Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Hospitality Industry

Total: 28

ArticleHow the travel industry is coping with today’s recessionJim Quilty|May 1, 2009
ArticleFeedback portals can engender customer goodwill, satisfactionVivek Bhaskaran|January 1, 2009
ArticleStudy examines the link between hotel employee performance and guest satisfactionRobert Passikoff, Frank Mulhern|October 1, 2007
ArticleCompanies seeking insights on satisfaction shouldn’t overlook online and other text sourcesTom Anderson|October 1, 2006
ArticleProper use of a mystery shopper reportMichael Bare|January 1, 2000
ArticleProjective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patronsDean Bates|December 1, 1999
ArticleMail survey, in-house database helps La Quinta Inns monitor guest satisfactionJoseph Rydholm|October 1, 1999
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleOngoing customer satisfaction research helps Hampton Inns guarantee good serviceJoseph Rydholm|November 1, 1991
ArticleResearch guides Holiday Corp.'s creation of a lodging chain for business travelersJoseph Rydholm|February 1, 1990
ArticleHilton uses research in creation of vacation promotionQuirk's Staff|June 1, 1989
ArticleIntegrating marketing tools facilitates location of new constructionBeth Hoffman|March 1, 1988
ArticleTrade Talk: Employee surveys key to attitudesBeth Hoffman|March 1, 1987