••• advertising research
OOH ad solution uses beacons
Target consumers on-the-go
San Diego location-based survey firm Gimbal is partnering with York, Pa., mobile billboard and field marketing company do it outdoors to create an out-of-home advertising solution using beacon technology to reach consumers through an integrated smartphone campaign. Beacons will be placed on mobile billboard units owned and operated by do it outdoors, along with other field marketing activation sites. Once a consumer is within the beacon zone (effective from up to 50 meters away), content is delivered to the consumer via push notification within an advertiser’s own mobile app or by partnering with a third-party mobile app that introduces a brand to the consumer. Gimbal’s beacons support iOS and Android devices and use Bluetooth Smart, geofencing, analytics, security features and privacy controls. Content can be delivered in real-time and can be programmed to only serve messages once or within specific parameters.
www.gimbal.com
••• health care research
Research approach simulates physician decision process
Focus on complex treatment protocols
New Hope, Pa., health care research and consulting firm RG+A has launched Dynamic Practice Simulation Line of Therapy, a new research approach that is designed to help forecasters predict performance for products with complex treatment protocols that may extend through several lines of therapy. The new approach simulates the decision process by giving physicians a set of realistic patient profiles in a given treatment area, having them treat the patients and receive feedback after each treatment on its effectiveness. Treatment decisions are assessed over three lines of therapy and may include multiple decisions such as induction and maintenance therapy at each point. Physicians then make treatment decisions under two scenarios – the market as it currently exists and a future market after the launch of a new treatment.
http://thinkrga.com
••• hispanic research
Firms debut Hispanic segmentation
Uses four attitude-based segments
Researcher Nielsen and Culturati Research and Consulting, San Diego, are now offering the Nielsen-Culturati Hispanic Segmentation, which combines Nielsen’s Homescan Panel data with Culturati’s attitudes-and-values-based U.S. Hispanic segmentation model. With the Nielsen Hispanic Homescan Panel, four attitude-based segments will be used:
Latinistas (culturally Hispanic) are very traditional and Hispanic-centered, as well as the least focused on blending cultures. One-third of Latinistas are second- or third-generation and more than half prefer to speak Spanish but can use English if needed.
Heritage Keepers (bicultural), while somewhat progressive, are Hispanic-centered and focused on preserving their heritage. Most (86 percent) Heritage Keepers are first-generation Hispanics and prefer to speak Spanish.
Savvy Blenders (bicultural) are very progressive, embrace diversity and are focused both on preserving their heritage and blending cultures. Savvy Blenders are bilingual and their language preference is highly situational. While this segment has a strong second-generation population, at 49 percent, it is quite diverse with first-generation accounting for 29 percent and third-generation accounting for 22 percent of the segment.
Ameri-Fans (culturally American) are progressive, with a diluted Hispanic heritage and are closest to the average mainstream consumer. The majority (82 percent) is second- or third-generation and prefers to speak in English.
http://culturatiresearch.com
••• customer experience
Questback launches new dashboard
Help with sharing of feedback data
Oslo, Norway, researcher Questback now offers its MySight dashboard, which is designed to speed the connection, analysis and sharing of feedback data, link it to enterprise systems and measure against business KPIs. The new dashboard is made up of two components, including MySight DataFlow, which extracts, transforms and loads data from any specified source to allow businesses to bring together their customer experience, marketing, market research and other data in a single place. The dashboard then allows managers to visualize and explore the data to create interactive reports and enables organizations to combine data from different feedback initiatives like voice of the employee, voice of the customer and employee engagement initiatives and provide a picture of overall organizational performance.
www.questback.com
••• location-based research
Confirmit adds beacon-triggering solution
Capture in-the-moment behavior
Confirmit, Oslo, Norway, has developed a location- and beacon-triggering solution that allows users of Confirmit Horizons to use mobile, location and beacon technology to better understand and act upon in-the-moment customer behavior as part of a voice of the customer, voice of the employee or market research program. The solution captures location events through geofencing or beacon technology and identifies when a mobile device is near, has entered or exited a specific location or is close to a key location such as an in-store display. By building rules based on combinations of these location events, customized messages or surveys can be sent to customers or panelists via a fully-branded app. It allows business to maintain control of when and how next-step actions are deployed.
