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Showing:Automotive

Total: 130

ArticleBy the Numbers: Wanted: a better choice in discrete choicePhilip Moore|April 1, 2005
ArticleTrade Talk: It was an eventful EventJoseph Rydholm|December 1, 2004
ArticleA look at the Chinese automobile marketBarton Lee, David Tatterson|November 1, 2004
ArticleStudy shows Boomers still feel ignored by marketersLeslie Harris|February 1, 2004
ArticleGeneration Y offers huge market for automakersBrian Maraone|July 1, 2003
ArticleUse corporate ethnography to understand and reignite your brandGerry Cain|May 1, 2003
ArticleGeneral Motors measures channel loyalty in the automotive parts aftermarketJoel Lieberman, Joyce Henk, Derek Allen, Janet Edmison|April 1, 2001
ArticleChrysler dug deep with archetype research to shape its PT CruiserJoseph Rydholm|December 1, 2000
ArticleSubaru uses Web-based reporting to track customer loyalty, dealer quality rankingsGeorge Dubinsky|July 1, 2000
ArticleConducting automotive research in IndiaDonavan Klinger|April 1, 2000
ArticleChevron tracks long-running corporate advertising programJoseph Rydholm|March 1, 2000
ArticleUsing virtual reality-based conjoint to capture the voice of the customerLisa Wood, Dean Hering, Mohan Bala, Todd Romig|May 1, 1998
ArticleResearch steers auto makers toward better customer satisfactionJoseph Rydholm|October 1, 1997
ArticleAgency uses a little R&R (research & relaxation) to develop ads for RV groupJoseph Rydholm|March 1, 1997
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997