Think Outside the Survey

Editor's note: Research Rockstar gave a webinar on 14 other methods that are not focus groups or surveys on Dec. 15, 2011. Duration 58:55.

Based on the new e-book, “Think Outside The Survey," Kathryn Korostoff will discuss 14 methods to change how your colleagues and clients perceive market research. Too many people dismiss “market research” because they equate it with surveys and focus groups. Our goal is to get them to understand that market research is more, much more. Korostoff will present 14 market research methods that aren’t surveys or focus groups. These are the methods we need to raise awareness of so that people won’t dismiss market research - even if they are dismissing surveys. 

Some of the methodologies discussed include:

  • Biometrics.
  • Crowdsourcing.
  • Mobile research.
  • Neuromarketing.
  • Video research.
  • + 9 more methodologies.

Let’s spread the word that it is time to think outside the survey. Let’s start by educating ourselves about the new methodologies.


  • Kathryn Korostoff, president, Research Rockstar.