Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

More Filters

Showing:Rajan Sambandam

Total: 15

ArticleThe case for synthetic dataRajan Sambandam, Oded Netzer|November 1, 2025
ArticleBy the Numbers: Less like Spock, more like DarwinRajan Sambandam|March 1, 2023
ArticleTwo-dimensional max-diffRajan Sambandam, Westley Ritz|October 1, 2018
ArticleHow to determine sample size in conjoint studiesRajan Sambandam|August 1, 2017
ArticleA framework for practical pricing researchRajan Sambandam|March 1, 2016
ArticleWhen Apple, Samsung and conjoint came togetherRajan Sambandam|May 1, 2014
ArticleProduct configuration: a research technique for the timesRajan Sambandam|February 1, 2012
ArticleBy the Numbers: How to improve your segmentations with max-diffRajan Sambandam|November 1, 2009
ArticleData Use: Scale conversionsRajan Sambandam|December 1, 2006
ArticleWant better product ideas? Try smart incentivesRajan Sambandam|November 1, 2005
ArticleData Use: Asymmetry analysisRajan Sambandam|October 1, 2004
ArticleA survey of analysis methodsRajan Sambandam|February 1, 2001
ArticleA survey of analysis methodsRajan Sambandam|January 1, 2001
ArticleIVR: How is it different from telephone interviewing?Rajan Sambandam|May 1, 1999
ArticleAn alternative method of reporting customer satisfaction scoresRajan Sambandam, George Hausser|October 1, 1998