Top Marketing Research Articles Related to Innovation

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Article From pilots to purpose – Part 2: Building culture and governance for an AI-driven enterprise Monika Rogers, Seth DeAvila | January 20, 2026
Sponsored Video Voxpopme Virtual Global Session: 7 ways insight teams are using AI moderation (that you’ll actually want to try) Erica Dinger, Betsy Shaak | January 9, 2026
Article Purpose-built AI is reshaping research power, budgets and impact Ali Henriques | January 6, 2026
Article How AI is rewriting the researcher’s job description Erica Parker | December 11, 2025
Sponsored Video The Harris Poll Virtual Global Session: The future of insights: A conversation with industry trailblazers at Comcast, New York Mets and Sesame Workshop Cindy Bean, Craig Swaisgood, Aaron Bisman, Elizabeth Roberts, Justin Pincus | December 4, 2025
Video National Association of REALTORS Virtual Global Session: Evaluate, adjust, repeat: A five-year persona odyssey Lisa Herceg | November 25, 2025
Article How voice of the customer drives innovation Elaine Pratt | November 11, 2025
Article Why AI needs classic usability principles  to succeed Eric Karofsky | November 1, 2025
Article The case for synthetic data Rajan Sambandam, Oded Netzer | November 1, 2025
Sponsored Article Qualtrics: Get Trusted Consumer Insights Fast with Qualtrics Edge Audiences Qualtrics Staff | November 1, 2025
Sponsored Article Panoplai: The Human Data Engine Panoplai Staff | November 1, 2025
Sponsored Article Insights Q&A: The Future of Insights is Predictive Mintel Staff | November 1, 2025
Article Expanding informed consent in the age of synthetic data and digital twins Tracy Tuten | November 1, 2025
Sponsored Article 18 Top  Full-Service Research Companies Quirk's Staff | November 1, 2025
Article Harnessing AI: Amid fearmongering, Americans should rethink the use of AI Brian Tatum | October 9, 2025