••• online research
Track me, please
ZQ Digital Tribe service monitors respondents’ online lives
Luth Research, San Diego, has debuted ZQ Digital Tribe, a solution intended to provide companies with direct visibility into the daily digital lives of their customers and prospects. With ZQ Digital Tribe, a client-specified group of 200 individuals agree to have their digital lives monitored for a period of up to three months by downloading the online tool. The ZQ Digital Tribe’s online behavior is tracked and integrated with customized survey and transactional data. The offering is designed to allow users to monitor brand relationships and competitors by providing a holistic view of consumers.
www.luthresearch.com
••• customer experience
A complete picture
Synovate and ResponseTek collaborate to deliver real-time CEM solution
Research companies Synovate, Chicago, and ResponseTek, Vancouver, B.C., have partnered to provide clients with an online platform intended to collect, analyze and report customer data from various sources. The platform aims to help manage the customer experience down to a transactional level, integrating structured customer survey data and verbatim comments with unstructured social media feedback into a single platform.
Utilizing text mining and hot alerts, the platform also integrates with clients’ existing customer feedback processes to manage and recover any dissatisfied customers, providing a 360-degree view of customer experience in real time.
www.synovate.com/ce/smarttracking
••• mobile research
A better Beacon
Software suite adds new mobile surveying functions
Fresno, Calif., research company Decipher Inc. has integrated new mobile capabilities into Beacon, its research software suite. The new capabilities aim to cover areas of survey development and deployment, allowing surveys to be customized and adapted for mobile, ensuring proper handling and an optimum experience for respondents.
The mobile technology is designed to detect the type of device each respondent is using and deliver an appropriate and optimized survey style. The Beacon system provides best-practice guidance for those building the survey to ensure that the format will work for mobile respondents. Platform updates with the mobile capabilities include automatic detection and awareness of mobile devices, tablets, desktop browsers and game consoles; survey compatibility for mobile devices, providing high-performance styles for low-bandwidth devices; feedback, instructions and warnings for users who are building surveys to maintain mobile surveying standards; and options for mobile compatibility integrated in the builder module of the Beacon platform.
Beacon also provides built-in functionality for users to author their own surveys, with numerous question formats, survey designs, multiple languages and branding customization. A reporting portal monitors data collection in real time, providing various downloadable data file types and the ability to customize data. Beacon incorporates functions such as quality-control review tools, data cleaning, archiving and field monitoring.
www.decipherinc.com
••• mobile research
Insights anywhere, anytime
GutCheck goes mobile
Denver research company GutCheck has debuted GutCheck Mobile as a way for branding, corporate market research professionals, advertising agencies and market research-related companies to gain consumer insights anywhere, at any time, from any device. The mobile platform incorporates GutCheck’s recruitment engine, which can sort through its panel of over five million research participants to find the right consumer to be interviewed then and there.
GutCheck clients will have immediate access to initiate and conduct research from their mobile devices by using their typical Internet login with no special downloads, codes or apps required.
http://gutcheckit.com
••• survey analysis
MarketSight 8.5
Single-click data updating added
MarketSight LLC, a Cambridge, Mass., research company, has released MarketSight 8.5, the latest version of its survey analysis software for market researchers, analysts and corporate clients. The latest release offers features such as ChartSync, which aims to allow users to update their charts and data in an existing PowerPoint deck with revised data in MarketSight with a single click; the ability to display the results of stat testing in charts, both online and when exported to PowerPoint; and the MultiTask List, a productivity enhancement tool intended to display the status of current background tasks in process, such as importing or exporting large items, while enabling users to continue working on other tasks within MarketSight.
www.marketsight.com
••• customer experience
Finding the turning points
Maritz develops Make or Break CEM approach
Maritz Research, St. Louis, has developed a customer experience measurement technique, dubbed Make or Break. Make or Break is intended to allow companies to pinpoint the moments in a customer journey when their attitude toward a brand turns from loyal to devoted or from passive to disgusted.
