The key to 40% more predictive consumer insights? Testing the impact of social media content in the right (and natural) context! EyeSee developed simulated social media feeds for a completely dynamic and experimental approach to research – meaning that every element of the timeline is fully customizable for all testing needs. The remote behavioral approach taps into how a large study sample interacts with any format of social media content – across all major social media platforms (TikTok, Instagram, Snapchat, Facebook, YouTube and Twitter).
So, how does it work?
The content is inserted into a replicated feed shown on respondents’ own devices – mobile or desktop – that allows natural interaction, scrolling and typical user behavior. Because the researcher has complete control of the testing environment in which the content will be shown, it is possible to place the tested ad on any spot in the feed – and customize the content surrounding it.
Why is this important?
The truth is that users spend only about one to three seconds per social media post, so the window of opportunity to catch that sacred consumer attention is narrow. By measuring the advertisement’s actual visibility, engagement, video retention and emotional impact in its natural environment, brands can unlock new areas of opportunities and ensure that social media content is perfectly tailored to their target audience. In-context behavioral testing can make all the difference between accurate data and a missed opportunity – and ads tested in the most natural, dynamic and competitive scrollable setting will ensure the most valuable and actionable consumer insights.
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