ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleResearch-on-research helps American Cancer Society assess the best modes for an ongoing studyMargaret Roller, Linelle Blais|February 1, 2009
ArticlePerception Analyzers aid development of ad campaign for prenatal care programsSteve Appel, Barbara Bird|June 1, 2003
ArticleFocus groups shape ads designed to expand market for Federal Duck Stamp ProgramJoseph Rydholm|March 1, 2000
ArticleCharlotte art museum uses research to light path into 21st centuryMichael Straus|February 1, 1998
ArticleFocus groups, phone survey give North Carolina arts councils valuable audience informationJoseph Rydholm|December 1, 1996
ArticleSatisfaction research puts Twin Cities United Ways in touch with their core donorsJoseph Rydholm|October 1, 1996
ArticleKeep America Beautiful uses one-on-ones to test replacement for long-running TV spotJoseph Rydholm|March 1, 1993
ArticlePBS station tests direct mail pieces with dial response measurement systemJoseph Rydholm|March 1, 1993
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990