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Showing: Tim Huberty

Total: 13

Article Part II Who's who in ad copytesting: An overview of the major players doing copytesting online Tim Huberty | March 1, 2003
Article The 10 rules of marketing research Tim Huberty | May 1, 2002
Article Part I: Who's who in ad copytesting: An overview of the major players Tim Huberty | March 1, 2002
Article Thoughts on conducting focus groups with older consumers Tim Huberty | December 1, 2001
Article The 10 commandments of advertising tracking studies Tim Huberty | March 1, 2000
Article A focus group confession: "What's so bad about bean quantitative?" Tim Huberty | December 1, 1998
Article Student research teams: better than the real thing Tim Huberty | January 1, 1997
Article Creative testing: "Beat the systems" with four simple rules Tim Huberty | March 1, 1996
Article Spending a little time getting to know respondents can improve your qualitative learning Tim Huberty | March 1, 1995
Article 'Hands on' copytesting cooks up a more effective campaign for Gold’n Plump Chicken Tim Huberty | March 1, 1994
Article Backroom moderators...or How two perspectives are better than one Tim Huberty | December 1, 1991
Article The value of verbatims Tim Huberty | March 1, 1991
Article Advertising research plays an integral role in the success of Fallon McElligott ads Tim Huberty | March 1, 1990