Marketing Research Articles and Video

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Showing:Business-To-Business

Total: 324

ArticleKey measurement programs for a customer satisfaction system in a business-to-business marketMaria Ramos|April 1, 1996
ArticleAdjusting buyer attitude data for business cycle variationJim Haughey|April 1, 1996
ArticleDemystifying international industrial researchChris Van Derveer|April 1, 1996
ArticleThe changing face of business-to- business qualitative researchLeslie Harris|April 1, 1995
ArticleDesigning a customer satisfaction survey for industrial productsChris Van Derveer|April 1, 1995
ArticleFive myths about business-to-business telephone samplesAmy Starer|April 1, 1995
ArticleDoes your pricing study make this common mistake?Albert Fitzgerald|April 1, 1995
ArticleBusiness-to-business customer satisfaction research comes of ageWilliam Ducker|October 1, 1994
ArticleA process approach to business-to-business researchJohn Moran|April 1, 1994
ArticleResearch leads old-line company to change name, launch new productEdwin Slaughter|April 1, 1994
ArticleTips for selecting the best methodology for industrial marketing researchChris Van Derveer|April 1, 1994
ArticleResearching the leveraged influencer in telephone focus groupsGeorge Silverman|December 1, 1993
ArticleResearch with business customers drives Georgia-Pacific Corp.'s massive reorganization effortJoseph Rydholm|April 1, 1993
ArticleTrade Talk: Message to business: know thy customerJoseph Rydholm|April 1, 1993
ArticleTrade Talk: Biz-to-biz technique aims to bridge the gapJoseph Rydholm|October 1, 1992