New version of SPSS for Windows
SPSS Inc., a supplier of statistical data analysis software, will introduce a new version of its software for Microsoft Windows in late June. According to company spokespersons, SPSS for Windows combines ease of learning and ease of use through a graphical user interface, with in-depth statistical features, file management and data manipulation capabilities, and the integration of high resolution analytical graphics.
Add-on helps Survey System users
Creative Research Systems has released a new product, Data Explorer, an add-on to its survey analysis package The Survey System. Data Explorer allows clients of research firms using The Survey System to examine the data to find relationships not apparent in the original report. They can create new tables and graphics using a mouse or keyboard. Clients, who do not need to know The Survey System itself, can use Data Explorer to create tables and charts with new information by restricting the tables and charts to certain kinds of people and by crosstabbing one question by another. They can also weight responses and include various statistics.
New biz-to-biz segmentation system
Ruf Corporation, a database marketing research firm, has introduced its new business-to-business marketing segmentation and clustering system RUF-AD VANTAGE. The system uses customized modeling or pre-existing business clusters. It locates and targets those businesses which are most likely to purchase your products and services. Ruf has combined industry economic relationships, industry patterns, specific business demographics, and consumer demographic data to produce several levels of clusters. The first level segments the national business environment into 41 clusters. Each higher level contains more clusters than the previous, with the highest level containing 65,000 clusters giving the most accuracy.
Strategic Mapping/ Borland joint effort adds mapping to database systems
Desktop mapping firm Strategic Mapping, Inc. and Borland International, Inc., a maker of database systems for desktop computers, have announced a joint marketing program whereby the two companies will develop and promote linkages between their products that will enable corporate users to add a geographic dimension to their database applications. "Borland users can gain significant benefits by incorporating GIS to expand the functionality of their databases," says Spencer Leyton, Borland senior vice president, business development. "Strategic Mapping' s GIS products are highly complementary to our database strategy, and we look forward to building bridges between the products."
The two firms hosted their first joint seminar in March in conjunction with DB Expo. The companies have plans to host a series of other seminars around the U.S. in 1992.
Restaurant database now usable with Claritas/ NPDC products
An agreement has been reached allowing the use of the RE-COUNT syndicated restaurant database in Claritas/ NPDC's market analysis and mapping systems. The RE-COUNT database, created by Restaurant Consulting Group, Inc., in Evanston, IL, contains data on more than 370,000 chain and independent restaurants in 45 food categories. The database also contains brand information and data at many geographic levels. Restaurant marketers use the data for competitive analysis, site analysis, trade area analysis, and real estate development. The agreement provides for the use of RE-COUNT data in Compass, Claritas/NPDC's PC-based marketing workstation, and in MAX 3D, Claritas/NPDC's on-line access system. Compass allows users to integrate, analyze, and map small-area demographics, PRIZM lifestyle segmentation, media data, product-usage data, TIGER street mapping files, any of 60 specialized databases, and their own customer or prospect data. MAX 3D is an online demographic data management and reporting system for marketing. It provides access to marketing databases via a PC and is compatible with popular mapping, spreadsheet, and database software.
Literature explains firm's database capabilities
A new information sheet from AUS Consultants outlines the use of sophisticated database information in market size, market share, location economics, risk analysis and product line forecasting. The AUS MarketTrace database combines statistics from the government and other sources with proprietary data. Available as tapes, diskettes and software.
Book explains marketing terms
A new book, "The Marketing Glossary: Key Terms, Concepts, and Applications," functions as a dictionary, encyclopedia, and working reference guide to commonly used marketing terms in disciplines such as management, advertising, direct marketing, sales, research, public relations, and sales promotion. With 1400 entries, the book provides discussions of the most critical marketing terms and succinct definitions of the rest. It contains explanations of important concepts, instructions for imple-mentation, real-life examples, checklists, and relevant formulas for readers to use. Written by Mark Clemente, a group marketing director for Coopers & Lybrand, the book is published by AMACOM Books and sells for $34.95.