ArticleHandbag makers should market the emotional aspects of owning their productsTanya Krim|May 1, 2007
ArticleRetailers use mystery shopping to improve - not just measure - customer serviceJudith Hess|January 1, 2005
ArticleCotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashionAmy Campman|February 1, 1997
ArticleA computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondentsJoseph Rydholm|February 1, 1993
ArticleA CATI system lowers Spiegel Inc.'s research costs and gives it a direct link to its customersCheryl Ross|February 1, 1992