www.confirmit.com
••• research platforms
Analytics platform from YouEye
Create video highlight reels
Mountain View, Calif., research company YouEye has created a new prescriptive analytics platform that enables marketers to design and program studies, source panels and execute research projects and also automates coding and analysis. Marketers can design and program a study using research best practices and methodologies and researchers can source studies, identify desired demographics, integrate their own panels or use participants from panel management companies. The platform also codes video results automatically using a framework, technology stack and methodology to create short video highlight reels and generate data that can be viewed on a dashboard. It also allows users to conduct follow-up research using data generated during the initial study.
www.youeye.com
••• Briefly
G&R, a communications research company located in Pennington, N.J., has opened an in-house neuromarketing research lab focused on facial electromyography (fEMG) and its applications in evaluating emotional response to advertising, Web sites and product design. The lab provides a facility for companies interested in learning about neurophysiological measurement and conducting full-service neuromarketing studies. It is also available for researchers interested in using the space and equipment to administer fEMG studies themselves.
www.gandrllc.com
Evanston, Ill., research firm E-RM has developed a compact, full-service hybrid research service for innovators, entrepreneurs and VCs to assess market viability of new consumer products. Called Q3MA, it uses consumer panel services to gather pinpointed quantitative and qualitative feedback to diagnose a new consumer product’s prospects for nationwide growth or market expansion.
http://your-research-resource.com
Denver-based mobile survey platform GeoPoll and London media and marketing insights firm Kantar Media have collaborated to create Kantar-GeoPoll Media Measurement in Africa. The product builds on GeoPoll’s media measurement service by adding Kantar Media’s research and technology tools to GeoPoll’s mobile data collection methods. The joint product will refine the mobile data methodology that GeoPoll has used to collect daily audience data.
http://research.geopoll.com
Los Angeles audience and insights platform Instantly and New York-based entertainment marketing and rewards platform Viggle Inc. have partnered to measure the impact of mobile advertising within the Viggle app. Additionally, Viggle users can earn Viggle points by participating in market research and ad effectiveness studies supplied by Instantly and be redeemed for various rewards including movies, television shows, music and other rewards.
http://viggleinc.com
Madison, Wis., software firm Digsite has launched a new version of its social media-inspired tool for online market research. The research platform gives businesses and agencies a method for engaging with customers in private online communities to gather insights to inform business decisions, marketing and product development. The new update includes automatic screen resizing, enhanced audio, video and photo uploads, augmented survey tools to support multiple question types and other engagement features like comment tracking and notifications.
www.digsite.com
Scotland-based qualitative research software provider Quirkos has released an updated version of its software, offering new features and enhanced performance, including a PDF import feature, improved performance for large projects, report generation and styling and a new visual look. Quirkos says it has also fixed numerous bugs and activation issues.
www.quirkos.com
Irvine, Calif., survey incentive firm txtMovies celebrated its second year of operation by relaunching its survey incentive platform on its new Web site which incorporates responsive design practices and enables an optimized mobile experience.
www.txtmovies.com
Danbury, Conn.-based IMS Health launched IMS Health Insights, an app that allows life science and health care decision makers to locate and download IMS Health research and white papers. Content on the app dates from early 2014 and is continually updated.
www.imshealth.com
42 market research, a health care research provider based in Dubai, United Arab Emirates, has launched its new health care panel for pharmaceutical research in the Czech Republic, allowing the company to offer its medical research services in the Czech Republic with potential panelists consisting of physicians, dentists, pharmacists and opticians.
www.42mr.com/en
Think with Google, Google’s marketing research arm, has unveiled Travel Dashboard, a free online tool that uses Google data to highlight trends across car rental, air and hotel verticals in the U.S. The data is updated quarterly and is intended to help marketers in planning their campaigns.