Through interviewing 12,500 customers across a range of industries including technology, retail and banking and regions (North America, the U.K. and Germany) on topics such as customer service representatives, Web sites and automated call centers, Maritz has been able to explain two-thirds of the variability in overall satisfaction models.
www.maritzresearch.com
••• data analysis
Your data, your way
Web Insights Navigator portal gets an update
Atlanta research company CMI has partnered with MarketSight LLC, a Cambridge, Mass., research company, to update its Web Insights Navigator (WIN) portal, an analytics and reporting platform designed to provide statistical analysis of data and interactive charts.
The enhanced WIN portal features three tiers of access, which clients can select based on their individual needs. WIN Manager is designed for users who want easy online access to key information and insights provided by their CMI project manager. WIN Analyzer allows for quick, intuitive crosstabulation for clients who want to explore research data to access deeper insights. WIN Analyzer is for client-side researchers and corporate decision makers who are comfortable with analysis and want immediate answers to their questions. WIN Enterprise is a customized knowledge platform that facilitates data-driven communication and accountability throughout a client’s organization.
www.cmiresearch.com
••• online and omnibus
Quant profiling dives deeper
Omnibus service upgraded; panels connect with Facebook
Dallas research company Toluna has released the Toluna Global Omnibus, an omnibus service designed to offer fast nationally-representative feedback. Data is reported by age, gender, region, marital status, income, employment status, household size and the number of children in the household. Data can be provided in Excel or ASCII.
Product features include daily fielding and quick turnaround; ability to ask up to 30 questions; 1,000-5,000 completed interviews; and the ability to include media, audio and/or video.
Additionally, Toluna has released PanelPortal Connect, the integration of its online panel community management platform PanelPortal within Facebook. The platform is designed to transform the value of Facebook fan data by adding profiling information.
PanelPortal Connect allows brands to invite their Facebook fans to join a branded panel community, hosted within their Facebook fan page. Facebook users can register, complete their profile information and take part in polls, surveys, discussions, blogs, onsite activities and more, without leaving the site.
www.toluna-group.com
••• omnibus research
Social chats with quick results
TNS ChatterBus sessions gets omnibus participants talking
London research company TNS Omnibus has launched ChatterBus, an omnibus for social community online discussions. Each ChatterBus session online is designed to engage participants in conversation and discuss issues in an open forum. Clients can book time slots from five-to-90 minutes and receive conversation details in 24 hours. All sessions are professionally moderated and involve up to 10 participants drawn from the general public, recruited from TNS Omnibus’s CAPI Omnibus survey. ChatterBus is currently in the U.K. only.
www.tnsglobal.com
••• online research
The community has spoken
SodaHead offers Advanced Voting Demographics
Encino, Calif., online social community SodaHead has launched Advanced Voting Demographics, designed to provide detailed free polling analytics online. Advanced Voting Demographics offers demographics, insights and results previously unavailable via a polling site.
Advanced Voting Demographics is available to all polls that reside on SodaHead.com that receive at least 25 votes and provides results broken down by demographics including age, gender, religious view, education, income, political views, sexual orientation, relationship status, employment status, number of children and whether the respondent considers him/herself a smoker or a drinker. Posing a question or survey on SodaHead.com is free of charge and results are instantly available on the site.
www.sodahead.com
••• online research
Group your sample sources
Online sampling platform integrates data quality technology
Encino, Calif., research company uSamp has enhanced its self-service online sampling platform SampleMarket. The latest version of SampleMarket aims to allow users to add multiple suppliers of survey respondents to market research projects to centralize the research process by grouping together sample sources into a single project dashboard.
The update is also designed to provide full de-duping capabilities. SampleMarket has adopted San Francisco research company MarketTools Inc.’s TrueSample data quality technology, designed to identify and remove fake, duplicate and unengaged respondents from research samples. SampleMarket is browser-based and requires no software download or installation.
www.usamp.com
••• quantitative research
Take control of your study
Tools let marketers react, respond while study is in the field
Target Research Group, Nanuet, N.Y., has launched Real Time Insights and Real Time Insights LIVE. Real Time Insights aims to let users analyze and react to incoming data in real time; change parameters or modify project design while testing is in progress; add new lines of questioning; or end a study early to save costs.
