••• DIY research
SSI launches suite of self-service tools
Includes Survey Builder, diagnostic tool, more
Shelton, Conn., researcher SSI has launched the SSI Suite, which features tools including: SSI Survey Builder, a free survey authoring tool that lets users create online or mobile surveys; SSI Self Serve Sample, which works with Survey Builder and other survey platforms to provide integration with SSI’s online and mobile sample, providing access to a range of target audiences; SSI Survey Score, a free survey diagnostic tool that tests questionnaires before they go into the field to detect problems that may affect survey outcome and success; and SSI Sample API, an automated application program interface that provides control and access to SSI sample audiences using a company’s existing in-house systems.
••• health care research
Borderless Access offering proprietary specialist physicians panels
U.S., U.K., Canada, India
India-based research company Borderless Access has launched HealthSight, a solution for health care research that provides access to proprietary specialist physicians panels. Hosted on HealthSight, the new panels are for developed health care markets such as the U.S., U.K. and Canada along with growing health care hubs in countries like India. The HCP panels focus on general and lifestyle disease practice, orphan disease practice and ancillary health care services. The solution enables global customers to check and test the feasibility of market research sampling designs, allowing them to optimize their sampling and reduce project costs.
••• online qualitative
Digsite debuts SmartReporting for online qual
Applies natural language processing, automation
Madison, Wis., insights community platform Digsite has launched SmartReporting, a solution that applies natural language processing and automation to online qualitative research. The platform uses automated recruiting to target consumers and invite them to join a private online community. It then automates components of the research process to provide results in as little as 24 hours. Users gain insights on customer experiences, new product concepts, brand positioning and more and can customize and pull reports. Two Digsite features, QuickTags and AutoPinning, work within the platform to earmark the most relevant keywords and quotes appearing in the research. In addition, users can see key quotes, images and videos on their My Pins wall and can customize the results and share them in an online backroom for team discussion.
••• media research
New quarterly media study from Simmons
Examines cord-cutting, views on fake news
Simmons Research, New York, has launched its Enhanced Media Measurement Study, which provides marketers with insights into modern media consumption and consumer behavior in the United States. Updated quarterly, the study will provide insights that include: streaming by content provider and device usage; consumer segments by topics such as cord-cutting, streaming vs live, etc.; trustworthiness of news sources and fake news; attitudes about advertising on VOD and streaming media services; mind-sets of streaming media users, non-users and motives for their behavior; reasons for subscribing (and unsubscribing) to cable and satellite services; and drivers and attitudes of binge-watchers.
••• Briefly
Nashville, Tenn., researcher Consensus Point has launched Huunu Prediction Markets, an automated prediction markets tool, on ZappiStore’s online research platform. Huunu Prediction Markets uses a validated prediction algorithm to capture the collective judgment of a target audience to predict future trends and market preferences. The tool is live now in the U.K. and U.S. and will be launching in 12 other countries by the end of 2017.
New York-based technology company 7Park Data has launched Streaming Audience Intelligence, an enhancement to its streaming product that enables segmentation of streaming video viewers by what they watch and the creation of custom audiences based on demographics, region and more.
Milwaukee research firm The Dieringer Research Group has published a new e-book, Be a Product Trailblazer: The Path to Brand Longevity, available for free on the firm’s Web site.
Shelton, Conn., researcher SSI, in partnership with the DMA Institute, has introduced its Campaign Optimizer, which validates and measures ad viewability and provides connection with panel member consumers about their recall, enabling follow-up actions like store visitation or product purchases to quantify behaviors and results and redirect campaign investments based on consumer feedback.
Warren, N.J., researcher Lightspeed has introduced its mobile engagement app, LifePoints, in the U.K. and Australia. Initially launched across the U.S. in June, LifePoints will continue to roll out in additional markets through 2017 and 2018.
Connecticut-based insights consultancy Vertigo Partners has launched Shattered Glass, a platform for streaming face-to-face conversations that provides live-streaming of in-person studies.
Chicago-based researcher IRI has launched IRI Illness Tracking, a solution that pinpoints consumers who suffer from cough, cold, influenza and allergy symptoms throughout the year, helping over-the-counter product marketers and retailers to grow sales during the flu season through better planning and activation programs.
Seattle-based online sample company Research For Good has reported that its do-it-yourself sample buying portal, The Sampling Place, is out of beta. The platform includes an updated design with a user-friendly interface, improved search and project management features, a customizable home page and more.
Great Neck, N.Y., research company Lieberman Inc. has launched an updated, redesigned Web site, www.liebermanresearch.com. The site highlights its new proprietary qualitative software, Sensor, where respondents participate via self-designed avatars in a virtual setting.
Chicago-based researcher IRI has added the IRI E-POS Measurement Solution to its E-Commerce Solutions Suite. The solution provides clients with a granular look into categories, brands, individual items and weekly level data on e-commerce purchases based on point-of-sale data from individual retailers.
Reston, Va., firm comScore has extended access to its free viewability measurement solution globally. ComScore Viewability is a self-service solution that continuously measures digital campaigns within and across publishers and ad networks through an interface that reports baseline display and video viewability metrics.
Hong Kong-based start-up Datum is working on a system to allow anyone with a mobile phone to safely and securely share their data. Users will be paid by a blockchain distributed model in the form of a token, named DAT. DAT tokens will be exchangeable for hard currency or cashed out for gift vouchers from companies such as Amazon, Alibaba and others.