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Showing:Manufacturing

Total: 29

ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleMystery shopping for manufacturers: What's happening at retail?Laura Livers|January 1, 1999
ArticleUsing virtual reality-based conjoint to capture the voice of the customerLisa Wood, Dean Hering, Mohan Bala, Todd Romig|May 1, 1998
ArticleSegmenting complex business-to-business marketsTerry Grapentine|April 1, 1998
ArticleOne-on-ones help manufacturing firm understand customer concernsDavid Lang|April 1, 1998
ArticleDemystifying international industrial researchChris Van Derveer|April 1, 1996
ArticleDesigning a customer satisfaction survey for industrial productsChris Van Derveer|April 1, 1995
ArticleResearch leads old-line company to change name, launch new productEdwin Slaughter|April 1, 1994
ArticleDefining the system of needs in an industrial marketCliff Havener|April 1, 1991
ArticleFocus groups aid positioning of new boiler control technologyJoseph Rydholm|April 1, 1990
ArticleIn-depth interviews with dealers yield many benefits for farm equipment manufacturerQuirk's Staff|April 1, 1990
ArticleSurvey defines lawn mower purchasing habitsQuirk's Staff|December 1, 1988
Article10 steps to improve business/industrial researchMargaret Morich|February 1, 1988
ArticleTennant fine-tunes its business-to-business researchBeth Hoffman|February 1, 1987