ArticleFocus groups with physicians have different requirements than those with consumersThomas Greenbaum|January 1, 1992
ArticleResearch helps a rural Arizona hospital through a bond election and beyondJoseph Rydholm|January 1, 1992
ArticleForest Hospital uses statistical analysis to develop effective quality measuresQuirk's Staff|January 1, 1992
ArticleThe qualitative/quantitative segue in health care marketing researchMurray Simon|January 1, 1992
ArticleCIGNA uses an ongoing patient satisfaction study to tailor service of its health plansQuirk's Staff|November 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991
ArticleStudy gathers physicians' reactions to pharmaceutical sales forcesBarbara McAulay|January 1, 1991
ArticlePatients tell a New York hospital that its service matches its strong reputationJoseph Rydholm|January 1, 1991
ArticleField testing the National Health Interview Survey evaluation questionnaireQuirk's Staff|January 1, 1990
ArticleExtensive data analysis keeps a Michigan health care provider competitiveQuirk's Staff|January 1, 1990
