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Showing:Health Care (Healthcare)

Total: 423

ArticleAffective positioning: how research can help marketers understand consumer emotionsRoger Straus|October 1, 2010
ArticleFor Toshiba America Medical Systems, satisfaction research removes uncertainty from customer relationshipsCatherine Wolfe|October 1, 2010
ArticleApostles preach and Rebels yell - How pharma sales reps can use customer service to increase retentionQuirk's Staff|June 1, 2010
ArticleInterviews with pediatricians found mistrust of pharma firms’ CRM and SFA programsMary Jean Koontz|June 1, 2010
ArticleHow boosting your Web equity can boost your brand equityKimberly Struyk|June 1, 2010
ArticleTrade Talk: Landmark health care bill contained win for researchersJoseph Rydholm|May 1, 2010
ArticleQualitatively Speaking: How big pharma is misusing qualitative marketing researchLaura Cusumano|April 1, 2010
ArticleAmericans put trust in time-honored brands ... and Google?Quirk's Staff|March 1, 2010
ArticleHow to evoke respondents’ brand-related storiesTom Neveril|December 1, 2009
ArticleRapport and reports - what matters to health-care research end users?Michael Feehan, Denise Wong, John Hartman, Linda Lawrie|December 1, 2009
ArticlePharma's a battlefield: why companies should spend, not skimp, on market researchAndrew Cutler|November 1, 2009
ArticleFaster than a speeding survey: Part II: The physician's perspectiveTerri Maciolek, Jeffrey Palish|July 1, 2009
ArticleUse care, preparation when conducting medical qualitative researchMary Hurley|June 1, 2009
ArticleFaster than a speeding survey: Part I: Rules of the road for online research with physiciansTerri Maciolek, Jeffrey Palish|June 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009