www.thinkwithgoogle.com
New York media and technology platform Xaxis now offers Xaxis Viewpoint in Asia Pacific, a programmatic product that gives advertisers 100 percent viewability in Asia-Pacific. Advertisers are only charged for ads that are viewable according to the Media Rating Council and Interactive Advertising Bureau. These standards will help advertisers use viewability to measure the effectiveness of their campaigns.
www.xaxis.com
Ahalogy, a Pinterest-focused marketing company based in Cincinnati, has launched Liftwords, a technology that allows marketers to optimize their content on Pinterest by leveraging specific keywords to drive performance on Pinterest. Liftwords suggests keywords in real time as marketers pin content based on Ahalogy’s content and trend data.
www.ahalogy.com
Chicago research firm IRI has created IRI On-Premise Advantage, a CPG industry-based point-of-sale projected tracking service for the on-premise marketplace, including establishments where food and drinks are consumed where purchased, like bars and restaurants.
www.iriworldwide.com/en-US/home
U.K.-based firm DJS Research has launched alumnus, a market research offer that allows universities and other establishments to benchmark their alumni relationship metrics against other institutions and to determine a segmentation, which can be applied across the entire alumni database. It also lets higher-education institutions establish key drivers of alumni engagement and contributions.
www.djsresearch.co.uk
Ipsos Healthcare has launched a syndicated Molecular Diagnostic Monitor that focuses specifically on hematological malignancies and measures and tracks the usage of companion diagnostics and other tests across a range of leukemias and lymphomas. It currently covers the U.S. and will be rolled out in other markets shortly.
www.ipsos.com/marketing/healthcare
Dallas-based Worldwide Market Research Inc. now offers specialty panel-building and management as a new service, targeting small and mid-sized business, scientific and research associations who need a scalable way to reach their audiences for market research.
www.worldwidemr.com
London-based consumer goods company Unilever has signed a new deal with Dublin-based mobile marketing company Brandtone to enable its brands to use mobile and big data to build relationships with consumers, particularly in emerging markets. As part of the deal, Unilever will support Brandtone’s expansion into four new markets, including India, China, Indonesia and the U.S. and build on existing relationships.
www.unilever.com
U.K. research agency YouGov has partnered with DigitalMR, a research firm also based in the U.K., to offer communities 247 in Iraq. The communities 247 platform by DigitalMR is equipped with a range of marketing research and communications tools and allows companies worldwide to recruit consumers for market insights, co-creation, activation and customer advocacy.
https://today.yougov.com
Finland-based data network and telecommunications equipment company Nokia Networks has launched two analytics services, Ad Analytics and Big Data Consultancy. Ad Analytics extracts data from operator networks, anonymizes it, analyzes it according to target segments specified by the advertising agency and enriches it with location data from maps and demographic data from public sources. Big Data Consultancy builds off of Nokia’s existing analytics and knowledge in big data architecture, network data insight, analytical modelling and value realization approach to help operators reduce costs, improve customer experience and grow subscriber revenue.
https://networks.nokia.com
Warren, N.J., researcher Lightspeed GMI has expanded its survey programming platform, QuestionArts, into all of Lightspeed GMI’s operating markets, led by Jon Puleston, vice president of innovation. The firm also made additions to its survey design leadership team, including Melissa Moxley, who was appointed as global product lead, and Steven Walsh as global technology lead.
www.lightspeedgmi.com
Leominster, Mass., research firm Jibunu now offers Client Adjustable Testing Environment, or CATE, a tool that allows customers to control their survey-testing environment. CATE gives testers more survey flow and variable control and adds visibility to their surveys. The functionality applies to both respondent-visible and back-end analytic elements. CATE allows for a more efficient testing process and provides additional methods for confirming the accuracy of programming and data structure. Separately, Jibunu has launched CLONE (Consistent Layout, Only New Elements), a methodology that sets up survey elements so they can be easily copied, or cloned, for future use. CLONE comes in three offerings, including standard, custom and advance, each with its own features.
www.jibunu.com
Reston, Va., media measurement firm comScore has made its Xmedia solution widely available in the U.S. The measurement solution allows users to create cross-media packages that combine properties from TV and digital to analyze audience reach and engagement across platforms.
