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Showing:Don Bruzzone

Total: 10

ArticlePanel research providers respond to questions about their survey-invitation practicesDon Bruzzone, Jack Bookbinder|November 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleResearch on Kaiser Permanente ads explores influence of language preferenceDon Bruzzone, Jack Bookbinder|April 1, 2006
ArticleMeasuring 'lift' is changing the balanceDon Bruzzone|April 1, 2005
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleModeling advertising? First, find out if it is good, average or badDon Bruzzone|March 1, 2003
ArticleAdvertising movies during the Super BowlDon Bruzzone, Dan Rosen|March 1, 2001
ArticleTrack the effects of advertising better, faster, and cheaper onlineDon Bruzzone, Paul Shellenberg|July 1, 2000
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996