Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

Showing:Robert Morais

Total: 6

ArticleQualitatively Speaking: Business ethnography and the discipline of anthropologyRobert Morais|February 1, 2009
ArticleBy the Numbers: Ad recall trends: over, under, sideways, down?Robert Morais|October 1, 2007
ArticleSuggestions on refocusing innovationCara Woodland, Robert Morais, Arnold Spector|December 1, 2003
ArticleQualitatively Speaking: What are they really saying?Robert Morais|January 1, 2003
ArticleBringing account planning to direct-to-consumer pharmaceutical advertisingRobert Morais|June 1, 2001
ArticleQualitatively Speaking: The end of focus groupsRobert Morais|May 1, 2001