ArticleResearchers use a mix of qualitative methods to help Barilla learn how Americans view Italian foodSharon Wolf, Hy Mariampolski|June 1, 2006
ArticleWhat motivates moms and kids as consumers?Tim Coffey, David Siegel, Greg Livingston|February 1, 2006
ArticleIt takes a little detective work to explain purchase volume discrepanciesFred Phillips|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleHow acculturation changes the eating habits of Asian-Indian immigrantsSattiraju Chandrashekhar, Manish Gupta, Ashish Joshi, Hy Mariampolski|April 1, 2003