With the Real Time Insights LIVE option for central location studies, users can control the camera to watch respondents interact with the product and speak directly with them to gain greater depth of understanding. Using a split screen on the computer, it is possible to view responses to the questionnaire as they are entered and ask the respondent for clarification.
www.targetrealtime.com
••• social media research
Improving intel online
MarketVision debuts SocialMedia IQ platform
MarketVision Research, Cincinnati, has launched SocialMedia IQ, a platform intended to help clients make sense of the social media conversation and drive positive brand behavior.
SocialMedia IQ’s analysis pulls from over 95 million data sources with the goal of providing clients with insights and ideas to execute against within their marketing plans. The platform can also be used to enhance brand health tracking; understand consumer language; create more effective communication; establish hypotheses prior to moving into additional research; and understand the competitive landscape.
www.mv-research.com/socialmediainsights
••• Briefly
Marlborough, Mass., research education company Research Rockstar has released SurveyGrader, an online survey-grading tool created to help novice designers maximize the benefit from DIY market research tools. SurveyGrader is designed to identify a survey design’s strengths and weaknesses and is available as a free service on the SurveyMedic Web site.
www.surveymedic.com
TechOrigami Software, India, has released Unmetric, a social media intelligence benchmarking tool that mines and distills data around the Facebook pages and Twitter IDs of leading brands. The tool currently provides data on Facebook and Twitter and includes specific benchmarks for various sectors. In addition, Unmetric offers an intelligence module designed to dissect the content strategies of brands on Facebook.
www.unmetric.com
20|20 Technology, a division of 20|20 Research Inc., Nashville, Tenn., has launched QualLaborate 2.0, a software platform built to serve as a concept evaluation and image markup tool. QualLaborate 2.0 works inside of 20|20’s QualBoard platform and includes a feature called First Impression that is designed to capture participants’ unbiased, gut-reaction opinions about each concept or idea and allow participants to use the markup tools to explain their overall reaction.
www.2020research.com
Saskatoon, Saskatchewan, research company itracks has expanded its online qualitative offering to include Reality Check, an online concept test that aims to allow consumers to complete a short survey and make comments and revisions to the subject matter before responding. In social media research, the new offering aims to interpret consumer-speak online as they discuss loves and hates about brands, categories, issues and trends.
www.itracks.com
Vancouver, B.C., research company Vision Critical has introduced the Vision Critical Customer Experience Management platform, designed to automate the collection and integration of data from customer surveys, CRM, transactional databases and social media to deliver a real-time view of the total customer experience that an organization is providing to customers.
Separately, Vision Critical has launched Quick Reports, a reporting module for its online community panel platform Sparq. Quick Reports is intended to generate customized online reports that can be shared via a Web link or e-mailed as Excel files via Sparq.
www.visioncritical.com
Kinesis Survey Technologies LLC, Austin, Texas, has published Evolving Best Practices in Mobile Surveys and Online Administration, a white paper focused on best practices concerning mobile survey design and delivery. It is available as a free download at www.kinesissurvey.com/resources/whitepapers.
DataSpace Software has released the beta version of DataSpace, a data viewing, analysis and sharing platform. The program is expected to include interactive charts, dashboard features and automated reports production.
www.dataspaceshop.com
Montreal research company Voxco has launched Acuity4 Survey, an online survey software platform for enterprises and market research firms. Acuity4 Survey is designed to combine a survey-scripting engine with a new approach in user-interface design and includes tools such as a questionnaire logic engine; a WYSIWYG questionnaire editor; a questionnaire translator; e-mail invitation and management functions; and a results-reporting application.
www.voxco.com
Latinum Network, a Bethesda, Md., Hispanic business network, and Geoscape, a Miami research company, have partnered to provide Latinum members access to Geoscape’s data and visualization tools through Latinum’s online portal. Through this collaboration, users can utilize the basic-level Geoscape Intelligence System included as part of the Latinum membership to improve the understanding of Hispanic consumer insights.
