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Showing:Children

Total: 101

ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleUsing the Hallmark moment to illuminate the significance of the grandparent-grandchild relationshipLeslie Harris, Paul Johnson|February 1, 2010
ArticleIn Case You Missed It... January 2010Quirk's Staff|January 1, 2010
ArticleBack-to-school shopping down but not outQuirk's Staff|August 1, 2009
ArticleDollar menus a welcome change from Happy Meals for parents on a budgetQuirk's Staff|June 1, 2009
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleIn Case You Missed It... May 2009Quirk's Staff|May 1, 2009
ArticleHollywood and Washington, D.C., influence Halloween '08Quirk's Staff|October 1, 2008
ArticleToys prove a sweet spot in a sour economyQuirk's Staff|June 1, 2008
ArticleQualitatively Speaking: Learning from the little onesPatt Karubus|May 1, 2008
ArticleTips on marketing to tweensTed Mininni|February 1, 2008
ArticleQualitatively Speaking: Getting great insights from kids in focus groupsPam Goldfarb Liss|February 1, 2008
ArticleUsing research to understand kids and teensValla Roth|February 1, 2008
ArticleIn focus groups with kids, you often need to shape your methods to fit their needsBarbara Rugen|February 1, 2007