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Total: 112

ArticleBy the Numbers: A step forward on measuring marketing research ROIMichael Conklin|March 1, 2012
ArticleSuper Bowl ads with hot men and cute dogs score big with womenRobin Hafitz|February 1, 2012
ArticleData Use: Reconciling Hispanic product evaluation ratingsJeffry Savitz|December 1, 2011
ArticleUsing in-depth interviews to examine the impact of advertisingPatricia Sauerbrey Colton|December 1, 2011
ArticleWhy you should be careful with the Net Promoter ScoreJohn Goodman, Dennis Gonier|October 1, 2011
ArticleUsing social media research to complement traditional methodsAnnie Pettit|August 1, 2011
ArticleHow research can connect shopper attitudes and behaviorsChristopher Ratcliff, Andrew Zoota|June 1, 2011
ArticleMoms and their (mis)perceptions of processed foodsBarbara Katz|April 1, 2011
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleRethinking how we research and market to families with childrenWynne Tyree|February 1, 2011
ArticleFor Super Bowl ad faves, location isn't everythingQuirk's Staff|February 1, 2011
ArticleConfusion abounds when selecting antioxidant-rich foodsQuirk's Staff|December 1, 2010
ArticleQualitatively Speaking: Cross-cultural insights enrich the researcher as much as the researchBryan Urbick|November 1, 2010
ArticleResearch goes organic - could crowdsourcing work for you?Kevin Lonnie|August 1, 2010
ArticleIn Case You Missed It... August 2010Quirk's Staff|August 1, 2010