www.geoscape.com
Boston research technology company SensoMotoric Instruments (SMI) has released SMI Eye Tracking Glasses, its binocular mobile eye-tracking glasses. The glasses feature binocular eye-tracking data; accuracy over all distances due to automatic parallax compensation; and scene details in HD quality. Two small cameras on the rim of the glasses capture the eye movements of the wearer and map the gazepoint into the HD scene video.
www.eyetracking-glasses.com
MARSC Limited, a Surrey, U.K., research company, has released its MARSC.net v1.3 sampling and panel management system. Features new to version 1.3 include improved profile and activity filtering; introduction of custom dimensions enabling the combination of interlocking and non-interlocking sample selection methodologies; introduction of sample prioritization as an alternative to random selection; external files may be used as the base (or as an exclusion criteria), enabling the precise targeting of sample; and user-definable metadata fields allowing users to store more detail against sample jobs.
www.marsc.com
Austin, Texas, social media community NaturallyCurly has released TextureTrends, a report that includes market insights from 3,800 participants and provides insights into the attitudes and purchasing behavior of people with curly, kinky and wavy hair (over 60 percent of the global population).
www.naturallycurlynetwork.com/texturetrends
Denver research company Qualvu has launched its Qualvu Share platform. Qualvu Share is intended to allow stakeholders and researchers to share consumer stories and insights that emerge from video highlights via a blog environment. In addition to enabling multimedia sharing, discussions built around consumer candid video comments can be downloaded in the form of a PDF.
www.qualvu.com
Nuremberg, Germany, research company The GfK Group has launched a scanner-based consumer panel in Turkey, which will be part of GfK’s Europanel.
www.gfk.com
Irvine, Calif., research company SK&A and Cegedim Customer Information, the research division of French software company Cegedim, has expanded its Physician Connect custom market study capabilities for the U.S. health care market. Physician Connect has been integrated with OneKey, a data-verification and database service powered by SK&A.
www.skainfo.com
Little Rock, Ark., marketing technology company Acxiom has rolled out an incentivized survey that uses a door-drop to drive consumers to an online lifestyle questionnaire at www.surveystoday.co.uk. The survey is being launched in partnership with postal services operator TNT Post. The survey will run alongside Acxiom’s existing online and paper-based questionnaires to bolster the company’s data.
www.acxiom.com
Prosper Mobile Insights, a division of BIGresearch, Worthington, Ohio, has debuted the Prosper Mobile Android Tablet App and InsightCenter, a platform designed for the visualization and delivery of insights and answers on how consumers are using smartphones and tablets. Available data includes how consumers are using their mobile devices, their needs, behaviors and future purchase plans.
www.propsermobile.com
The University of Cape Town Unilever Institute of Strategic Marketing, Cape Town, South Africa, and its research partners have released the results of a study into the consumer behavior of South Africa’s top earners.
www.unileverinstitute.co.za
San Francisco research service Userlytics has launched a suite of demographic targeting capabilities for its interactive testing solution. In addition to selecting testers by criteria such as age, gender and education level, clients can now filter for attributes including salary/household income, mobile device ownership and service providers utilized.
www.userlytics.com/recruiting-0
London research company Tpoll has added Tqual Live, an online focus group tool, to its suite of tools. Tqual Live has been integrated with Tpoll’s Tqual Bulletin Board and community to offer clients a flexible and cost-effective way of using focus group methodology.
www.tpoll.com
Oslo, Norway, research software company QuestBack has released QuestBack Social Insight, a tool intended to offer a professional feedback management system and solution for data collection from Facebook fans and visitors. It also offers a method of capturing Facebook users’ profile data. The product is an extension to the QuestBack EFM service and will be launched as a separate module.
www.questback.com
New York technology solutions company Collective and Portland, Ore., research company Rentrak Corporation have released TV Accelerator, an online advertising capability intended to allow advertisers to target audiences that viewed their TV advertising with online display and video ads.
www.rentrak.com
Ipsos Markinor, a South Africa research company, has introduced Omni-Express, a survey that aims to measure opinion and consumer attitudes in trendsetting areas. The offering includes 600 face-to-face quota-controlled interviews in metropolitan areas, including Johannesburg/Pretoria, Durban and Cape Town.
www.ipsos-markinor.co.za