••• diy research
SurveyMonkey goes to the Office
Office plugin gives PowerPoint and Word analytic power
OfficeReports, a Copenhagen, Denmark, data analysis and reporting overlay within the Microsoft Office suite, has released a new version of its software that integrates directly with SurveyMonkey. The combination is designed to allow users to create tables and charts from SurveyMonkey data without leaving PowerPoint or Word.
OfficeReports aims to convert PowerPoint and Word into fully-functional survey analysis and reporting programs capable of reading raw data and producing crosstabular and statistical analysis.
OfficeReports is provided as a simple download, which adds data analysis capabilities as a new menu in both Word and PowerPoint. This includes creating new variables and crosstabs, defining filtering, weighting and statistical testing and refining the output formats. Licenses for professional users cost approximately $25-$75 per month, with a free version available.
www.officereports.com
••• diy research
Assuming the PowerPosition
Toluna debuts competitive analysis solution; offers analytics platform as standalone tool
Wilton, Conn., research company Toluna has launched PowerPosition for Toluna QuickSurveys, the company’s DIY survey solution. PowerPosition is an automated survey tool designed to provide fast turnaround, strategic positioning and communications insights to brands, research agencies and consulting companies.
PowerPosition users identify their own brand or product, name three competitors, list 10 key attributes to assess and then target whom they want to interview. After those four steps, results and insights are available in real time, with most projects complete within a few hours.
The Toluna QuickSurveys PowerPosition platform includes access to a panel of over six million global consumers, with the ability to select profiles to add to a client’s own list of people; SmartSelect profiling, ensuring respondents are representative of the cohort; and a full suite of analytics for interpretation and action.
Separately, TolunaAnalytics, Toluna’s Web-based data reporting, analysis and visualization solution, is now available as a standalone tool.
www.quicksurveys.com/power-position
••• mobile research
Lightning strikes smartphones
Mobile service touts quick mobile surveys – and results
London research company Vision One has launched Lightning, a mobile survey service designed to provide fast answers. Each Lightning survey is dedicated to a single client and respondents are drawn from a panel of 400,000+ U.K. smartphone users. With live reporting and monitoring, Vision One aims to offer next-day delivery for many projects.
The service is currently available for the U.K., with plans to become available internationally for multi-country surveys across Europe and most other developed countries.
www.visionone.co.uk
••• eye tracking
Tracking the ShelfGaze
Eye-tracking research solution gets new glasses
PreTesting Group, a Tenafly, N.J., research company, has expanded its ShelfGaze consumer behavior tracking technology. The expansion, coming in the form a seemingly-ordinary pair of eyeglasses, includes mobile package recognition software that aims to allow completely passive testing of in-store shopper behavior and give brands an in-depth look into consumers’ interaction with their products.
The glasses work by tracking volunteer shoppers’ eye movements, measuring noting patterns, consideration and other key insights. These insights can then be used by brands to discover the effect that packaging, location and display have on the shoppers’ behavior and make adjustments to their packaging or in-store displays to increase exposure and sales.
www.pretesting.com
••• social media research
A social SurveyMonkey
DIY research now incorporates social media data
San Francisco social analytics company Pick1 has partnered with SurveyMonkey to provide customers an integrated experience for the collection and analysis of social data of survey respondents. Through this integration, SurveyMonkey customers can access their surveys via the Pick1 interface and see their survey results, enhanced with rich social data, in a real-time dashboard, with a setup time of under a minute.
Users can access 200+ social data points from over a dozen sources, including Facebook, LinkedIn, Twitter and Google+, to better understand the audience and make offers, remarket and retarget.
http://pick1.com/surveymonkey
••• mobile research
Lumi Survey Says!
Lumi launches mobile survey app
London research company Lumi has launched Lumi Say, a self-service tool for building mobile surveys. Extending the Lumi Survey platform, the mobile app is designed for market research and stakeholder engagement and is deployable across iPhone, Android and mobile Web.
Lumi Say offers geo-fencing and geo-triggering capabilities; event triggers and notifications; a synchronized approach with mobile Web and the native (offline) app; and an intuitive user interface.
www.lumiinsight.com
••• concept testing
Get a first read fast
Ipsos offering promises quantitative survey results in 18 hours
New York research company Ipsos InnoQuest has created a research solution designed to test ideas and deliver quantitative feedback from a representative sample of consumers in 18 hours. InnoQuestIdeas Overnight builds on the InnoQuestIdeas platform to provide a quick snapshot to help gauge the potential for new ideas. Its strength is in helping marketers determine if their first steps are heading in the right direction so they can go from brainstorming into further product development in just one step.
InnoQuestIdeas Overnight is intended to offer quantitative idea screening to test up to 100 ideas in less than 24 hours. Currently available in France, Germany, Italy, Spain, the U.K. and the U.S., it operates in the context of a client workshop or as a last-minute idea screening. Employing opportunity scores, the solution helps prioritize ideas and determines which are most likely to succeed as fully-articulated concepts.
www.ipsos-na.com
••• hybrid research
Interviewers get Interceptor
Scheduling tool facilitates Webcam interviews from surveys and social media
Discuss.IO, a Seattle research software company, has released Interceptor, a browser-based scheduling tool intended to allow qualitative researchers to recruit live Webcam respondents from quantitative surveys, social media and market research online communities.
Researchers can define when they are available to conduct interviews and add a link to their survey or social media page. Interceptor is designed to manage scheduling, logistics and incentives. Each respondent will answer screening questions, including a video-response question using their Webcam. Video responses are available in advance of the interview session for review by the researcher.
www.discuss.io
••• advertising research
A Flurry of in-app options
Two researchers combine behavioral data and mobile ad measurement
Flurry, a San Francisco mobile analytics and advertising company, and Research Now, Plano, Texas, have partnered to improve mobile ad targeting and to measure the effectiveness of in-app advertising. To do this, the companies have built a panel and behavioral dataset on mobile consumers and will use that data to build new products to help marketers.
