In addition, the product analyzes results from pencil-and-paper studies and one-on-one computer-aided personal interviews (CAPI).
IRI brand database now available on-line
Information Resources, Inc. (IRI), Chicago, is offering its InfoScan Reviews database via a new service called ReviewNet. The service provides users with access to marketing data on more than 5,000 brands. The InfoScan Reviews database contains detail on sales, market shares and pricing of thousands of consumer packaged goods brands. ReviewNet, located in the password protected portion of IRI’s Web site, provides users with more than five years of data on manufacturers and their brands which are sold in food and drug stores and four years of data for mass merchandise stores.
Pulse Train upgrades CATI system, Pulsar
Pulse Train Technology has released Bellview CATI version 6.10, an upgrade of its telephone interviewing system which includes improvements designed to boost interviewing productivity and provide greater control over survey and sample management. Changes can now be made to a questionnaire once interviewing is in progress, without setting up a new survey. The supervisor now has the option to view any survey information, such as the status of sample records or quotas, using a filter. Any question contained in the survey script can be used to filter information in this way. Filters can also be applied when activating or deactivating specific records for interviewing, when outputting data records and when copying or removing interview records from a survey. The company has also released Pulsar 2.1, an update of its interactive data analysis package. The new release includes a data streaming editor, which allows the user to combine a number of different surveys for analysis as one survey. Data which is available for the same variablein different survey waves is automatically combined. Where there are differences between the structure of variables in separate survey waves, the user can edit the variables in the data streaming editor to prepare them for combined analysis.
Cardiff Software updates TELEform
Cardiff Software, Inc., San Marcos, Calif., has upgraded its TELEform products. TELEform Standard and TELEform Elite Version 5.4 include new and enhanced features such as electronic forms imaging, high-speed form merge, dynamic preprocessing, improved zone image formatting, enhanced form identification and improved recognition technology.
New information products from IntelliQuest
IntelliQuest Marketing Information Solutions has introduced Information, Enhance, and Insight, the first three product lines in its Intelligent Customer Information System (IntelliCIS) product family. The first product line is designed to help clients better identify and understand their customers. It is comprised of external data such as demographic, lifestyle and public record data. Enhance appends specific demographic and lifestyle information to customer data and provides data cleansing and processing services. Insight includes consulting and training in database marketing best practices implementation and the MKIS User Forum, an organization designed to enhance the professional development of attendees through the exchange of ideas and experience in the implementation of database marketing solutions.
Conduct on-line surveys without software
NetReflector LLC, a Redmond, Wash.-based subsidiary of Feedback International, has launched InstantSurvey, an on-line business application for designing and conducting surveys. Survey recipients are invited to participate in a survey through a personalized E-mail or linking from a client Web site. There is no software to purchase or download. Using their Web browser, clients log onto InstantSurvey as needed through a Windows NT-powered Web site maintained by NetRefiector. Users can write a questionnaire from scratch, import questions from a word processing document or customize an InstantSurvey pre-written template. NetReflector offers a free trial for all visitors to its Web site, allowing them to create, distribute and report on a survey of up to 25 people. InstantSurvey is compatible with Interuet Explorer 3.0 and above and Netscape Navigator 3.02 and above.
Client/server survey software
Decisive Technology, Mountain View, Calif., is offering Decision-Source, client/server enterprise survey software that allows corporations to obtain instant customer feedback using the Internet. Built-in analysis tools help to generate graphs and tables that can be exported. to other applications or posted directly to the Web. The product includes a list of sample survey questions, including customer satisfaction, demographics, customer support and Web site effectiveness. Questions range from multiple choice to open-ended text questions.
Brokerage reports, market data on-line
The Investext Group has released Research Bank Web Version 1.0, a new Internet product that delivers full-text and original-line image brokerage reports and market analysis to individual desktops. Users can view and print from a collection of investment research, market analysis and trade association data over the Internet. Over 5,000 new reports are added to the collection each week. More than 450 investment banks, 60 market research firms, and 150 trade associations worldwide author the. reports available on Research BankWeb. Searches can be built using multiple criteria, such as company name, industry category, etc., or through an Express Search feature that allows users to find reports on a single topic. From a fully-indexed citation list, users can choose to read free tables of contents or select fullimage reports to view in portable document format PDF), most with the original formatting, charts and graphs.