Editor’s note: Quantum Consumer Solutions and Adrian Hodges Advisory on behalf of the Clean Air Fund are the winners of the 2022 Nonprofit/Social Enterprise Project Award which is a category in the Marketing Research and Insight Excellence Awards. This award is given to a company(ies) that has done or is currently conducting a research project that has an impact on a non profit, government organization or social/human interest issue. To find out more about the awards click here.

The Clean Air Fund is a philanthropic initiative with a mission to tackle air pollution. Quantum Consumer Solutions and Adrian Hodges Advisory worked with Clean Air Fund to uncover strategies that would spur health care professionals to act against air pollution. The result was a multi-method international research program that connected with over 1,000 members of the health care community in five nations. Insights and implications reached more than 140 stakeholders within Clean Air Fund’s partnership network, and they have published the findings to help nonprofits and governments.

Quirk's conducted a Q&A with Abigail Lappo, associate partner, Quantum Consumer Solutions about their project. 

Health care professionals occupy a unique position that makes them powerful allies in the fight against air pollution:

Their community also has the potential to make an impact in multiple roles; from advising patients to lobbying the government. 

Health care professionals are often in demand and stretched for time, especially in some of the countries we researched where the health system is less developed. The instinct of many health care professionals was to say they did not have enough time to act against air pollution, and so moderators had to respond carefully to highlight the different possible roles they could play, beyond campaigning - which was their first association with tackling air pollution.

We also had to ...