New CATI/CAPI software
Heskes & Partners, Amsterdam, The Netherlands, has introduced new CAPI and CATI software, IT, consisting of five modules. The new Windows version of the interviewer module, Dmaker for Windows, makes it possible to include multimedia elements in an interview (e.g., radio/TV commercials).
New benchmark measures competitiveness
Competitive Benchmarking Associates, a division of Branham Marketing Strategies, Houston, has developed its own research instrument, the Competitive Strength Inventory, to measure the levels of competitiveness, customer loyalty and marketing effectiveness for all competitors providing a product or service to a given target market.
Report profiles African-Americans
DataDeeds, Inc., a Silver Spring, Md., firm specializing in the African-American market, has released "The Black Report," a detailed statistical prone of Afrcan-Ameficans and their future prospects. The report was written by Billy Tidwell, former director of research for the National Urban League and current president of DataDeeds.
How do consumers make their produce choices?
The Consumer Research Network, Philadelphia, is offering a report designed to help food marketers understand consumers’ views of 35 produce categories. Based on research with 202 shoppers on their current and potential use of produce items, the If/Then Produce Study covers 10 barriers that shoppers face in trying to increase their consumption, and covers topics such as the role of convenience, belief in media hype and concerns about quality, price and safety.
New product, updates from Cardiff
Cardiff Software, San Marcos, Calif., is now shipping its TELEform Intemet Solution. Optimized for Windows 95 and Windows NT, the product automates the process of creating, distributing and reading information from HTML-based forms. TELEform documents are convetted into HTML-based forms and can be placed on the Internet/ Intranet to be filled out by anyone with a Web browser. Completed forms are transmitted, using standard protocols such as MAPI or POP3, directly to the TELEform Internet Server. The TELEform Reader then converts the information into the appropriate database langnage and transmits the data to the specified database. The company has also updated its TELEform Standard data processing product and TELEform Elite forms processing system to version 5.3.
Tracking system from Griggs-Anderson
Griggs-Anderson Research, Portland, Ore., is now offering the Performance Tracking System, an electronic tool designed to provide ongoing feedback on service and product performance. The service is designed to monitor technical and customer service satisfaction, product satisfaction, advertising and promotion effectiveness, sales contact outcomes, company or product awareness, and company image.
Pulse Train updates Pulsar
U.K.-based Pulse Train Technology has released Pulsar 2, an update of its Windows interactive data analysis package. Designed to be smaller and faster than its predecessor, the product lets users analyze larger data sets on a desktop PC. The program also features a new graphics package and can perform additional statistical analyses such as Chisquare and t-tests.
View credit card mailings on CD
BAIGlobal Inc., Tarrytown, N.Y., now offers Inside Track Commtmications Finder, a CD-ROM program that allows users to view competitive credit card communications such as statement inserts and solo mailings sent by credit card issuers to encourage frequent card use and customer loyalty among cardholders. Users can search for communications by card issuer and/or type by clicking on the issuers and communication categories they wish to see. Copies of all communications can then be printed out.
Quantime enhances Web research capabilities
Quancept Web from Quantime Corp., New York, makes available the options in traditional CATI and CAPI research for Web research. By adapting existing survey software for CATI and CAPI, Quancept Web allows researchers to use complex routing and randomization procedures used in non-Web surveys. It also allows rotation of questions and response lists. The product has built-in consistency checking and allows rewording of questions based on answers to previous ones. Users can display pictures and play music or sounds.
Software gives retailers store-level feedback
ACNielsen Corp., Stamford, Conn., has launched SPACEMAN Viewer, a software application that provides retailers store-level feedback on their merchandising programs by letting field personnel directly view and act on floor and shelf plans. With the software, users can view planograms prepared by merchandising analysts, make comments on them and return them to the analysts for further action. If the planogram requires no further comment, the user can print it out along with charts and reports to execute the desired floor or shelf plan. The product is available on CD-ROM, diskette or through the company’s Web site at http://acnielsen.com.
Sawtooth updates Sensus
Sawtooth Technologies, Inc., Evanston, Ill., has released version 2.0 of its Sensus interviewing software. The new release offers enhanced capabilities within the core module, Sensus Q&A, and new modules (Sensus Multimedia, Sensus TradeOff, Sensus Choice and Sensus Advanced Development Environment) that can be coupled with Sensus Q&A to meet specialized needs.
New SPSS product determines sample size
SPSS Inc., Chicago, has introduced SamplePower, a new product that enables researchers to determine the correct sample size for research before data is collected. An interactive guide takes users through the process, explaining terms and choices along the way. An interactive summary describes current settings.
Free name generation guide
The Namestormers, a name development firm in Lago Vista, Texas, is offering a free Naming Guide, which includes a do-it-yourself naming checklist, a list of techniques and tools for naming, and hot links to other Web sites containing naming resources.
Shared-cost plant biotech study from Doane Doane Marketing Research, St. Louis, and Kline Company are teaming up to conduct a major shared cost study entitled "U.S. Plant Biotech Impact: Business Analysis: 2007." The study objectives are focused on first measuring and then forecasting the impact of new biotechnology seed traits on the use of crop protection chemicals on corn, soybeans and cotton. Emphasis will be placed on projecting impacts by active ingredients and by company.
Distribute questionnaires over the Internet with EZSurvey
Raosoft EZSurvey, version 1.0, is now available from Raosoft, Inc., Seattle. The 32-bit electronic data collection program lets users distribute questionnaires over the Intemet, Intranets or any standard Email system. EZSurvey will also post a questionnaire on aWeb site. The program is designed for use with W’mdows 95 or Windows NT and utilizes Microsoft Exchange, Lotus Notes or cc:Mail to distribute the questionnaires.
PACE aids new product development
Tragon Corp., Redwood City, Calif., has introduced its Product Acceptance and Consumer Evaluation (PACE®) Program, which integrates sensory evaluation and market research. By assessing consumers’ perceptions of key marketing components such as brand, price, packaging and labeling, PACE is designed to segment the consumer market by interest, identifying uumet customer needs and clarifying attribute differences that drive segmentation.