www.comscore.com
Costa Mesa, Calif., firm MFour Mobile Research has added Amazon gift cards as an additional instant mobile payment option for its Surveys on the Go application. The option expands choices for panelists to cash out once they hit the $10 benchmark.
http://mfour.com
Waltham, Mass., analytics firm Affectiva and eye-tracking firm iMotions, Boston, have partnered to make Affectiva’s Affdex facial coding and emotional analytics software available on the iMotions Biometric Research Platform, allowing human behavior researchers to combine facial coding and emotion analytics with eye-tracking, brainwave measurement (EEG) and physiological sensors with traditional surveys and questionnaires, which are also fully integrated.
www.affectiva.com
Stamford, Conn., sports and entertainment intelligence firm Repucom has launched its World Golf Survey, a survey of the global golf community that will describe golf’s current commercial landscape around the world, from participation to viewership, and examine key trends shaping professional golf in the future, notably its inclusion in the Olympic program in 2016.
http://repucom.net
South Jordan, Utah, research firm MaritzCX has completed the unification of its software platform to create its new MaritzCX platform. The SaaS-based platform is powered by big data technologies that deliver insights for CX programs. It is designed to enable organizations to increase customer retention, conversion and lifetime value by collecting omnichannel customer information, analyzing the data, turning it into a view of the customer experience and making it available to everyone in the organization. Customers’ data is protected locally in their operating country through the use of data centers.
www.maritzcx.com
U.K.-based payments processing technology firm Worldpay has debuted Insights Services, its big data analytics proposition that uses Worldpay’s payment information to allow retailers to better understand aggregated consumer spend and preferences, both online and in-store. Worldpay data gives customers a market perspective of consumer spending patterns and loyalty behaviors at a national and local level by sector, payment type, channel and time of day. The service can act as a standalone solution or complement existing CRM and loyalty systems.
www.worldpay.com/us
U.K. research agency BrainJuicer has launched ComScan, a System 1 communications testing methodology that allows for an overnight understanding of a piece of creative’s emotional resonance. ComScan facilitates quick screens, checks and iterative tests/re-tests of creative ideas to aid in media planning and spend guidance while keeping the focus on emotion as the only driver of marketing.
www.brainjuicer.com
Oslo, Norway, researcher Confirmit has released version 19 of its Confirmit Horizons solution for customer experience, voice of the employee and market research. The latest version has ease of design and deployment across channels and analytics and reporting in multiple formats.
www.confirmit.com
Australia-based digital out-of-home media company Inlink has created a real-time audience measurement and analytics platform that gives clients and agencies information on the reach and effectiveness of their brand campaigns. The platform uses Wi-Fi technology to count footfall volumes, dwell time and proximity of people to specific locations. It captures data points to provide a view of people-traffic volumes and provide analysis of trends and traffic behaviors and offer campaign-specific reach and frequency information using current data.
www.inlink.com.au
Little Rock, Ark.-based data marketing company Acxiom has partnered with Australia-based Roy Morgan Research and major media agency groups to give marketers an increased capacity to find and target their audiences on Facebook. Advertisers can access views of their customers using Roy Morgan and Acxiom data and bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution, with campaigns set to go live this week.
www.acxiom.com
Austin-based research firm Kinesis Survey Technologies has launched the Advanced Recruitment Source Report, the first in a series of reporting tools available within the Kinesis Panel platform. It allows panel managers to identify their most valuable panel sources and adjust compensations accordingly, providing a financial model for Kinesis’ clients. It also offers customized configurations via a drag-and-drop interface, so each panel may design according to its needs. Kinesis plans to roll out additional reporting tools during Q4 2015.
www.kinesissurvey.com
Aki Technologies, a San Francisco-based mobile advertising platform, is now available. The platform, founded by Scott Swanson and Alvaro Bravo, connects marketers to consumers during the times they are potentially most receptive to advertising. Aki’s Mobile Moments Index analyzes mobile activity data points that assess a consumer’s ad receptivity at a given time, allowing advertisers to target consumers when they are most likely to engage with an ad and deliver the ad format that best aligns with their level of receptivity at that moment.
http://a.ki