Research Now will enhance Flurry Personas – audience segments built with behavioral data from 150 billion app sessions across 1.3 billion devices each month – with profile and survey-based information about consumers’ brand preference, recent purchases, purchase intent and more. Marketers can choose to enhance any of Flurry’s 40+ Personas with Research Now insights or work with Flurry to develop custom Personas for the audience they are trying to reach.
Additionally, leveraging Flurry’s advertising platform, Research Now has built ADimension Mobile to evaluate in-app advertising effectiveness. Once the target audience has been defined and identified by Flurry, Research Now can passively track opted-in panelists exposed to in-app advertising campaigns – served via Flurry – and compare them to unexposed groups.
www.researchnow.com
••• mobile research
Telling GeoStories
Mobile geo-location solution catches consumers in-the-moment
20|20 Research, Nashville, Tenn., has launched GeoStories, a service designed to allow researchers to quickly conduct on-the-spot interviews using mobile geo-location technology. GeoStories combines identification of consumers at specific locations with instant interviewing capability and offers immediate results.
The full-service program aims to identify shoppers who are at a particular site, such as a targeted store. The technology activates a notification that gives the shopper the opportunity to complete a screener and, if qualified, participate in a qualitative interview in the store and on the spot.
www.2020research.com
••• social media research
Put it in Context
New solution offers social frame for consumer segments
Bellevue, Wash., research company Lightspeed GMI has launched Context, a social intelligence solution that aims to profile and survey existing consumer segments through a social lens. Context can be added to existing research projects to drive additional insights or can be viewed independently of primary research via ad hoc reports and DIY tools. Context also offers a dashboard solution.
Clients can incorporate the combined Context dataset into any stage of the research process (e.g., targeting, survey analysis, pre-survey design, etc.). Users can customize their research and analysis by enabling clients to group custom sets of pages that reflect their marketplace view and to incorporate that view into research execution.
www.gmi-mr.com/solutions/context
••• Briefly
The Marketing Research Institute International (MRII), St. Louis, has launched an online Principles of Mobile Market Research course. The 10-hour, self-study course aims to provide a solid foundation for conducting mobile market research globally. Graduates will receive one continuing education unit from the University of Georgia, along with a recognition of course completion certificate from MRII, the Marketing Research Association, ESOMAR and UGA. The course was written by Ray Poynter and edited by Reg Baker.
www.mobmarketresearch.org
RealityMine, a Manchester, U.K., research company, has added passive measurement and longitudinal data to its USA TouchPoints service, which analyzes consumer media usage in everyday life.
www.realitymine.com
New York research company GfK MRI has launched 44 consumer segments based on its information on consumers’ offline activities and attitudes via three data management platforms: BlueKai, eXelate and Lotame.
www.gfk.com/us
Decipher Inc., a Fresno, Calif., research company, has adopted a discounted pricing structure for clients fielding mobile-compatible surveys. The model allows those using Beacon, the company’s market research and reporting platform, to affordably integrate mobile into their research practice by lowering hosting fees by 25 percent for surveys that are 15 questions or fewer and mobile-compatible.
www.decipherinc.com
Prosper Insights and Analytics, a Worthington, Ohio, research company, has released Healthcare Coverage Vital Signs Matrix, an analysis of 15,000+ consumers comparing health diseases/conditions to health care coverage.
www.goprosper.com
Research Now Healthcare, a London division of Research Now, Plano, Texas, has launched its arthritis panel, including 25,000+ U.K. panelists who have been diagnosed with fibromyalgia, gout, large joint arthritis, osteoarthritis, psoriatic arthritis or rheumatoid arthritis.
www.researchnow.com
Bangalore, India, research company Borderless Access has launched a panel in Chile.
www.borderlessaccess.com
Aptel Research, Cambridge, Mass., has released Patient Voices Series Rheumatoid Arthritis (U.S.), a report on the emotional and rational factors that impact the patient journey for people living with moderate-to-severe rheumatoid arthritis.
www.aptelresearch.com
Thoroughbred Research Group, Louisville, Ky., has been certified as an in-center hemodialysis consumer assessment of health care providers and systems vendor for the 2014 administration by the National Committee for Quality Assurance, Washington, D.C.
www.torinc.net
New York researcher The Nielsen Company has announced plans to bring its Twitter TV solutions to Australia in the second half of 2014. The service is also scheduled to expand to Italy in the fall.
www.nielsen.com
Dialsmith, a Portland, Ore., research technology company, has launched a worldwide affiliate program to help clients work with facilities that are suited to serve clients who want to use Dialsmith’s Perception Analyzer tools. Participating facilities include Adler Weiner, Estudio Silvia Roca, Fieldwork, Ingather, i-view London, PVR Research, Shugoll Research and watchLAB. For the most current list of member facilities by city, visit http://dialsmith.com/services/affiliate-facilities.html.
Ann Arbor, Mich., research company CFI Group has been awarded Patent No. 8,666,515, adding new analytic capabilities to the statistical modeling engine used by the American Customer Satisfaction Index research organization, Ann Arbor, Mich. CFI Group is the exclusive partner of the ACSI.
www.cfigroup.com
VideoMining Corp., a State College, Pa., research company, has redesigned its corporate Web site at www.videomining.com.
Invoke Solutions, a Waltham, Mass., research company, has been awarded Patent No. 20140038725, for Invoke Live, a software platform that allows for simultaneous interactions with large numbers of people, ranging from several hundreds to thousands, in a real-time event.
www.invoke.com