ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleUsing recognition-based tracking to compare the ROI of print, radio and TVDon Bruzzone, Lizabeth Reyer|March 1, 1999
ArticleWith research as a guide, General American Insurance restructures for the futureSally Martin, Susan Spaulding|October 1, 1994
ArticleFocus gruops give a Dallas hospital insight into men's attitudes toward health careQuirk's Staff|January 1, 1993
ArticleReport finds high satisfaction with point-of-service health plans in two citiesQuirk's Staff|January 1, 1993
ArticleCIGNA uses an ongoing patient satisfaction study to tailor service of its health plansQuirk's Staff|November 1, 1991
ArticleUsing an in-house sales panel to enhance a total marketing research programDebra Hansen, Christine Rix|December 1, 1990
ArticleTrade Talk: Study links unhealthy lifestyles with high medical costsBeth Hoffman|February 1, 1988
