Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

Showing:Murray Simon

Total: 10

ArticleThe key to good qualitative researchMurray Simon|June 1, 2007
ArticleQualitatively Speaking: Are the days getting shorter or are the discussion guides getting longer?Murray Simon|June 1, 2003
ArticleFrom Superman to the Wizard of Oz, the moderator must play a host of roles for every projectMurray Simon|December 1, 2002
ArticleA physician-targeted research approach for new product/drug launchesMurray Simon, Michael Latta|June 1, 2001
ArticleManaging sensitive issues in health care qualitative researchMurray Simon|June 1, 1999
ArticleFace/Off: A pharmaceutical projection techniqueMurray Simon|December 1, 1998
ArticlePhysician focus groups revisitedMurray Simon|June 1, 1996
ArticleResearch with health care providers: An uncommon approach to a common problemMurray Simon|June 1, 1994
ArticleA study of physicians' reactions to health care reformMurray Simon, Pat Gick|February 1, 1994
ArticleThe qualitative/quantitative segue in health care marketing researchMurray Simon|January 1, 1992