Managing Constraints: How Researchers Are Thriving With New Approaches

Editor's note: Schlesinger's webinar on June 23, 2021, focused on using constraints as a research advantage.

When most of us hear the word ‘constraints’, we can’t help but immediately focus on the challenges or obstacles they represent. However, with a little shift in thinking, constraints can in fact be used to a researchers’ advantage – as a framework to drive innovation. 

In this session, Isaac Rogers, CIO of Schlesinger Group, will demonstrate how constraint-driven research designs can actually help develop new approaches and uncover fresh insights. The presentation will include an overview of the “inside the box” mental model and how you can use it to turn your constraints inside out. He will also share practical examples of three different ways researchers have leveraged this approach to design innovative research projects.

Participants in this session can expect to walk away with:

  • An understanding of how to use constraints to think creatively via the “inside the box” mental model.
  • Tangible examples and best practices for leveraging this approach in designing research.
  • Ways innovative approaches can be used to uncover more meaningful insights.

Presenter:

Isaac Rogers, CIO, Schlesinger Group

https://www.bigmarker.com/quirk-s-marketing-research-m/Managing-Constraints-How-Researchers-Are-Thriving-With-New-Approaches